Who does not take risks, he does not launch the ICO, how to meet the mistakes and not step on the rake twice. About the mistakes

One of our founders, Alexander Zalogin, says:

"Our main enemy is time."

Time spares no one: neither Pamela Andersen, nor the songs of Arkady Ukupnik, nor, moreover, missed at the beginning of the ICO path. The same in the case of FLOGmall, a lot of time was spent on build-up, on the attacks of the team's perfectionism. The main tragedy of a perfectionist is in constant dissatisfaction, even when every blade of grass is in its place in the garden. This can hardly be called a mistake, just a nice feature of the soldiers of the German army.

We're joking, of course. The team paid a lot of attention to completely banal things, sharpened the forms, sawed out one block of the website for the days, and a lot of precious time left. With experience, we realized that if you work with large strokes, then the canvas is filled faster, the project moves clearly and closes more tasks.

The second part is the team. The team should be good, but the fact that we realized it late is bad. The team is the foundation and if you make it out of sand and rainwater, you can expect that one evening your building will collapse into the neighbor's yard. Initially, in the office, there were actually three programmers, who wrote the website and tried to promote it. But as the smm-man does not write the code, the programmer will not write a good selling letter (there are not exceptions). Therefore, the second correction was the recruitment of professionals in the smm-man, copywriter, press secretary team and more, more programmers.

If you have been following the project for a long time, you probably noticed a delay in the ICO. This is just the case, when we went from the opposite: with the help of precise mathematical calculations and the lunar calendar, we calculated, where we would fall and pile straws. We could have made this mistake, but the enlightenment came quicker. The problem with most ICOs is that they do not show the finished product running on a pre-ICO face to the investor. Without a product, no merchant will subscribe to a long-term relationship. We could start the project earlier, show some vivid picture, but everyone knows the "expectation-reality" situation. There is more faith in the thing, which works. Here it is the same situation as with...

The fundamental jamb, which we hit in the first stages, was a question from the public

"Why do you have so few moves in the telegram?"

It is because we let all our charm into investors but we did not pay any attention for social networks at all. An outside observer should always get a visual idea about the project because if love - it must be at first sight. We got a negative feedback for this, we repented and worked on the mistakes.

There was such a project with the sonorous name "Ahoolee". So, thanks to them, we realized that the name is the first thing to think about. The second thing we learned is that we should immediately focus on working with funds and private large investors. Our colleagues focused on the mass market, in terms of traffic, ICO trackers, in fact, that is why their channel is called "How We MADE ICO".

Yes, what to think about the departed things, at this moment we also patch a healthy hole in our ship - landing. The previous one completely did not reflect the essence of our project in the mirror, and its rich inner world in particular. That is, a person initially has a wrong impression about the project. And if you do not initially interested in the title, who will understand the essence, learn the project more closely, read white paper, especially register on an indistinctly declared website about yourself? Many people still do not understand what ATES is and do not even imagine what they are losing. Our mistake was that we did not disclose all the benefits of FLOGmall, because only investors, not sellers and buyers, were in our primary target audience. We again buried our noses in the negative feedback, the outside analyst; we got a different vector of movement. Now we have rewritten the website in a clear language, we redecorated the landing so that it becomes as obvious and understandable, as possible. In this case, we have tested the fact that the negative response is much better, it is like a sobering-up station that allows you to let go of hop and get right.

In general, now it is difficult to sum up because there's really nothing to sum up. It is possible to conduct the deep analysis only after launch. But while it is clear that the most important enemy is time.

But do not worry; we fit in in the pre-ICO time frame. Do you remember that there is still a week left? February 22, ICO is close, friends!

Who does not take risks, he does not launch the ICO, how to meet the mistakes and not step on the rake twice. About the mistakes

Report Page