LEGOLAND® Florida Resort is a multi-day destination that's built for kids! Located in the heart of Central Florida just 45 minutes from Orlando and Tampa, LEGOLAND features a 150-acre interactive theme park with more than 50 rides, shows and attractions, restaurants, shopping, a breathtaking botanical garden plus a Water Park all geared to families with children ages 2 to 12. LEGO® NINJAGO® World, the newest theme park area within LEGOLAND® Florida Resort lets kids enter a magical martial arts kingdom where they can become the ninja in their very own LEGO® NINJAGO® [NIN-JAH-GO] adventure! Featuring an immersive area filled with hands-on, outdoor activities for kids to sharpen their ninja skills before the ultimate showdown on LEGO NINJAGO The Ride, a dazzling new attraction that blends 3D computer animation, "4D" effects and groundbreaking technology. Inspired by the popular LEGO building sets and the "LEGO NINJAGO: Masters of Spinjitzu" TV show, LEGO NINJAGO World puts guests at the center of the action in lots of fun ways, including Zane's Temple Build, Kai's Spinners, Cole's Rock Climb, and Jay's Lightning Drill.
Purchase your tickets and experience today! Located within the LEGOLAND Florida Resort theme park, DUPLO® Valley includes a train, a mini tractor ride, and a water play area. The central feature is the DUPLO Train where toddlers can board a train on their own or with their parents to explore countryside-themed scenery passing through farms, fishing holes and campgrounds. Just across the way, toddlers can jump on a DUPLO Tractor just their size and help the farmers plow the cornfields and hunt for missing farm animals. For those looking to cool off, the DUPLO Splash & Play area is refreshingly fun with intermittent water spouts and interactive water elements set among larger than life farm animals with a soft deck for safety. Heartlake City, in LEGOLAND Florida Resort, is a theme park area inspired by the popular LEGO® Friends toy line. New for 2016 is "The LEGO® Movie™ 4D A New Adventure," a dazzling theatrical attraction that reunites the heroes of the blockbuster film in an original story appearing exclusively at LEGOLAND® theme parks and LEGOLAND® Discovery Centers.
The 12½-minute 3D film plays several times a day, with "4D" effects such as wind, water, fog and more bringing the action bursting off the screen and into the audience. The LEGOLAND Water Park is a "park within a park" and provides splish-splashin' fun for the whole family. Main attractions include the Build-A-Raft River where guests can build their own LEGO raft and float down the 1,000-foot lazy river or play for hours at the Joker Soaker water playground. NOTE: The fall 2017 operating schedule has not been released. A Cure for Wellness Rogue One: A Star Wars Story Manchester By the Sea AMC Universal Cineplex 20 (Orlando) AMC West Oaks 14 See More Theaters Near Lake Buena Vista, FL ALL ABOUT EVE (1950) PRESENTED BY TCM SWORD ART ONLINE THE MOVIE - ORDINAL SCALE - EVENT THE METROPOLITAN OPERA: LA TRAVIATA THE METROPOLITAN OPERA: LA TRAVIATA ENCORE BOLSHOI BALLET: A CONTEMPORARY EVENING (2017) THE METROPOLITAN OPERA: IDOMENEO
See more pre-sale ticketsIn 1998 the Lego Group entered into a licensing agreement with Lucasfilm, the company founded by "Star Wars" creator George Lucas. It allowed Lego to manufacture sets based on the movies, with instructions showing builders how to turn 2,000 tiny plastic bricks into the Death Star. Fourteen years later the Walt Disney Company bought Lucasfilm for $4 billion, with the licensing deal still very much in place. Countless Lego products tied in with the franchise followed, and the Lego Group went on to manufacture sets based on other popular movie franchises, such as "Harry Potter" and "The Avengers." Licensing is part of an overall strategy that's made the Lego Group wildly successful. According to its 2015 annual report, Lego Group made $1.4 billion in net profit, more than double what it made just four years earlier. But while this is good news for Lego, it's created a tough situation for some consumers. The Lego Group still creates sets priced well within the modest reach of a child's allowance, but parents who have taken their kids to the toy store know perfectly well that there is no appetite for a 30-piece set that can be built in five minutes.
Kids want one of the high-end sets with thousands of pieces, and those can retail for hundreds of dollars. If that were a one-time expense, parents might be willing to make an exception, but it rarely is. Often, the child will just want another set seconds after finishing the last one and putting it on the shelf to be forever ignored. If the parent relents and buys another such set in the same month, the expense can become equal to that of a car lease payment. Luckily, parents of Lego-obsessed youngsters can breathe a sigh of relief. Netbricks, a company based in Elk Grove Village, Illinois, offers the opportunity to rent Lego sets for a monthly fee. There are several tiers, such as the Master plan, which allows 60-day rentals of $400 worth of Lego sets for $49 a month. At the end of the 60-day period, the sets are shipped back free of charge and new sets are shipped to the subscriber. Company president Rick Weil founded it after experiencing the same thing that so many other parents do.
In other words, he was hemorrhaging money on Legos for his kids and wondered if there was a way to slow the bleeding. "It seemed like a problem that a lot of people had," he said. "I figured if there's a big enough problem, then there's probably a market there. Licensing adds a fair amount to the price of a set, and the expense of the product lent itself to the rental business." Netbricks started selling to the public in 2015 and at launch a Groupon promotion led to an initial enroll of 5,000 people, far outpacing expectations. He said that requests for the now-discontinued Death Star set accounted for fully 12 percent of his initial customer requests, with the $240 Tower Bridge set taking second place. "These are people who buy at a lower price point," he said. "Something like the Death Star is a once-a-year purchase for these families." (Pictured: The world-famous Tower Bridge features iconic towers, working drawbridge and a red double-decker bus. It also includes 4,295 pieces and costs $240.)
Netbricks currently employs eight people, including Weil. Each employee has a dedicated job, right down to the person who does the all-important cleaning of the returned sets, using a medical-grade technique that's absolutely necessary for anyone who considers the term "used Legos." Weil said that parents are actually far less concerned about cooties than they are about penalty fees for lost pieces. Netbricks assesses no charge for those. "Part of our service is no charge for normal piece loss," Weil said, citing a range of 15 to 20 lost pieces for regular sets or 20 to 30 for larger ones. He added that the company's real concern is the malicious actor who "harvests" Lego sets with the intention of selling rare pieces to desperate builders who need that special brick to finish their creation. Weil would not disclose his company's financial information, but he said that it's profitable on a gross margin basis, and he expects it to be cash-flow positive in six months' time.