GEO Serbia: what kind of traffic do Mila Jovovich's countrymen like?

Kusturica's movies, Nicola Tesla, and plum vodka — the stereotypical image of Serbia is not far from the general impression of the Balkans. Nevertheless, this country can give you a profit. And we will tell you how to drive Serbian traffic competently and profitably according to the experience of Aff1 experts.

Basics about the country

Serbia is located in southeastern Europe, in the central part of the Balkan Peninsula, but without access to the sea. Member of the UN, candidate member of the European Union.

The population is almost 8.7 million people, and the average age is 40 years.

• Capital: Belgrade. The most attractive cities for making traffic: Novi Sad, Nis, Pristina, and Kragujevac.
• Official language: Serbian.
• Local currency: Serbian dinar (RSD), equal to approximately 0.0092 USD (April 2022).
• Religion: Christianity (85.0 % of the population is Orthodox, 5.5 % is Catholic).
• Average income: 70920 RSD/month (655 USD/month).
• Internet domain.rs
• Time zone +1, summer +2
• Tier-2

Serbia has almost 7 million Internet users and 5 million social media users (but not every account is unique, because one person can register several times).

Users access the network from smartphones not much often as from laptops and PCs.

The main traffic source in Serbia is google.com and information portals kurir.rs and Blic online, Facebook.com and Alo.rs.

They spend online on travel and housing ($460 million a year), fashion (nearly $117 million a year), and gadgets ($54 million a year). A total of 3.4 million Serbians spend almost $450 million a year online.

 Please note

In Serbia, both Cyrillic and Latin scripts are in use, while official documents, laws, and signs in state institutions are written in Cyrillic. But in real life, there is more Latin.

Serbians have a sincere, patriotic, proud, and strong character. They respect traditional family values. Therefore, it is worth focusing on such characteristics as positive images of advertising campaigns. Prosperous happy couples and families with children, a beautiful life.

Undesirable to use

Serbs, even teenagers, greatly honor their culture and national traditions. Any disregard for local rules and criticism of national foundations can greatly offend them.

Serbia is in difficult relations with Bulgaria, Bosnia, Albania, and the USA (NATO).

There are two main football teams in Serbia: Red Star and Partizan. The team colors of the first team are white and red, the second team — is white and black. Be careful when using these combinations in your advertising campaigns.

Useful for ad campaigns

Serbs are very fond of sports, everyone from preschool children to very old people support any sports team. Football is especially revered in Serbia, and everyone, without exception, is rooting for their favorite team: children, adults, women, and men.

A child in Serbia is a king, a god, «a soul and a heart». Serbs are very child-loving and are ready to lisp over cute little ones for hours.

Serbia can be called the «Raspberry Kingdom», this berry is grown in huge quantities. 1/3 of the raspberries in the world are Serbian and almost all of them are exported to Europe.

Serbs consider Nikola Testa their countryman and are proud of it. If your offer allows the use of the image of this great scientist, do not miss this opportunity.

Serbs love dogs more than cats.

In Serbia, people are loyal to gambling and bet with great interest.

What Nutra offers are profitable in Serbia?

There are a lot of smokers in Serbia, so products for teeth whitening, and for fresh breath, are popular and will be.

Despite the widespread smoking, Serbs are doing fitness (running, exercising, going to gyms). Therefore, they willingly buy sports nutrition, vitamins, and sports supplements, as well as means to strengthen blood vessels and joints.

Serbian cuisine is very appetizing and satisfying, and the portions are large. Therefore, both dietary supplements to facilitate digestion and for weight loss are popular here.

Remembering the average age of the Serbs, you can always offer them funds for:

• potency and prolongation;
• against prostatitis;
• joints;
• rejuvenation;
• weight loss;
• skin, hair, and nail care;
• maintaining the cardiovascular system.

Resume

Focusing advertising on Serbia, you need to note that the economy of this country is quite stable, and the standard of living of people is quite high and is gradually increasing. These are people with European values. To catch their attention and interest, it is better to use statistical data and facts, and stylish and concise banners.

And be sure to test each creative, do not be lazy to update both the visual and the copy.

We recommend you to start to make traffic in Serbia from Nutra because you can’t go wrong with such offers.

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And if you want to make traffic with exclusive offers and keep abreast of developments, do not miss our new articles. The next article is coming soon.