SAN ANTONIO, Texas — People across the country are outraged over a mattress store ad referencing the Sept. 11 terrorist attacks. The ad shows two stacks of mattresses piled up and then collapsing to the ground while the owner of the store says, "We will never forget."Watch video"We are not hate, we are love, we are somebody that stands out. We are Miracle Mattress. We make miracles happen. And for our lives to be in danger -- that's not what we ever wanted,” Miracle Mattress owner Cherise Bonanno "Bonanno said she didn't realize the 20-second ad would cause the controversy it has."It was a stupid idea that we sent out, and we apologize for our stupidity, and we really hope you forgive us for what we have done,” she said.Bonanno said they filmed the ad earlier this week, wanting to get the word out that they would be having a "Twin Tower" sale for the anniversary of the 9/11 terrorist attacks.But to many on social media, the concept of the sale was immediately taken as offensive."
You don't see people making fun of things that happened at Pearl Harbor, when, you know, the Japanese attacked us, you don't see people making fun of any other war, so why is a terrorist attack on such monumental buildings OK?” San Antonio resident Jennifer Matlock said.Miracle Mattress says they will donate 30 percent of their sales this weekend to the 9/11 Foundation.TX mattress store closes indefinitely after 'Twin Towers' commercial goes viral A mattress store in Texas is closed 'indefinitely' after a "Twin Towers Sale" commercial went viral online. The sale, at Miracle Mattress in San Antonio, centers around the anniversary of the September 11, 2001 terrorist attacks.“Right now, you can get any size mattress for a twin price,” the sales woman says in the ad.The end of the ad shows the woman knocking over two men - who each knock down a tower of mattresses behind them."Oh no, oh no," she screams in the video before turning to the camera. Jenée LewisThe company posted an apology Thursday after it came under fire from people online.
Friday afternoon, the store said it was closed indefinitely."We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families," Miracle Mattress officials wrote. "We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign."RELATED ARTICLE: VIDEO: Mattress store uses 9/11 attacks in 'Twin Towers' saleThe store is expected to issue a public statement next week "highlighting accountability actions taken within the company." They also plan to offer support for the 9/11 Memorial and victims' funds. "There is very little we can do to take away the hurt we have caused, but we can begin with silence through the Anniversary and then do our best to follow up with actions that reflect the seriousness of our mistake," owner Mike Bonanno wrote.Miracle MattressCommenters on the company's Facebook page expressed outrage about the ad."I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11," one person wrote.
"If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day!""We wish you therapy for your mental health issues to think this was even funny in the first place," another commenter on the page said. "You guys are really repulsive."The company pointed out that several fake online accounts had been created "in an attempt to attack commenters and those expressing outrage." The company said no employees would be "engaging in any personal attacks or responses on any social media platform." Gustavo “Gus” Zamudio’s problems started when he was arrested last weekend, on Feb. 25, on a felony charge of larceny by employee, court records show.Gustavo “Gus” Zamudio’s problems started when he was arrested last weekend, on Feb. 25, on a felony charge of larceny by employee, court records show.The lights, the cameras and the action belong to “American Animals,” an independently financed crime-drama starring Blake Jenner (of “Glee” fame) and Evan Peters (of “American Horror Story”).
The lights, the cameras and the action belong to “American Animals,” an independently financed crime-drama starring Blake Jenner (of “Glee” fame) and Evan Peters (of “American Horror Story”).A man was jailed last week for allegedly assaulting his girlfriend with his pick-up truck, according to the report at the Rowan Sheriff's Office. A man was jailed last week for allegedly assaulting his girlfriend with his pick-up truck, according to the report at the Rowan Sheriff's Office.The City of Kannapolis’ loose leaf collection service ends Friday, March 10. The City of Kannapolis’ loose leaf collection service ends Friday, March 10.Austin Natural Mattress is a home-grown, locally-owned Austin mattress store that offers the finest in natural, organic, & high-tech sleep systems. Owner Shane Coker and sleep experts Charles Roberts, James Grantham and Kyle Phillips strive to bring our customers simply the finest in high-tech clean sleep technology at the lowest prices in Austin.
We are the ONLY local Austin mattress store that carries actual organic mattresses. Some of our local competitors claim to, but none of the mattresses they list as “organic” are actually certified organic products.Very simply, ask for the organic certifications on ANY of the mattresses these stores list as “organic”. They may have one certified organic component (like a certified organic cotton cover) in the mattress, while every other component that is in the mattress is not organic. This, they call an organic mattress. They may, as an example, retort, “Certified? No, but this is wool.” Or, “No, but this is latex”. Non-organic wool has man made chemicals in it. Non-certified latex can be all or primarily man made synthetic latex, made from chemicals derived from petroleum oil. Non-certified mattresses can have chemical fire retardants, and all sorts of other chemicals in the components as well. This is, quite simply put, greenwashing. Making claims that are simply not true.
