Vogel buying ganja

__________________________

📍 Verified store!

📍 Guarantees! Quality! Reviews!

__________________________

▼▼ ▼▼ ▼▼ ▼▼ ▼▼ ▼▼ ▼▼

▲▲ ▲▲ ▲▲ ▲▲ ▲▲ ▲▲ ▲▲

Vogel buying ganja

Commercial: This episode of the Ganjapreneur podcast is made possible by friendly service providers in the Ganjapreneur business directory. If you need professional help with your business from accounting to legal services to consulting, marketing, payment processing, or insurance, visit ganjapreneur. Visit the Ganjapreneur business directory today at ganjapreneur. TG Branfalt: Hey, there. You are listening to the Ganjapreneur. He has nearly 20 or more than 20 years of tech industry experience. Leafwire, the LinkedIn of cannabis, is a social network aiming to link cannabusinesses with investors. TG Branfalt: Delighted to have you on, a lot to discuss. Before we get into that, tell me about yourself, man. About a decade ago, I was CEO of a company called Plink, P-L-I-N-K, which was a Facebook credits loyalty program, which if you remember FarmVille and all those crazy games, we were basically giving social gamers the currency to play the games more, and ran that company for a while. We got to be good friends and have been networking ever since. About a year and a half ago, we had a lunch, and he told me how he had transitioned into cannabis and how Simplifya was blowing it up. They raised a bunch of rounds and are scaling really big right now. Told me about Leafwire. Said they needed someone to run it and convinced me to jump in head first. Peter Vogel: Well, one, the cannabis industry was very exciting to be in in the sense that, obviously, it still is, but a year and a half ago it was even a little more immature than it is now. I saw an opportunity similar to what I saw in technology 25 years ago that there were very few companies that were mature or that had a lot of experience or growth yet that I just saw an industry that was ready to just blow up. So one, I saw it as a huge opportunity just because of the stage of the industry. Two, I love the idea of Leafwire. Initially, we really talked about Leafwire more like an AngelList, connecting investors to cannabis, so we were connecting accredited investors to cannabis companies. They want to know about events. TG Branfalt: How many people are currently using the platform, and what are they doing on it? I mean you mentioned a lot of different things. These are all cannabis business people. These are not your typical consumers or stoners. There are some other social networks that are more focused on consumers. TG Branfalt: What are people doing most often right now? Peter Vogel: For right now, our platform is really I would call it around news, awareness, and connection. You could put up your past jobs. You could put up a variety of other things. You could essentially put up as much or as little as you want. Some people create profiles. They can create a profile for their company as well, just like on LinkedIn. They post open jobs. They promote events. A lot of people promote their own companies. People ask questions. We also have the ability for people to like posts. You can comment on posts. You can also connect with people. So in the top right corner of this site, we have a recommended connections module. Once people are connected, they can send messages back and forth on the platform. So that, right now, is what people are doing on a day-to-day basis. Peter Vogel: Sure. All this is based on demand. We get emails from people all day long asking for XYZ or suggesting we do something. One of them is jobs. Obviously, lots of people in cannabis are looking for jobs. Lots of companies are looking to hire people in cannabis. I always say that getting a job in cannabis is not something that happens by accident. You go look for a job in the industry, and vice versa. So we think once we launch this, the nichey aspect of the industry will be a big driver of people wanting to use our platform. We have people email us every day and ask if we know a lawyer who knows cannabis law in California or if we know an accountant who understands E. Multiple times a day people ask us about if we know banks or payment processors who will work with cannabis companies or CBD companies or even just ancillary companies. Because people keep asking for that, we realized we need to have a static place where we can let companies post their offerings, and then other people can go find them. They can go search for what they need, and we can help them connect. TG Branfalt: This whole thing is being built in real time based on feedback. How do I create my company? It was kind of an annoying thing that a lot of people complained about, so we actually just fixed that. TG Branfalt: What about for you personally? I think it was just a sense of there were so many years when people had to fight and band together just to get laws passed. Then once they passed, everyone had to work together just to figure out how to implement them. It was very confusing, and no one knew what to do or how it really worked. TG Branfalt: One of the taglines on your site talks about this community building. It says that you want to help reduce the stigma for industry operators. How can your website, a specialty website, help reduce the stigma for industry operators? So we provide a platform where people come on. You mentioned media advertising. Lots of platforms will sensor you. YouTube cancels video channels. Facebook cancels groups. It shuts down pages. For me, I have a lot of connections I use every day. Come check it out. So one of