Chile: GEO with pepper
Aff1.com
The hottest pepper in the world, the mysterious Easter Island, dormant volcanoes, and delicious wines… What associations do the majority of us have when we hear about Chile? For us, that comes with profits. All the features and benefits of this Latin American GEO - are in the new article from Aff1 experts.
Basics
The Republic of Chile is a country in the western part of South America. Occupying a long and narrow strip of land between the Andes to the east and the Pacific Ocean to the west. It shares land borders with Peru, Bolivia, and Argentina. The former colony of Spain.
The population is 19.23 million, and almost 90% of the population lives in cities.
The average age of Chileans is 36 years.
- Capital: Santiago. Largest cities: Valparaiso, Concepción, La Serena.
- Official language: Spanish.
- Currency: Chilean peso (CLP), approximately 0.0012 USD (May 2022).
- Religion: in addition to the predominant Catholics, there are groups of Protestants and adherents of Judaism in Chile.
- Average income: 1,056,900 CLP/month (1263 USD/month).
- Internet domain .cl
- Time zone -4 (summer -3), south -3 all year
- Tier-2
Approximately 17.7 million people in Chile use the Internet. About 17.85 million use social networks. But keep in mind that this is the number of registered accounts, not actual users because some of them register several times.
Not much more than half of the Internet requests in Chile come from smartphones, and slightly less than half come from laptops and PCs. The Internet is fast and stable, so you can feel free with any visual creatives.
Most visited websites in Chile: google.com, youtube.com, facebook.com, financial institution website bancoestado.cl, and xvideos.com (18+).
The most popular social networks in Chile (in descending order of popularity):
- Youtube
Notice the first and second ones on the list, as the difference is huge.
Chileans are quite active online shoppers. Most often, they buy gadgets, fashion products, household items, toys, and beauty and health products online.
Please note
Although Chile shares borders with Argentina and Peru, it has nothing to do with jungles, anacondas, and Caribbean beaches. The country stretches along the coast, but the ocean is icy almost everywhere due.
International Aerospace Salon (Spanish: La Feria Internacional del Aire y del Espacio (FIDAE)) is an aerospace and defense technology exhibition held every two years in Chile. It is the most important aviation fair in Latin America and the southern hemisphere and the third-largest in the world.
In Chile, everything happens mañana. The great Latin American mañana is more of a state of mind and a philosophy of life than a time. If, when arranging a meeting, you did not immediately specify the place and exact time, then mañana can be translated as "never." Therefore, limiting offers by time, advantageous offers, etc.
Undesirable to use
There is a disparaging attitude towards the indigenous Indian population among the Chileans.
For a long time, there were practically no Negroid minorities in Chile. Skinhead campaigns harass black people. Just keep this in mind when choosing photos of people for your ads.
Chilean women love to defend their rights, are indignant at manifestations of sexism, and demand gender equality. Even indirectly speaking out against feminism will bring public condemnation upon you.
Useful for advertising campaigns
Along with traditional medicine, non-traditional methods of treatment are popular in Chile. But healers need to have a license. The doctor's photo on an advertising banner will give rise to confidence.
Official medicine in Chile is well developed. But medical care is not cheap, which can also be used in advertising campaigns to solve the audience's pain.
Chile has the highest life expectancy in South America and second in Latin America as of 2018 (80 years).
Chile has a system of retirement savings accounts, and people invest in their pensions. Older people in Chile (60-65+) are a profitable target audience. Especially given the long life expectancy of the local population.
At the same time, there are older people in every family. Therefore, caring for a loved one is a practical approach in advertising. Many nutritional supplements could be viewed from this perspective. For example, as a motivation to buy a dietary supplement, you can mention the happy old age of the parents.
The verb disfrutar (Spanish to enjoy) is often used in everyday communication and advertising slogans. All you hear is - enjoy the trip, food, time, whatever.
What Nutra offers benefit in Chile?
Expensive medical services and many healers encourage residents to buy medications. Buyers trust natural products. With traditional methods of treatment, they offer to cure:
- Higher cholesterol levels.
- Otitis.
- Flu.
- Prostatitis.
- Hypertension.
- Problems with bones, joints, and cartilage.
- Indigestion and many others.
Enormous love for sweet soda, which often replaces water, is combined with eating a lot of bread and pastries like an empanada or sopapilla. Passion for bread and cola is accompanied by a love for mayonnaise and boiled condensed milk. We think you have already understood that supplements for weight loss will go to the Chileans with a bang.
The filth and unsanitary conditions of the city's slums are another local pain. Slums make up more than 80% of urban areas, so everyone needs antimicrobial and antiparasitic drugs.
Central heating in Chile is too expensive. People are saved by various heaters: gas, paraffin, and electric. As well as warming creams with chili peppers (pun intended).
Resume
Chile is known for the most developed economy in South America. There is everything for profitable traffic arbitrage here: a high standard of living, the habit of using the Internet, inexpensive traffic, and low competition compared to Tier-1 countries.
The geographical position makes the local population somewhat "isolated" from the world and, therefore, not spoiled. Nutra offers are in demand. The high speed of the Internet allows you to create even video ads, and trust in doctors and traditional medicine guarantees the need for dietary supplements.
If you need advice, tips, or any help, we are always in touch and ready to share our experience. The following article is coming soon.
Tips and ideas in our previous articles:
Serbia: what kind of traffic do Mila Jovovich's countrymen like?
GEO: Croatia. Traffic, profit, and 101 Dalmatians
Bosnia: Gypsies or Europeans? Profit or waste of time?
Tunisia: Arabian night, French flashbacks and Star Wars
Algeria: a traffic oasis in the Sahara and ROI 219.31%
Kenya: Hakuna matata and traffic safari. How to make ROI: 64.82% in Obama's homeland