If they lie about this, what else are they lying about? All of our mattresses that are listed as organic have a finished final product organic certification, as well as individual organic certifications for every component that is in the mattress.Arm yourself with knowledge. Non-natural & non-organic mattresses off-gas a long list of chemicals into your bedroom environment. This is not up for debate; we have actual Greenguard vacuum chambers testing results of very popular, normal, non-organic mattress you find in normal mattress stores on every corner. One example includes a list of 64 volatile organic compounds, nine of which are considered human carcinogens. Why mess around with something like that, when you don’t have to? And we’re not talking about sleeping on oat bran (haha). We’re talking about all natural talalay milk sap latex, hand tapped from the Hevea Brasiliensis tree. We’re talking about certified organic California wool. Certified organic american cotton.
At Austin Natural Mattress, none of our organic mattresses have any chemical fire retardants, everything in the store is made right here in America, and lots of it right here in Texas. At Austin Natural Mattress. Nothing in our store carries a standard chemical spray on fire retardant. Our mattresses meet all fire retardant standards with more natural means, such as organic wool. Alternate technologies refer components such as outside third party certified organic latex milk sap, organic cotton, organic wool, hand built by the Amish individually wrapped coil on coil innerspring systems, gel infused technology for sleeping at cooler temperatures in our Texas climate, high-tech adjustable mechanical bases controlled from your smart device, partially soy based open cell certipur certified memory foam systems So come see why we are simply the finest in sleep. Traditional mattresses are made from chemicals and materials that can harm the people who sleep on them and their families.
They use toxic off-gassing chemical compounds like petroleum-based polyurethane foam and chemical glues in their construction, and, since 2007, toxic chemical spray on fire retardants that off gas into your families home atmosphere. Please see the Why Buy A Natural Mattress page for more information and science on this topic. Current fire retardant standards call for a mattress to receive an open blow torch flame for 30 minutes without combusting. Traditional manufacturers achieve this with the use of off-gassing toxic chemicals and carcinogens. Our organic mattress collections achieve fire retardant compliance with the use of inert organic means, such as certified organic wool. There are many mattresses on the market today that are described in terms of being “natural.” They might be called organic, maybe green, or even eco-friendly. Shoppers have many choices, and its important to know what these terms really mean. Come in, we’ll tell ya’! Increasingly, consumers want sustainable products that are better for the environment, both at large and at home.
So making a decision about what to buy, based on different manufacturer’s claims, is the challenge. Consumers need to determine what a mattress is actually made of, beyond the “natural” marketing language. With more and more healthy choices on the market, it’s clear that mattress manufacturers are responding to demand with innovative products that are well worth the time to consider. When we talk about a mattress being “natural”, or “organic’, these terms mean something. Natural mattresses should have some percentage of their constituent parts that are natural, and should have replaced the very harmful toxic chemical spray on fire retardants found in traditional mattresses with some cleaner alternative, such as wood-pulp based rayon fabric. Organic mattresses are a step above from a cleanliness standpoint. And a true organic mattress must show that ALL its inner components are certified organic by outside third party entities, such as GOLS (Global Organic Latex Standard), and NOP (National Organic Program).
Just because someone proclaims a mattress to be organic, doesnt make it so! Other raw materials that can be used, like wool, should fall under the same scrutiny. Consider that, once cotton has been gathered from the field, if its not certified organic, the process includes chemicals that are used to alter the cloth. DDT and other spray on chemicals are ubiquitous in American cotton fields. Or what if a manufacturer fails to remove chemicals such as vulcanizers or preservatives from the latex (non-certified latex)? These chemicals can include ammonia, for example. And chemical strippers are often used to treat wool. It’s not hard to see that these substances and processes are not “natural.” So ultimately, consumers must consider a number of sometimes obvious, sometimes subtle details about the materials and the manufacturing process that contribute to the final product. So to simplify that decision making process, its important to start out with the essential facts about materials and manufacturing steps.
When you want quality that is healthier for you and your planet, come visit us; we’re your destination for greener, sounder sleep. For the purest in a truly chemical free sleeping environment, experience our organic latex mattress lines: OrganicPedic® by OMI and SavvyRest. A lot of stores throw around the word “organic” very loosely. This is what we call “green washing”. Our organic products have 10-15 independent third party certifications. Ask them how many theirs have! If you can find a purer mattress, we’ll give you ours FREE. And that’s guaranteed in writing. All inner components and completed products are outside, third party certified to be truly organic. If you enjoy a more traditional feel, please try our certified organic innerspring mattress line, from Naturepedic which are hand-made by the Amish, and ultra luxurious. Come in to see a mattress cut in half to see the amazing hand made construction! All inner components and completed mattress products are outside, third party certified to be truly organic.
If you are into a less traditional mattress, or are wanting a truly organic solution for less cost, try these fun alternatives! If you’re looking for a memory foam mattress in Austin from our Burnet or Bee Caves mattress store location, keep in mind that many popular memory foam products are made from petroleum-based oils that can result in temperature discomfort, off-gassing, allergy problems, and overall unhealthiness. Tempur-Pedic memory foam, for instance, off-gasses 64 VOCs (volatile organic compounds). We offer a partially natural alternative: open cell, soy-based memory foam, with a much cleaner fire retardant, by WorldBed. A cooler, healthier, less expensive alternative! They sleep cooler, don’t off-gas, and cost less than the competition. And to get even greener, we offer a slow-response natural latex that perfectly mimics the behavior and feel of memory foam. Before you run out and spend a small fortune on Tempur-Pedic, consider a natural mattress alternative.