See More Theaters Near West Monroe, LA Sign Up For Free! THE SHACK: MOVIE PREMIERE Awards Buzz: 'La La Land,' 'Lion' and 'Zootopia' Win Big Over the Weekend THE METROPOLITAN OPERA: RUSALKA ENCORE Matt Damon Explains Why Audiences Need to See 'The Great Wall'From innovation and new toys to theatrical releases, the more than 80-year-old toy company Lego is fun, profitable and continues to be relevant in an ever increasing digital age. Lego — which comes from an abbreviation of the Danish words "leg godt", meaning "play well" — has a mission to help kids build development through play. "We're fortunate that our brand, and the construction play pattern that the Lego brick is most famous for, is so timeless and gives us the opportunity to do so many different things," Skip Kodak, senior vice president for Lego Americas, told CNBC's "On the Money." The brand is one of the world's largest toymakers, second only to Mattel. It dominates the construction toy category, holding nearly two thirds of the global market share, according to market research firm EuroMonitor.
The company has been growing its revenue at a rapid rate. In 2010, Lego reported annual sales of $2.3 billion. Five years later, that number increased to $5.2 billion. While Mattel had $5.7 billion in revenue in 2015, the Barbie maker has been on a downward trend, falling 5 percent from the previous year. Part of fueling that growth is Lego's venture into Hollywood. The toy-maker came out with its first theatrical release "The Lego Movie" in 2014. This year audiences have the opportunity to see two new movies: "The Lego Batman Movie," which is out now, and "The Lego Ninjago Movie," which will be released in September. A sequel to "The Lego Movie" is slated to come out in 2018. "The movies are bringing in the appeal from the story line and giving kids an immersive universe to play in," Kodak said . He's hoping to bring in a whole new audience to the toy line. "Maybe those kids didn't always love Lego and then they get attracted in." he said. "And then in the other themes," such as toy lines like Duplo and Creator 3 -in-1, "we're able to help them find their potential and find their inner joy of creating."
In addition to classic building sets and sets based on movies and licensing deals, Lego will continue to develop toy lines that incorporate technology, Kodak said. "We're nearly 20 years into technology toys in the Lego context," he said. "It started with Mindstorms back in 1998, and we've been progressively updating the technology in that product to keep up with the times and remain relevant with that." The Mindstorms line is recommended for children 10 and older. With kids becoming more digitally savvy at a younger age, Kodak said the company sees a big opportunity to create tech infused toys for children as young as 7. Their first effort in this space is called Lego Boost, and will be available later this year. Kodak said Lego hopes this line will help young kids "not only with building and connecting with the physical experience, but then using technology as a way to animate the creation where [the child] is in charge of how it animates, how it comes to life, giving it a personality, giving it sounds.
It's a really interesting way forward in terms of enhancing the physical play and the digital play." "On the Money" airs on CNBC Saturdays at 5:30 am ET, or check listings for air times in local markets.Where do you want to go? > Oklahoma City Movies > Cinemark Tinseltown and XD Showtimes & Tickets Cinemark Tinseltown and XD Showtimes & Tickets Which movies do you want to bring to Cinemark Tinseltown and XD? Beauty and the Beast Charlie Wilson, Fantasia & Johnny Gill Iron Maiden & Ghost Northern Arizona Suns at Oklahoma City Blue Santa Cruz Warriors at Oklahoma City Blue Reno Bighorns at Oklahoma City Blue Oklahoma Sooners Mens Basketball vs TCU Horned Frogs Mens Basketball« See All Movie Times in Jacinto City, TXCinemark Tinseltown USA Movie TimesGo Print Movie TimesAdd to Favorites11450 E. Freeway, Jacinto City, TX 77029The LEGO Batman Movie1 hr 46 min | 1 hr 44 min | 1 hr 31 min | Text Showtimes10:35pmFifty Shades Darker
1 hr 58 min | Text Showtimes11:05pmJohn Wick: Chapter 22 hr 2 min | Text Showtimes10:40pmThe Great Wall (2016)Text ShowtimesRock Dog (2016)1 hr 30 min | 1 hr 39 min | Text ShowtimesHidden Figures (2016)11:00pmSplit (2016)1 hr 57 min | Text Showtimes11:10pmA Dog's Purpose2 hr 0 min | Text Showtimes10:55pmLa La Land (2016)2 hr 8 min | 2 hr 1 min | Text Showtimes10:50pmThe Great Wall 3D (2016)Text ShowtimesThe LEGO Batman Movie 3DText ShowtimesEverybody Loves Somebody1 hr 41 min | Text ShowtimesMost Popular ArticlesBy signing up I accept the Terms of Use and Privacy Policy Lego: The Adventures of Clutch Powers (also known as The Adventures of Clutch Powers) is a 2010 British-American CGI animated comedy-adventure film. The film is based on the concept of the Lego toy series. This movie was the first feature length Lego movie. The film stars Ryan McPartlin, Yvonne Strahovski, Roger Rose, Jeff Bennett, Paul Michael Glaser, Gregg Berger, Christopher Emerson and Alex Désert.
Rock Monster wakes up and chases Clutch to the underground Power Miner headquarters. Clutch escapes into a tunnel, but finds out that the crystal is actually a baby rock monster. He returns it to the queen, who gives a crystal to Clutch. Clutch then returns to his home in the Lego City and hands the crystal to his boss Kjeld Playwell (Paul Michael Glaser) who assigns him some new teammates: Brick Masterson (Roger Rose), a firefighter, weapons specialist, and demolition expert; Peg Mooring (Yvonne Strahovski) a biologist, and Bernie von Beam (Jeff Bennett) an engineer. Playwell informs of an incident in the Space Police prison planet when chaos occurs regarding to the imprisonment of the three most wanted criminals in the Lego galaxy. Clutch and his team investigate the situation at once, despite the team's lack of cooperation and Clutch's intent of working alone. They soon arrive at the planet. There, they hear a rumbling sound turning out to be Brick's stomach who then burps green gas 3 times in satisfaction.