the ways that we do help remove that stigma is just provide that safe community, that safe platform where people know they can hire people. They can promote events. Have they taken the steps that… You mentioned Facebook who does shut down groups but has recently said that they would be open to cannabusinesses advertising on their platform in legal states. Peter Vogel: Not as much. The cannabias that exists is not necessarily from LinkedIn. States are going legal with recreational or medical. TG Branfalt: When it comes to Leafwire and your user population, are you seeing more growers and dispensaries , people who touch the plant, or are you seeing more ancillary businesses? You may have a better number than I do but somewhere in that ballpark. Peter Vogel: Yeah, exactly. Those are everyone from security, lighting, fertilizer, PR companies, legal, accounting, real estate. You depend on your POS system, maybe a loyalty program, maybe a compliance company, maybe HR, maybe advertising, maybe development, a creative company, someone to design your stores, someone to guard your store. So every single one of those companies probably has 15 to 20 service providers they rely on, and so it makes sense. TG Branfalt: You had mentioned quite a variety of ancillary businesses that work with the cannabis industry. One of them I never really even thought of. You need somebody to design the store. Is there any other examples like that that stick out to you? AxisWire is another one that does PR. Another big part of the industry that people may not ever really think about is packaging. Anytime I have conversations with somebody in the tech industry, I always tell them the same thing. Peter Vogel: Yeah, for sure. I would describe it as a very similar level of excitement. I can tell you that every single one of them we had a bunch of companies, a bunch of judges, to people, and the vibe in all of those people were so excited and jazzed to learn about new companies and to be there and meet each other and talk. The energy is really great right now in the sense of people being excited about growing businesses. The big difference, though, is the regulatory environment. Tech did not have that at all really. In tech, it was off to the races. Anyone could do anything they wanted. Whereas here, it can only grow state by state as governments pass laws, and even the things you can do in certain states whether… There are certain states that have medical, but you can only prescribe cannabis for one type of seizure disorder. So the huge difference, I think, is the growth is a little bit slower and controlled, which is not necessarily an awful thing. Because everyone knows in the tech days, companies like pets. This is sort of broad, but what role do social networks have in protecting data? We are not running our business model to have that be a part of anything we do. TG Branfalt: How are you guys handling advertisements? Do you guys have any regulatory stuff that you have deal with? How are you handling advertisements? We post things about brands. We post things about ancillary companies. We post things about services and advertisements, whatnot. Peter Vogel: I mean we only work with established licensed companies who are advertising legitimate services. TG Branfalt: I noticed some things from Cody who linked us up who does the editing on these podcasts. When he mentioned you, he was telling me that you had some CBD investments. You want to talk to me about those? I was approached by some people who wanted to open some more stores, so some friends and myself decided to be a part of it. They have a bunch of stores in New Mexico as well. They want to know how it works, what the different applications are, or how much they should take, what are recommended products, and they want to talk to someone educated. I believe that in a small, boutiquey-like store, you can have a much better experience than at Walgreens. Just like a pet food store, you can buy pet food on Amazon or on Chewy, which they just bought. You can go to a huge pet food store, or you can buy it at Walmart. But in almost every nice neighborhood, you still see a nice gourmet pet food store because people who love their pets, they care about them, they want to go ask questions. They want to get unique products. Even though you will be able to buy it everywhere, people are going to want to go to stores that have 30 varieties and have the highest quality products and that have the most educated people who are working in the store that can help them. TG Branfalt: So you bring up pet food store. I have a two-year-old Boxador. Still to this day, I give him not much. You like CBD. I take CBD every day. We buy a certain kind for pets. They occasionally flavor it. Some dogs will eat anything. Peter Vogel: They flavor some of these. They flavor with them with bacon or salmon or something so they taste good to dogs. You could give your dog any type of CBD as long as you give him the right milligrams and see. Obviously, they weigh a lot less than a human, so you give them less. We actually do buy the ones for pet. My wife likes to buy that. Theoretically, one, I think it works for pets. You can really give any kind. You just have to monitor. You can find out the appropriate dosage for the weight of the dog. Peter Vogel: Definitely. The way that it displays is the dogs just chew constantly on their joints. Yeah, we have seen a big difference. TG Branfalt: The other thing that Cody was telling me about is that you have an animal rescue project. Can you tell me about that? Is it linked to the cannabis