Online Shoppers Spent A Record $4.45 Billion On Black Friday And ThanksgivingOnline e-commerce sales on Black Friday and Thanksgiving Day continued to grow to record spending levels, thanks to more shoppers forgoing crowds in stores to shop at home. Together, shoppers spent $4.45 billion online on Black Friday and Thanksgiving Day, according to data released by Adobe. Black Friday brought in $2.72 billion in e-commerce sales, up 14% from 2014. Thanksgiving Day saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the previous year. According to Adobe (adbe) , the five best selling electronic products on Black Friday were Samsung 4K TVs, the Apple iPad Air 2, the Microsoft Xbox One, the Apple iPad Mini, and the Sony PS4. The five most popular toys were Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House, and Lego Friends. Consumers sought out the promotions on Thursday and Friday, with sales from limited online deals accounting for 40% of all online sales.
In total, products sold online saw an average discount of 24%.Forecasts expected mobile shopping to increase, and the results did not disappoint. During the two day period, one-third of online shoppers used their mobile phones to make purchases and smartphones represented a record 22% share of online sales, up 70% from 2014. On Black Friday, shopping on mobile phones brought in $583 million in sales, and on Thanksgiving Day, mobile sales generated a record $639 million. While mobile shopping increased, shopping on tablets continued to decline. Tablets drove 15% of sales on Black Friday, a 2% decrease from the previous year. Next up for online retailers is Cyber Monday, which is widely expected to be the largest online shopping day of the year. Adobe is forecasting $3 billion in online sales, which would be an increase of 12% from the previous year. Online retailers are expected to have a very merry holiday shopping season in total. Analytics company comScore is projecting that people will spend $70.1 billion buying gifts online during the holiday season, which is a 14% jump from the previous year.
For more on Black Friday deals, watch this video: LEGO Sales & Deals Get updates on LEGO related sales & deals both at official LEGO stores and other retailers. And if you find a good deal don’t forget to share! 5 Black Friday Deals That Are Better in December There are usually one or two big-ticket items that have amazing discounts on Black Friday, but with a lackluster selection of great deals year after year, the made-up shopping holiday is quickly becoming a day of spending for the uninformed. The beauty of Slickdeals' forum is that every deal thread unofficially becomes a data point in a product's price history, allowing us to verify if seasonal sales are really worth it or just for show. What to Expect From Green Monday 2016 If you missed out on Black Friday and Cyber Monday deals, there's still time to snag some pretty steep end-of-year savings. Black Friday 2016: These Are the Deals You Don't Want to Miss Black Friday is coming up fast and new ad scans are released daily with hundreds of deals to look through.
It's practically an impossible task for one person to look through and compare prices to see which deals are truly better than what you can get throughout the year. What You Need to Know About Shopping at Macy's on Black Friday When the month of October came and went with no sign of Macy's Black Friday ad, a lot of us wondered why the retailer had broken from its tradition of an early ad release. What You Need to Know About Shopping at Sears on Black Friday So many ad scans... and so little time until the big event. Sears has officially released its 54-page Black Friday ad, and it's filled with some one-of-a-kind deals and unique rewards opportunities that lots of shoppers will enjoy. Shop Your Way Rewards The store will open its doors at 6 p.m. Walmart's Black Friday Ad Scan 2016: A Peek at the Can't Miss Deals Walmart's Black Friday ad scan was released earlier this week, and we now know what most of the big stores are featuring for their Black Friday sales.
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