They see that someone is stuck in one of the prisoners' cells, but they are attacked by an unseen wizard, who was one of the criminals leading the other two. The criminals then disappear and Clutch and his friends break the person out of the cell, revealing himself to be the Watch Commander. Clutch and his team attempt to go after the criminals, though the Watch Commander comforts them by stating that he has pulled off the spark plugs of all ships to ensure that the criminals will never escape from the planet. Unfortunately, the criminals have taken the team's ship (due to the team having left it open after squabbling with each other) and destroy the other ships, inciting the Watch Commander to berate the team for their arguing and their lack of cooperation. Feeling guilty, Clutch decides to take action and builds a new ship for the team to move on, declaring that a team arguing with each other while being ordered to do their tasks is the sole reason why he always works alone. During the trip back, the team is informed by Playwell that the symbol refers to Omega, one of the two criminals led by the evil wizard, and that the criminals have gone their separate ways following the escape.
Playwell also informs that the evil wizard who planned the escape is none other than Mallock the Malign, infamous for terrorizing a medieval planet named Ashlar. The planet's ruler, the late King Revet, sacrificed his own life to ensure his kingdom's safety and Mallock's previous imprisonment. He left his son Prince Varen with his powerful golden sword to rule, despite Prince Varen's incapability of preparing in battle. Playwell then orders Clutch and the team to travel there to capture Mallock. The team manages to get to Ashlar, but their ship accidentally knocks down Lego-Henge (a spoof of Stonehenge). They get off and take refuge in a medieval camp with extra parts, but not after witnessing a group of armed skeletons marching down the forests, realizing that Mallock has gained a stranglehold of Ashlar around his fortress with a joint skeleton/goblin army acting as his own forces. As Peg, Brick, and Bernie build a battle chariot, Clutch leaves to get Prince Varen to convince him to fight against Mallock.
Meanwhile, in the fortress, Mallock learns of the team's presence and orders his two skeleton henchmen Skelly and Bones to go after Clutch so they can find the prince and the golden sword to finalize his takeover of Ashlar. Back in the forest, Clutch ends up in a bridge but a troll named Hogar refuses to let him across until Clutch solves three riddles. Though Clutch gets them all right, Skelly and Bones catch up with him after a failed attempt to trap him, demanding Hogar to surrender Clutch to them at once. Hogar attempts to ward off the skeletons by hypnotizing them, but they don't fall for it, prompting an annoyed Hogar to swallow Clutch whole. He hits the skeletons with his club, and runs away to a secret doorway that is painted like an ending forest to escape the skeletons. Having escaped Skelly and Bones, Hogar laughs, but then hears Clutch complaining from inside his stomach causing him to groan and belch. Hogar burps green gas and punches his belly causing Clutch to fly out.
Clutch says his stomach smells like the burrito platter. Hogar burps green gas again saying he had one with extra garlic. Then he shows him the way to the kingdom of Prince Varen, telling him about the history of his father and the golden sword. Hogar also tells Clutch that he was the only troll who was on the kingdom's team and that he was assigned to protect Varen. Back at the medieval camp, Bernie develops a crush on Peg, who leaves to look for the animal that made mysterious tracks, and befriends a dragon. Back in the kingdom, Clutch finds Prince Varen and he helps him wield a sword but he fails and gets angry at Clutch. Clutch protests that he was trying to help him defeat the wizard's forces, but Varen rejects him, confessing that he's scared of Mallock. Enraged, Clutch goes back to the camp and sees that a dwarf will help them so they set out to stop Mallock on their own. Eventually, Prince Varen, Hogar, and their knights find out that Clutch was telling the truth and decide to help them in their battle against Mallock.
Varen and Clutch stow away in the back of Mallock's castle by disguising Peg as Varen. Unfortunately, Mallock plays wise to their moves and traps them in a bone cage outside a lava river and the growing skeleton army drives the knights away to retreat. Attempting to avoid a Goblin war machine, Brick, Peg, and Bernie crash the chariot in a ditch. Back in the castle, Mallock makes a screen in front of the clouds to show them that Clutch and Varen will be killed unless the golden sword is surrendered to him immediately. Having no choice, Hogar brings the golden sword's case to Mallock so he can free them, only to find that it's empty at the last minute. Enraged, Mallock traps Hogar in lightning and projects him back to the edge of the wall surrounding Varen's castle, leaving him trapped. Varen and Clutch send a message to the team so they can rely on themselves. Bernie gets fueled up by hope and they rebuild their broken chariot (which resembles the high-speed attack jeep used by Dr. Inferno's henchmen from the Lego Agents theme) They reunite with the knights and they attack the skeleton army.
Back in the castle, Peg gets the dragon to cut down the cage, freeing Clutch and Varen, who then retrieve the golden sword that Varen dropped earlier, since Mallock didn't bother to search for it. After much convincing from Clutch, Varen finally decides to face his fear of Mallock to ensure his kingdom's safety. Around the same time, Mallock attempts to lure Clutch into giving the sword to him by promising to lead him to his father, but Clutch refuses. As Clutch watches Varen using the golden sword to fight against Mallock, Brick uses a jet pack and lands on Mallock's fortress, where he battles Skelly and Bones. Despite Brick being outnumbered, Bernie helps him by throwing a disc at the skeletons and they get knocked apart. Back inside the fortress, Mallock taunts Varen of retaining his title as Prince of Ashlar as he uses his staff to attack Varen. However, Varen finally takes enough power from Mallock's staff into his sword, allowing the sword to unleash its full power, much to Mallock's shock.