Dragons, pioneer ties, and a tincture of snake’s eyes — how to understand the Vietnamese to drive traffic?

What do we know about Vietnam? Snakes, US Army, flashbacks, Forrest Gump, noodle soup? In fact, Vietnam can give you much more — if, of course, you know how to “cook” it. This article from Aff1 experts is about how to prepare advertising campaigns for Vietnam, and get the maximum profit from Vietnamese traffic. 

Essentials

Vietnam is a socialist republic in Southeast Asia, on the Indochina peninsula. It borders Laos and Cambodia to the west and China to the north.

The population is almost 99 million people, the average age is 33 years.

• Capital: Hanoi. The most attractive city for making money is Ho Chi Minh City.
• Official language: Vietnamese.
• Local currency: dong (VND), equal to approximately 0.000044 USD (March 2022).
• Religion: Mostly Buddhism (85% of the population) and Christianity (8%). At the same time, 84% believe in the spirits of their ancestors.
• Average income: 7.205 million VND/month (315 USD/month).
• Internet domain .vn
• Time zone +7
• Tier-3

More than 68 million internet users and 72 million social media users live in Vietnam (but not every account is unique, because one person can register several times).

About 97% of Internet users access the network from their smartphones.

The Vietnamese spend online almost 7 hours every day and more than two and a half hours in front of the TV screen.

The main traffic source in Vietnam is google.com. There are VnExpress.net, 24h.com.vn after it, and only then — youtube.com.

Social networks' popularity rating: YouTube, Facebook, local messenger Zalo, Facebook Messenger, Instagram.

86% of Vietnamese users search for products online, and only 79% shop online.

They spend mainly on travel and housing ($3.2 billion a year), fashion (nearly $1.5 billion a year) and gadgets ($1.6 billion a year). So 46 million Vietnamese shoppers spend over $6 billion a year online.

Please keep in mind 

Vietnam should not be considered a poor country. The poor regions remain, but they are located in the non-touristic north of the country. Civilization reigns in the south with restaurants, supermarkets and shopping centers - take this into account for ad targeting.

Much of the local culture is borrowed from the Chinese - food, music, and traditional clothing.

Sunburn is not considered a sign of beauty here. It testifies not to a sea trip, but to work in the rice fields. In Vietnam, there is an unspoken principle: the whiter a person's skin, the more educated and attractive he is. Do not forget about this when choosing an offer, and when creating a banner.

Undesirable to use

It is considered that the Vietnamese dislike the USA and everything American since the war. Well, it's not exactly true, but why risk your profit?..

Useful

Typically, for Asian countries, Vietnam traditionally prepares medicines and cosmetics from natural ingredients. All kinds of snake "fats" and balms, mushrooms, plants and essential oils. By the way, the design of its packaging is typical of Vietnamese drugs, here are a few examples that can give you ideas for local advertising campaigns:

The Vietnamese adore children. Try to use images of toddlers for advertising.

For a long time in Vietnam, swallow nests have been the highest delicacy, intended only for emperors and high-ranking officials. Swallow's nests were placed even higher than ginseng. They say it's God's food. Why not use images of cute birds in advertising?

In addition to birds, pay attention to fish - namely, the Arowana fish, which in Vietnam is considered a talisman. The Vietnamese sincerely believe that Arowana fish is able to attract cash flow to their home. That is why they are willing to buy them.

Nutra offers profitable in Vietnam

To choose an offer for Vietnam successfully, you need to consider two aspects:

1. the passion of locals for natural ingredients
2. climate features cause health problems for the Vietnamese.

Tropical humidity is comfortable for rodents and other pests. Therefore, the Vietnamese buy many goods against parasites. Vietnamese mosquitoes are not only annoying but also dangerous: there is a risk of catching dengue fever or malaria from their bite. Cockroaches are also common, so products in this category will always be in demand.

The tropical sun provides the popularity of goods for skin whitening, anti-tanning and after sunburn. Particularly popular are drugs with python and other reptile fat, various balms with aloe, and coconut oil.

The Vietnamese are naturally short and thin. Therefore, weight loss is not so relevant for them. But they are interested in gaining muscle mass and penis enlargement.

Universal remedies - cobra ointment, Eagle balm - for insect bites, bruises, headaches, dizziness, colds.

In Vietnam, people smoke a lot and buy products for teeth whitening and fresh breath.

Remedies for rheumatism (for joints), both for external use and capsules.

Also, drugs to improve vision are popular, for hair, cardiovascular system, and longevity.

Conclusion

Vietnam is a geo with good potential for traffic arbitrage. Buyers are not spoiled by new technologies and willingly trust nutra-offers with a natural composition and offers with promotions, gifts, and other "attractions" that users of more developed geos ignore.

We recommend you to start driving Vietnamese traffic from Nutra, because you can’t go wrong with this.

Tips and ideas for other geos in our previous articles:

Serbia: what kind of traffic do Mila Jovovich's countrymen like?

GEO: Croatia. Traffic, profit, and 101 Dalmatians

Bosnia: Gypsies or Europeans? Profit or waste of time?

Tunisia: Arabian night, French flashbacks and Star Wars

Algeria: a traffic oasis in the Sahara and ROI 219.31%

Kenya: Hakuna matata and traffic safari. How to make ROI: 64.82% in Obama's homeland

And if you want to work with exclusive offers and be aware of how work, what approaches are used, and how much headliners earn, don't miss new articles in our blog. The next one is coming soon.