industry, and if so, how? He runs something called No Kill Colorado. They have 12 different policies. If you enact these 12 policies, you can get your shelter to almost a zero kill shelter. Just to give two examples of this so it makes sense. One, when they go pick up a dog… Say a dog has been found. The shelter will go pick it up. Rather than just take it back to the shelter, they walk around in a three-block radius to every house and ask every single person if they know where the dog is from. They just pick the dog up, take it back, put it in a cage, and forget about it. I have to give it up. They go to them, and they pressure them to adopt these principles and work with the city, work with the county to pressure them to do it. Their goal is to get all of Colorado to zero percent kill shelters. We want to start to throw a lot of events, bring in cannabis companies to help support this cause and throw their resources, money behind it. Peter Vogel: Yeah. Peter Vogel: … money from cannabis companies. So this is part of a national organization. TG Branfalt: Super cool, man. I really appreciate you telling me all about that. You learn something new every single day of this industry. Where can people find out more about you, more about Leafwire? Peter Vogel: Well first, we encourage everybody, obviously, to come join Leafwire. Just come join. Create a profile. You can connect with me on Leafwire. Anyone that wants to shoot me an email or connect directly, you can also just go to peter leafwire. Really a breath of fresh air in the industry, I think, especially for being new into it. Definitely try to keep me updated on this No Kill Colorado campaign. We should get him to get on with you, and he can tell you. He started it here, so he can really tell you about it. Again, I really appreciate you taking the time to come on the show. TG Branfalt: You can find more episodes of the Ganjapreneur. On Ganjapreneur. You can also download the Ganjapreneur. This episode was engineered by Trim Media House. Thanks for listening. Listen to the podcast: Read the transcript: Commercial: This episode of the Ganjapreneur podcast is made possible by friendly service providers in the Ganjapreneur business directory. Peter Vogel: Doing great. Thanks for having me on. TG Branfalt: Tell me about Leafwire and what convinced you to jump in head first. TG Branfalt: Yeah, absolutely. TG Branfalt: Making candy. TG Branfalt: Interesting. TG Branfalt: Yes. TG Branfalt: You said that your dog has achy joints. Have you noticed a significant difference? TG Branfalt: Wow. TG Branfalt: Really? Peter Vogel: All right, thank you Tim. Popular Episodes. Get daily updates. Promote Your Business. What is 'live resin? Full-spectrum CBD vs.

Peter Vogel: Connecting Cannabis Entrepreneurs and Investors

Vogel buying ganja

He jumped head-first into the cannabis industry a year ago and co-founded Leafwire, an investment platform specifically built to help investors meet cannabis companies who are fundraising. Peter is a thought leader in the cannabis entrepreneurship and fundraising space and has been published in TechCrunch, VentureBeat, Dope Magazine, and Entrepreneur. Peter is recognized as a fundraising and start-up expert has also hosted Leafwire Pitch contests in cities, nationwide including Denver, Miami, Oakland, Los Angeles and will be heading to Vancouver in early December. As CEO and Co-founder of Leafwire, Peter has created a membership base that includes leaders from most of the top funds in the cannabis industry. And now here is your host Business Coach Bruce Eckfeldt. This is Thinking Outside the But. And Peter is a serial entrepreneur has worked with many fintech and loyalty startups and has recently co-founded Leafwire and we're going to find out a little bit more about that at its investment platform specifically suited to investors in the cannabis space. And I'm looking forward to that conversation and hearing more about Peter and the Leafwire business and where they're at. So Peter welcome to the program. So why don't we start with learning a little bit more about you. This is not your first rodeo. When it comes to starting up a company. Tell us a little bit about your background how you got to be an entrepreneur or some of your experiences you've had. And then then we can get into life a little bit. So I've been in and out of about five different companies. We've had successful exits. I've had companies that have not had to run out of money as you know a lot of people have helped. We've raised millions from bases in Angel's family offices have kind of run the gamut of starting companies seeing companies succeed seeing companies fail raising money. But for me it's been primarily an online marketing advertising so cannabis is new to me about a year ago. And how did you get into cannabis like what was the precipitating set of events that got you into this industry. Oh yes. Jordan you look at you interviewed in Jordan a while back. So the CEO of that company Mary and Mariah they said and used to be CEO of a company in the loyalty space online about a decade ago that we were in a similar kind of industry. Mary I got to be friends about 10 years ago just stayed in touch and about a year and a half ago we had lunch and he told me he had jumped into cannabis and what he was doing a symbol of fire and a group of investors that came up with this idea of four leaf wire and they needed someone to run it. So he wants me to quit my my job and jump right in the canvas and just start a company from scratch. Was there any kind of family or social impact in terms