GEO Kenya - Hakuna matata and traffic safari. How to make ROI: 64.82% in Obama's homeland

Kenya is considered the ancestral home of mankind. The tools of people who supposedly lived about 3 million years ago were found in Kenya. Then trade in metals, precious materials and even people flourished here. What about dealing with traffic in Kenya nowadays? AFF1 experts shared their experience and advice.

Essentials about the country and its features

Republic of Kenya  is a country in Eastern Africa. The former British colony has become one of the most dynamically developing countries in East Africa. African Regional Center for Trade and Finance.

Kenya’s total population was 55.60 million in January 2022.

The median age of the population in Kenya is 20.7.

 ▪ Capital: Nairobi, the other largest city is Mombasa.
 ▪ Official Language: Swahili and English.
 ▪ Currency: Kenyan shilling (KES), approximately 0.0086 USD (April 2022).
 ▪ Religion: The majority of Kenyans are Christians (82.5%), Muslims make up 11.1% of the population, aboriginal cults - only 1.7
 ▪ Average income: 37 thousand KES/month (325 USD/month).
 ▪ Internet domain .ke
 ▪ Time zone GMT+3
 ▪ Tier 3

There were 23.35 million internet users and 11.75 million social media users in Kenya in January 2022.

Kenya’s internet penetration rate stood at 42.0 percent of the total population at the start of 2022.

Almost every Internet user in Kenya uses a smartphone.

Kenyans prefer google.com, facebook.com, Betika.com (Sports betting platform), youtube.com, and eskimi.com.

About 19 million Kenyans shop online and spend about $3.4 billion a year. They buy mainly fashion and gadgets ($1.4 billion and $1.3 billion respectively), leisure and entertainment goods ($303 million), furniture, and health and personal care products.

Note

In Kenya, almost all summer sports are developed and popular. Traditionally, the most successful are Kenyan runners, especially men.

Kenya hosts the world-famous Safari Rally.

Former US President Barack Hussein Obama has roots in the Kenyan Luo tribe.

Undesirable to use:

Kenya does not recognize any relationship between persons of the same sex; same-sex marriage is prohibited by the Constitution. Same-sex couples are prohibited from adopting.

Useful in advertising campaigns:

All Kenyans tend to call themselves Maasai. It is believed that Maasai are the strongest and courageous. And the word "Maasai" has a magical effect on the local population.

The pride lands in the famous Disney cartoon "The Lion King" were drawn based on the Kenya National Park. Perhaps this will help you in finding ideas for attractive and positive creo.

Often men prefer a girl with lighter skin than theirs.

Nutra offers in Kenya

Kenya has a huge mosquito population, and although malaria is not among the biggest dangers, insect spray is always needed.

Women in Kenya consider their bodies to be beautiful. Plus-size ladies exude self-confidence. In general, Kenya is a country of curvy girls. Lush forms of Kenyan women of all ages are boldly emphasized with tight clothes and definitely don’t try to get rid of them, so be careful with advertising for weight loss drugs

But! It is very popular to have a toned belly, regardless of the size of the hips and chest. Therefore, many pump the press or wear slimming underwear.

Glowing hydrated skin is considered the key to a good image. Store shelves are filled with jars like Vaseline used instead of a body or face cream. Locally produced natural oils are also popular for hair and body (coconut, shea).

Africa's largest slum settlement is placed in Nairobi. From 200,000 to 1 million people live here. These people definitely need antiseptics, affordable hygiene items and anti-parasite preparations.

Aff1 case in Kenya with ROI: 64.82%

Let us illustrate the work in Kenya just on the example of a treatment for help to clean of parasites.

 ▪ Partner: Aff1
 ▪ Source: MGID (native)
 ▪ Niche: Parasites
 ▪ Offer: Parasi Cleaner
 ▪ Contents: capsules in the package
 ▪ Geo: Kenya
 ▪ Costs: $443
 ▪ Profit: $730
 ▪ Margin: $287 
▪ ROI: 110,41%
 ▪ Period: 09.11.2021 - 05.12.2022

We started with a split test using two transits:

 We tested a lot of creatives, and show you just the most effective ones:

The advertising company settings were standard. But! Only for mobile phones with internet connection via wi-fi:

Resume

Kenya is quite a promising territory for a publisher. There is not much competition here, so you can start with a modest budget. The price of the install is low, but the population is also poor and does not waste money.

Nutra in Kenya is beneficial. The majority of the population has health and hygiene problems. But the low standard of living limits purchasing, so choose clear creatives and really relevant offers.

Betting is also popular in Kenya. Locals bet mainly on football. Most of the bets are placed on the European League.

Kenya is a promising market for many verticals. The main thing is to test several options for bundles.

If you need advice, tips, any help, we are always in touch and ready to share our experience. The next article with an overview of GEO is coming soon.

We started with a split test using two transits:
This one did better:

We tested a lot of creatives, and show you just the most effective ones:

The advertising company settings were standard. But! Only for mobile phones with internet connection via wi-fi:

Resume

Kenya is quite a promising territory for a publisher. There is not much competition here, so you can start with a modest budget. The price of the install is low, but the population is also poor and does not waste money.

Nutra in Kenya is beneficial. The majority of the population has health and hygiene problems. But the low standard of living limits purchasing, so choose clear creatives and really relevant offers.

Betting is also popular in Kenya. Locals bet mainly on football. Most of the bets are placed on the European League.

Kenya is a promising market for many verticals. The main thing is to test several options for bundles.

If you need advice, tips, any help, we are always in touch and ready to share our experience. The next article with an overview of GEO is coming soon.

The ancestral home of Homo sapiens, the prototype of landscapes from The Lion King, the birthplace of Barack Obama's father... Kenya has many features. If you consider them correctly, you can make good money. Especially if you rely on the experience of AFF1 experts. 😉

We shared our knowledge and discoveries about working with Kenya, illustrated with an expressive case and published in a new article. The link in bio. And if you have any questions or comments — we are in touch!