GEO Tunisia: Arabian night, French flashbacks and the Tatooine planet
Aff1.com
In Tunisia, West meets East, Africa meets Europe. This country really stands out in comparison with other African and the Arabian countries. And we will tell you how the publisher can use these features. For more details, read this new article from AFF1 experts.
Essentials
Tunisia is located in the far north of Africa, washed by the Mediterranean Sea, share borders with Algeria and Libya. About a third of the territory is occupied by the Atlas Mountains, the rest of the territory is covered with savannas and is mostly desert. Former colony of France.
Tunisia’s total population is 12 million people, while more than 70% of the population lives in cities.
The average age of Tunisians is 34 years.
- Capital: Tunis, the largest cities: Sousse, Sfax.
- Languages: Arabic, French (administrative, commercial and educational).
- Currency: Tunisian dinar (TND), approximately 0.32 USD (May 2022).
- Religion: Islam.
- Average income: 835 TND/month (285 USD/month).
- Internet domain .tn
- Time zone +1
- Tier 3
More than 8 million people in Tunisia use the Internet. About 8.2 million use social networks. But not every registered account is actually equal to one person, because some are registered several times.
Slightly more than half of Internet requests in Tunisia come from smartphones, slightly less than half — from laptops and PCs.
The most visited sites in Tunisia are google.com, youtube.com, facebook.com, the news radio station platform mosaiquefm.net and the portal of the nessma.tv channel.
The most popular social networks in Tunisia (in descending order of popularity):
- Youtube
Please note
Tunisia ranks first of the level and quality of life in the Arab world.
In 2021, Tunisia became the first state in the Arab world to appoint a female prime minister, Najla Boudin Romdan.
The skin of Tunisian women is firm and smooth thanks to affordable olive oil, fresh fruits and vegetables from fertile lands, hammam on weekends, dates.
Residents of Tunisia prefer natural products and materials, fresh products, the fragrance of flowers, spices. There is a huge selection of natural oils and oil perfumes. Tunisian pharmacies sell rose eye drops. A drink that solves any problems with the stomach is extracted from the leaves of a local plant. Black cumin seed oil is recommended for depression and anxiety.
Prices in pharmacies are high. Tunisians blindly trust doctors and follow their recommendations with accuracy. Keep this in mind when creating ads.
In 1977, the first Star Wars film, Episode 4: A New Hope, was filmed in the Sahara in Tunisia. The cave houses of the Berber tribe became the prototype of the houses of the planet Tatooine.
Undesirable to use
In Muslim Tunisia, they swear, using the word: "father." A common curse is a set of three words: "Your father, dog, pig."
Images of puppies and pigs, even very cute ones, should not be used in advertising creatives.
What is useful
Tunisian women dream of visiting Europe, usually heading to Paris to practice their French, the second official language of Tunisia.
Tunisians are slow — they prefer slow work, slow decision-making, slow service. Perhaps that is why it makes no sense to use "expiring deadlines" in your calls to action.
The favorite color scheme of Tunisians is a combination of blue, white, beige, light lilac and gold tones.
Tunisians have great respect for swallows, and they say that swallows fly to Tunisia from Saudi Arabia, where Mecca is located.
The average man in Tunisia is a fan of heavier women with big eyes.
In reality, two main types of appearance can be seen among Tunisians: tall women with broad shoulders and narrow hips and medium height girls with an hourglass figure, as if copied from the Disney Princess Jasmine. Here is the Tunisian beauty reference for cosmetic offers.
However, after marriage, many Tunisians tend to lose their shape. You can offer them to regain their attractiveness with the help of weight loss products.
Which Nutra offers convert in Tunisia?
Beauty products are in high demand in Tunisia. It is common for Tunisians to spend three hours painting their hands and feet with henna, and thoroughly combing their hair for half an hour.
It is unacceptable for Tunisian women to have body hair. With dark fluff above the upper lip, they fight with the help of sugaring. Tunisians remove all body hair constantly, so they need depilation products.
Many residents of Tunisia complain about unsanitary conditions. Open windows are common in grocery stores and catering establishments. Tunisians will not give up remedies for microbes and parasites.
There are a lot of insects in Tunisia: flies and cockroaches, as well as jumping spiders, ants, and beetles. The local population is constantly looking for new effective insect repellents.
A rare Tunisian house has a washing machine. Tunisians, for the most part, continue to wash by hand. If you offer an effective laundry detergent, they will be interested.
Joints are an actual problem of the older generation.
Potency, enlargers, and prostatitis is an eternal topic for the male population. Arabian men are used to being sexually active for the rest of their lives, these products will continue to be in trend.
Resume
Tunisia is quite a promising GEO. Low competition and low cost of traffic are its advantages. The incomes of the local population are not high, but the desire to strive for the European level of comfort wins. The offers that promise to solve the problem quickly and efficiently are the most popular.
In Tunisia, products for weight loss, home, beauty, and health are in demand. The main thing is to offer goods with a "magic" and instant effect.
Almost all approaches work here. News "quotes", reviews of expert doctors, "before and after" — choose and test.
There are many offers suitable for Tunisia. If you need some advice, tips, or any help, we are always in touch and ready to share our experience. So, if you want to work with exclusive offers and be aware of how headliners earn, don't miss the new articles on our blog. The next one is coming soon.
But right now you can read reviews of other African GEOs:
GEO Kenya - Hakuna matata and traffic safari. How to make ROI: 64.82% in Obama's homeland
Algeria GEO: a traffic oasis in the Sahara and ROI 219.31%