of who would want to hang out with you or who wanted to or who didn't want to hang out with you. You know it's been it became recreational legal back in So I mean it's literally been six years at this point that people have kind of been getting used to it and it's kind of each year it's kind of a little less of a big deal that people don't care. So me jumping in in two thousand the very end. Lacey right in the beginning of you know the the entire state was kind of already. I mean I knew lots of people that had jobs and cannabis there were lots of people who knew how much money there was. I knew investors so it wasn't really that big of a jump. So and I think that the pattern or the trend that I've seen as you know folks that are in geographies and states that have had you know various forms of legalization for some time it's a much easier jump. I've spoken with folks that are in less kind of cannabis progressive states and it's it can be more of an impact on them personally when they make an eyeball sometimes they know it upfront sometimes they're surprised. But it is it is always a factor and I think it's a it's it's a nature of the industry as where we are sort of culturally and socially about about this about this industry and this particular plant product. So what what. I mean I guess getting recruited into this what was interesting for you. Like what were the things. What were the boxes that got tech for you in terms of you know this is something you wanted to get involved in. Why was it attractive. I've been involved in fundraising efforts many times. So I understood that it's hard it takes a while. And once they start learning more about cannabis I learned that one obviously there's a little less money available right which makes sense because of the social stigma because the laws because of lots of reasons. So the pool of money is a little smaller that's available to cannabis entrepreneurs. And that's merely merely because for a lot of. People it's their first time starting a company. They haven't done it. They don't have a network. No they haven't. They don't have 20 investors waiting in a lot of times in tech especially nowadays. I mean the whole tech startup industry I mean it's been around since the 90s. For some people they've been in 30 40 years. It's a long timeframe. You talk to people in tech a lot. They're starting a company you know like oh it's their fourth company. You know they're going to go back to X Y and Z investors. Yes the times already yes. In canvas. Everything's new. So typically a lot of these people are younger for some entrepreneurs so you have this this gap between you know one little less money and then this group of entrepreneurs who don't have the infrastructure or networks set up or ready but a lot of other people do. So there's this big gap. It's hard to raise money. It's hard to connect with people. Like how do you find the people. So that really intrigued me. And then it was a combination of the the team of people. Who is on the board a new frontier data. He was on the board of Abu. We just had a big big outcome. So he's on the board of multiple different companies an investor and many more. In addition to the the law firm of the Center universe. Brian was sending Kristen Soderberg who helped write the laws in Colorado back in One of the first most credible experienced reputable law firms and cannabis. They were some of the first investors along with Alan and Mary. So I knew that I was coming in and joining a team of people who were actually old school you know respected cannabis professionals investors business people. So it wasn't just hey let's just leave this idea let's just start it. It was Hey here's a group of four or five people that have been in cannabis for 10 years invested a lot of money and they actually know what they're doing and they want to bring you in to do this. You know making sure that it's not only a great idea but you've got the right the right people in the right kind of network and stuff behind it. So let's talk a little bit more about leaf wire and and what specifically is the goal like what what are you focused on creating in terms of helping with the investment matchmaking process. Like what role do you want to play and how are you looking at it from a model point of view. We started off with the vision of just being kind of like an Angel List type platform for cannabis and for people that don't know that Angel List does a Web site from the tech industry that basically creates a platform where you're accredited investors can meet startup companies that are raising money and that's very much focused in the tech space. So we wanted to create that same kind of platform where accredited investors could come on they could look at deals they could reach out to people that are fundraising and they could all connect. We've kind of realized over the last couple months that we're also reserving is kind of like a LinkedIn of cannabis as well as reality because everyone's not fundraising all the time. A lot of people come on the platform just like leaves and we read news feed people post news to load their company. People ask for help people post jobs. So it's really the whole business of cannabis. So whatever business needs you have it's all about connecting with people finding partners finding employees vets announcing their newest products and connecting with investors. So the initial concept is really very focused and just investing part. And we realize that hey there's a whole entire business there's a whole industry of people that need to connect