GEO: Croatia. Traffic, profit, and 101 Dalmatians

Croatia seems to be a collection of stereotypes about picturesque coastlines, ancient Roman ruins, delicious wines, and beautiful holidays. But as targeting geo, Croatia can give you a lot of profit. How to use its features profitably — in this article from Aff1 specialists.

Basics about the country

Croatia is located in the south of Europe, bordering the Adriatic Sea. Member of the UN; OSCE, Council of Europe, NATO, and European Union.

The population is almost 4.1 million people, the average age is 45 years.

Capital: Zagreb. The most profitable cities: Split, Rijeka, Osijek.
Official language: Croatian.
Local currency: Croatian kuna (HRK), equal to approximately 0.14 USD (April 2022).
Religion: 86% of the total population of the country consider themselves Christians (Catholics).
Average income: 70920 HRK/month (655 USD/month).
Internet domain .hr
Time zone +1
Tier-2

There are about 3.35 million Internet users and almost 3 million social media users (but not every account is unique, because one person can register several times).

Users access the network from smartphones at about the same frequency as from laptops and PCs.

The main source of traffic in Serbia is google.com. It is followed by index.hr and jutarnji.hr, Facebook.com and 24sata.rs.

The most popular social network among Croatians is Facebook. It is followed by Pinterest, Twitter, and after them - Instagram and YouTube.

Most often, Croatians buy online gadgets (more than $545 million a year), fashion (almost $343 million a year), and cosmetics, and care products ($145 million a year). A total of 2.41 million Croatian shoppers spend $1.32 billion annually online.

Please note

The official language in Croatia is Croatian, but in some cities, Italian, Serbian, Hungarian, and Czech languages have official status. Depending on your target audience, test these languages.

Many recognizable locations of the Game of Thrones series were filmed in Croatia. Stylistic references will surely attract buyers to your offer.

What can be useful:

Croats are conservative, family and basic human values are beyond competition for them. Therefore, emotional photos of happy couples and prosperous families with children are what you need for a positive perception of your creatives.

Croatian society is quite patriarchal, the man is the undisputed head of the family. If the offer suggests, use images of confident and trustworthy men (politicians, doctors, etc.).

The black goat is the symbol of the Istra peninsula. The attitude towards this image among the locals is very favorable.

Dalmatian dogs are bred in Croatia. The image of these charming pets will attract attention according to all the rules of advertising.

What Nutra offers are profitable in Serbia?

Croatian men and women smoke a lot. Therefore, they buy both products for teeth whitening and breath freshening, as well as dietary supplements that help to stop smoking.

At the same time, Croats do not want to lose their health, youth, and beauty. So in Croatia, convert well these nutra-offers:

for joint
against varicose
against hypertension and cardiovascular problems.

The average age of the population actualizes the means to increase potency and for sexual intercourse prolongation.

At the same time, they order those products that will cope with the problem quickly. Therefore, the best way to attract the attention of Croats is to use facts, and accurate data, backed up by the recommendations of doctors.

Resume

To attract the interest of the Croatians, consider their European standard of living and focus not on cheapness, but on the quality and efficiency of offers. Natural ingredients and evidence of results work best.

Do not be lazy to test each banner, do not forget to refresh the visual part and copy.

We recommend you to start working with Croatia from Nutra, because you can’t go wrong with it. Tips and ideas for other GEOs can be found in our previous articles.

And in general, if you want to work with exclusive offers and keep abreast of the work of headliners, don't miss our new articles. The next GEO review is coming soon!