When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren’t known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers. Replace this content with a few paragraphs to trigger the read more functionality.Australian Fashion Week made its debut back in 1996, can you believe it, that’s 20 years in the making. Our first taste from the Australian fashion designer style stars began in the early 90s with Alex Perry and his glamorous gowns, and Tsubi - (Ksubi) - who still take us to denim heaven season after season. Fast forward to today we have the originals (#blessed) in the mix with an added array of labels to thank for our wardrobe of wonders. There’s Maurie and Eve and C/meo Collective, the Sydney born turned international stars Sass & Bide, Tome and Zimmermann, not forgetting the up-and-comers like Dyspnea and Backstage who proudly hold the Made in Australia title.
On another note, ‘tis the season to be shopping. (Because isn't it always?) It’s time to spend some of your hard earned dollar bills on that investment bag/coat/shoes you’ve been saving in your wishlist these past few months.Go right ahead and add these beauties to your shopping cart. Freshen up your closet, and invest in the Best of Australian Fashion for this season and beyond.1. C/MEO CollectiveBe the girl about town in C/meo Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.Shop it online:THE ICONICBNKRSurfstitchDavid JonesBirdcage Boutique2. Camilla and MarcBrother-sister duo - Camilla and Marc Freeman - have been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Class tailoring, femme prints and sleek separates. PS - did you know they have a little sister, C&M?Shop it online:THE ICONICSurfstitchDavid JonesShopbop3. Finders KeepersF is for Fun and Finders Keepers.
A twist of playful prints with personality and modern shapes, the twentysomething girl has love heart emoji eyes for this Adelaide based label.Shop it online:ASOSBNKRTopshopTHE ICONICDavid JonesSurfstitchBirdcage Boutique4. Maurie & EveMade for the fun loving girl who likes to go Out-out, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.Shop it online:THE ICONICDavid JonesGeneral PantsSurfstitch5. AjeBe enchanted with Aje season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.BackstageBackstage has an enigmatic aesthetic in its collections with clean lines, bold prints, textured fabrics and elegant shapes. What makes it so special? The garments are Aussie produced with love an ethical environment.Shop it online:THE ICONICDavid JonesJoy Hysteric7. Bailey NelsonOk, so maybe it's not women's apparel but this Aussie brand from Bondi needs a mention.
They have a vision, pun intended, 'to change the glasses industry and empower individuality and expression through beautiful, affordable eyewear.'Shop them online:Bailey Nelson8. Bec & BridgeThis Aussie duo strikes a balance between aspirational and achievable fashion. You can count on being a repeat returner season after season.Shop it online:David JonesDesigner ForumTHE ICONICSurfstitch9. by johnnyContemporary women's label by johnny has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.Shop it online:THE ICONICMyer10. ELLERYPerth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant garde collections, the parade of fabrics, smart-structured tailoring and unique choice of shapes add a certain attitude to your look.Shop it online:David JonesMyerDesordreGreen With Envy11. MaticevskiExquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking.
Modernity, innovation and beauty are prominent throughout his work.Michael Lo SordoMLS captivates us with a certain romantic charm. The picture perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.Shop it online:David JonesJoy Hysteric13. The Mode CollectiveA premium shoe label that is 'the definition of modern elegance and epitome of contemporary chic'. It's made in Spain and captures the beauty of nonchalant Australian style with a little French je ne sais quoi.Shop it online:THE ICONICTuchuzyStyletread14. Sass & BideHeidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twentysomething's wardrobe they're best known for stunning embellishment and unique collaborations.Shop it online:THE ICONICMyer15. Sir the LabelAn up-and-comer on the style scene designed to be minimalistic and simple, they're self described as 'confident, distinctive and versatile.'Shop it online:Sir the Label16.
TalulahTranscend into - Talulah nails the boho luxe look, soft silks and dreamy cuts all brought to life out of beautiful Byron Bay.Shop it online:THE ICONICDavid JonesSurfstitchShopbop17. Ten PiecesAs the name suggests each collection consists of ten pieces. A unisex uniform made up of black and white aimed at transcending the boundaries of day and night, casual and formal.Shop it online:Ten Pieces18. ZimmermannWear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.Shop it online:David JonesSurfstitchShopbopWho else do you need to know on the Australian fashion scene? Browse the ultimate Designer Directory of your dreams when it comes to Australian fashion designers and labels below.Now that we know who's who, let’s switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest*:*This is a general guide to delivery times based on metro areas within Australia.