and meet each other and fulfill multiple business needs. So it's turning more and more into kind of this platform that's serving all these different business needs for people. But because it's in the cannabis space they don't want to touch like this idea of becoming like the linked end of the cannabis space you know to what extent do you find that platforms like LinkedIn are not serving the community either well or as well because of the dynamics of cannabis. So these kind of operators that come out like I think of like Yelp and I think what weed apps you know where it's like yelp basically said look you can't do anything with cannabis on our platform. It was like well OK I just got to start. Especially Yelp for cannabis. And it creates a situation where these kind of vacuums that end up getting created or companies can come in and fail. Do you see that as part of the dynamic that you're finding with far. It's interesting you asked that question because the whole reason I got brought in is the group of investors that I was working with had invested in simplify and simplify as a company that does compliance for cannabis companies. And there's plenty of other companies outside of cannabis to do the same sort of thing but nothing for cannabis. So they created that solution for a gap in the industry. Now several same investors also invested in work w York which does H R and payroll specifically advocates. And then you have companies like you know MJ Freeway which does pure systems and tracking and stuff like that that you know other places do but not in cannabis. One of the big opportunities in cannabis is to look at what are the services that are being provided to the industry that are available in every other industry but not cannabis. And one of the ones they found is fundraising finding some platform some way to help people connect meet and raise money. So that really was the impetus to what caused leaf y to be formed is looking at what are the gaps in the industry that need to be filled. And I think I'm seeing a lot of that kind of dynamic now. What do you see as being the the shift in plate tectonics here when things go federally legal. I mean what's what's your stance on how some of these businesses in general but you know you're specifically how does the world change how does the map change for you once federal legalization assuming that it comes in some foreseeable future say it in the next five years. What do you see happening or what's the what's the strategy for you. So what I think the the immediate effect would be a massive amount of people coming into the industry. So one you're going to have a lot of money and a lot of states. People already see dollar signs right. So once you're state what's the government loan no longer makes the legal year a bunch of these huge institutional investors looking for opportunities there is they're pouring money into different companies. I think there's gonna be a ton of consolidations that are buying up a lot of little ones. A lot of groups will start forming they'll go buy up four or five six companies and try to go public and some big private equity firm will bankroll the whole thing. So I think you'll see a lot of money pouring in and you're going to see a lot of you know angel investors all of a sudden individuals are going to say you know my for K is all in oil and gas and energy stocks like maybe I should look at cannabis now it's actually legal. Yeah I think you're gonna have a ton of people who all of a sudden are very interested and also you know the other side you're going to have people who have been in states where it's illegal that suddenly see opportunity you're going to have hundreds of new companies in every state start popping up so you're going to have lots lots more companies to start forming because suddenly they're allowed to do it in their state and they want to. They want to you know jump on the wave the initial the first year effect is going to be a huge amount of money pouring in huge amounts of investment consolidation and a huge amount of new companies. So I think for us there'll be a big boom. And obviously you know leaf why I would love for a big company to come acquire us like you would like. So I think that seems to be our things are kind of playing out out the question as always when I figure if I don't really go in six months that's very different than if we do it in five years so you know part of what makes it interesting industry right now. Me being an investor of the different types of investors would help us understand why this is a little. This isn't like just putting money into a tech startup and then what is it what are the considerations that you really need to have. So I mean obviously obviously you're familiar with I'm sure most of our listeners are you know the plane touching company is a non plane touching the last numbers I heard and these were probably a little old. States each state by state. Maybe maybe a little more. Yeah I think that you're you're within six to twelve months of the licenses. Thirty five forty thousand maybe something like that. Yeah I think that's what I heard. So that's plant touching companies. So those are companies that can either grow mu transport process or sell. So companies that actually take the plant that do something with it or sell it at most people accept it. No I hear it normally is there's about three to four times as many ancillary companies. Yeah I would be curious to hear if you heard doing different but that seems about right. I would say cannabis based company that is not plant touching you know until our products and services around it kind of depends on how far you got on the product chain. But you know it's significant. And you think about it's everything. Think about how many service riders one company has whether it's legal accounting tech development media you know cleaning security lighting. Each one company needs to support it. So if you you know let's just use the number forty thousand forty thousand licenses and there's four times as many as one hundred and sixty thousand ancillary companies. And when you're investing in those companies you don't necessarily have to worry about state by state laws. You don't have to get your attorney doesn't spend as much time figuring out if you're investing how it's legal etc. I think one of the I found that especially the newer investors it's easier to jump into cannabis and invest in a non plant touching company and there's so many of them to it and they're also for a lot of people. These are very intuitive logical like you know everyone else obviously has experiences working outside of cannabis whether you're in advertising banking law you know logistics. So it's sometimes easy to find a company that makes sense to you were you. You might work in a technology company that creates widgets x y z and you you learn about a company that's creating some sort of technology for cannabis that's you know in the same world you're in somewhat. Sure that sounds great. Right yeah. And I was like why does it take. Take what you know really really well. So if you're a staffing company or you're a marketing consultant or you know how to do product development you know just just pivot that into the kind of space and find an opportunity to leverage those skills because yeah. I mean it's gonna give you a grounding that's gonna give you. And honestly the industry needs all these experts. I mean it's you know quite honestly I don't think we need anymore growers and dispensaries right now. We've got a lot of what we need are all the products and services around it that support those businesses so I can make sense in terms of what you've seen. This is mostly equity equity positions are people doing debt is our blended investments here. What do you see as driving the investment side for this industry right now. Oftentimes it's a convertible note in the beginning whereas someone will invest and there'll be a devaluation is not set but oftentimes there's a cap that's not going to go above x. And if you you know invest early you get a 20 percent discount to whatever the valuation ends up being. That's pretty common. I would say equity just straight equity investments are pretty common. I hear occasionally about there's a lot of companies offering debt coming in and they typically want you know it's like a hard asset loan they want either some sort of real estate some sort of collateral something backing it up. They don't have real estate they don't have you know a patent they don't have anything that has that value. So I think it's more and more common. You see some growers or dispensaries will do some of those that deals because they actually have a facility they have a they grow they have a dispensary or they already have revenue or they have a license or they they have something that can be can be used as collateral. So you see that a little more often I think for the plant touching companies but the non play and touching. Equity is much more common. So your goal is to be kind of a matchmaker a conduit between investors and entrepreneurs and company founders who are looking to get capital into their business. What have you guys how have you actually done that. Just purely online I know you've got online stuff. Are you doing live events or are you doing or consultative more consultative things like what has worked for you in terms of actually fulfilling on that purpose. I mean obviously we have the online platform that's mostly like a self serve platform so we people go on and use it how they want and connect with each other and we hear anecdotally people tell us they met people they raised money X Y Z we're actually going to put together kind of like a testimonial type page to show some of that we're working on that right now. Other than that we have actually done events and I think events are really important in cannabis. I think there has been in cannabis you know there's been good and bad actors right. There's been some people that kind of come and go pretty fast and are just in awe for a quick buck and they commit it out and so not everyone trusts you immediately when you're when you're joining the industry. You kind of have to prove yourself a bit because there has been a lot of years of people that have been in and out pretty fast these events I think are super vital to create those relationships to show consistency to really show people that you are. We did one in Vancouver. We've done Miami. We've done San Francisco. We did two in L. This year we already have planned New York and may Boston shortly thereafter. I think we're going back to San Francisco for another one as well. So we will have three probably coming up the next three or four months that we're still kind of finalizing the dates and so yeah. So we've found that we can do about six companies and we'll do what we do. This is after you know a little bit of trial and error. We do three minute pitches and then three minute Q and A from the judges and we've got almost all these events. So we have five six judges. Crowds are typically about to people so there tend to be pretty well attended ends up being standing room only in most of them. But almost every single one we get. Managing directors of some of the biggest investment funds we've had Emily taxi from Poseidon find we've had to hear a remote teller from a hyper M tech. We've had the CEO work. We had a Brian was sent a founder of essentially cedar bird Matthew Nordegren from our Acadian fund and we have Evan Edelman one of the founders of Costa Baradei capital. So we've had a lot of the biggest names in cannabis these events and it's a great way to kind of for us to get to know them but also to let all the companies ringing also get to know all these CEOs and investment fund managers and just kind of bring the industry together. I think it's been a really good way for us to show that leaf wire kind of believes in the industry and we were helping the industry and we don't charge the companies to be in it. You know we don't charge people we're you know we're not we're not trying to make money from it we're just trying to bring the community together yeah kind of that network effect be the be the people that make the network sound smart. What is the what is a model for you in terms of creating a successful business. So we are similar to kind of a LinkedIn type model where it's a freemium model meaning it's free for everyone to join and there's lots of things everyone can do for free. And then there's premium type features that people pay for. So for example where we're adding a job board where people can post jobs now we're asking a kind of a we're calling it we're calling it a marketplace but it's going to be kind of like a yellow page type listings where people can promote their companies and we're doing that because we we've literally was every day I have someone e-mailing me personally asking if I can recommend a lawyer in California who understands cannabis law you know like an accountant who knows how to deal with or a bank or payment processing company that's. Comfortable canvas or hip. So when we get we get question this all the time and what we have right now is it's a news feed so people can promote their company but everything disappears slowly right to the courthouse. They go What. So the whole idea of a marketplace is having a static listing where companies can pay a monthly fee to promote their company. We're going to have a 50 different categories from technology like point of sale systems loyalty programs to to lawyers to account. We're going to have a couple other monthly fees that are similar to LinkedIn where you think of Linked In individuals pay a monthly subscription in order to see you know who's looking at their profile in order to send messages to people that aren't connected to them in order to use the you know the most thorough search functionality things like that. So it's like the premium levels of service. So we have four or five different revenue streams. Another one to actually get meshes is just advertising up on our platform or email. And you know it's inching to work right now. We just passed members. We have cannabis professionals regulations. Thank you. We're excited. It's been faster growth than we actually expected. And we'll be at by April. And so these are not consumers these are all industry professionals all working for Kendra's businesses and investors. I mean you're looking at Marijuana Business Daily headlands which MJ biz on you're looking at someone like you know ganja producer does a newsletter cannabis business executive executive Cannabis Business Times. I mean once you get past a couple of those. I mean there's really not people out there that have scale and we're going to be at shortly so we're you know very shortly we're going to be in the top three or four biggest platforms to reach canvas business professionals. So advertising quickly became something much bigger than we really thought of in the beginning as we as we learned that there's it's hard for companies to reach other cannabis companies you know based on restrictions because of Google Facebook YouTube etc. Now you know so it's just not that many places to do it. So we just kind of unintentionally are becoming a big business media platform because there's not much else other. I think if they get into the business but the certain model and then they get started get some feedback they see traction and in different areas and they pivot and they address so I think that's not surprising. If people want to find out more about you about live fire what's the best way to get that information. You know it's right now it's everything is completely free just join create an account you connect with thousands of other cannabis professionals so I highly encourage everyone to just come on and join and join our community. I mean we're really just trying to support the whole community and the whole industry and the more people the more effective it is. Come join us. And anyone that wants to reach out to me specifically my email is Peter Leafwire. I'll make sure that the link and the email and stuff is in the show notes so people can get easy access to that. Again Peter this has been a pleasure. Thanks for taking the time. I love the platform idea and I love the fact that you're bringing this community together. I think it's much needed and I've learned a lot. I appreciate it. Download the tools and worksheets and access other great content. Visit the Web site at thinkingoutsidethebud. And don't forget to sign up for the free newsletter at thinkingoutsidethebud. Become a guest. Become a sponsor. June 4, First Name. Last Name. Email Address. Sign Up.

Vogel buying ganja