San Cristobal buying coke

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San Cristobal buying coke

San Cristobal de las Casas is a picturesque mountain town in the state of Chiapas, Mexico. Heavily influenced by Spanish colonization and the Mayan culture, the town is home to one of the largest indigenous populations in Mexico. But San Cristobal de las Casas also holds a ghastly world record regarding soda consumption, especially coke. According to the United States Department of Agriculture, regular cola contains about 89 percent water. In addition to its proximity to the United States, the country was then known for its extensive availability and the quality of its fresh water. By , there were already eight Coca-Cola bottlers spread around the country. It soon became cheaper to buy coke in the country. In , the company was estimated to use over one million liters of water a day. Potable water has become increasingly scarce and expensive in the area yet known for its constant downpours and abundant springs. During the dry season, all the rain that replenishes the aquifer is much less than it used to be, mainly due to global warming. But the water shortages faced by the town are largely due to the overexploitation of the spring by the multinational. As a consequence, the residents regularly have to ration their water use. Some collect rainwater in cisterns and store it in plastic bags. One of the indigenous communities inhabiting the Mexican town has to walk two hours to get clean drinking water. Although some households have running water a few times a week, many residents are forced to buy extra water from private tanker trucks or drink the more readily available beverage: Coca-Cola. Many inhabitants have no choice but to turn to soft drinks for essential hydration. According to a study conducted by Cimsur, the sugary drink consumption rate in Chiapas is more than five times higher than the national rate of liters per person per year. Even very young children are accustomed to drinking carbonated beverages. According to a study conducted in an indigenous community, three percent of babies under six months and 15 percent of children aged one or two regularly drink soft drinks. Unsurprisingly, the effect on public health has been devastating. By drinking soda, children ingest between and percent more than the maximum amount of daily intake of sugars recommended by world organizations. In addition, the consumption of high amounts of sugar is associated with health issues such as diabetes, hypertension, heart disease, dyslipidemia, pancreatitis, obesity, and liver dysfunction. In Chiapas, diabetes is the second-leading cause of death after heart disease. Since bottles of Coca-Cola arrived in the Mexican town, soda has been deeply intertwined with the local culture. Some residents believe that carbonated soda has the power to heal the sick. It helps purify the soul. It is also used for religious rites: in St. John the Baptist church, Coca-Cola bottles are used for decoration and even to perform religious ceremonies. The omnipotence and omnipresence of the iconic red label brand have created a town revolving around the soft beverage drink. The company employs about four hundred people and contributes around two hundred million dollars to the state economy, making it one of the main economic forces in the region. Therefore, some residents are torn between working for the company to make a living and denouncing the horrendous practices of the multinational. The company used to produce giant billboards depicting indigenous models and religious references with slogans written in local languages. So is diabetes Mexico Daily News With average daily consumption of 2. August 22, Adam Jones Flick Unsurprisingly, the effect on public health has been devastating. Like Loading…. Previous Post. Next Post. Leave a comment Cancel reply. Loading Comments Email Required Name Required Website. Comment Reblog Subscribe Subscribed. Sign me up. Already have a WordPress. Log in now.

In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes.

San Cristobal buying coke

The cobblestone sidewalks are wide enough for 1. All the streets are one way, most of the time, and have cars parked along one side. The doors from the street enter into grand haciendas with blooming courtyards, many of which are now mazes of small apartments. The buildings are painted many different colors, and the tiled rooftops cascade in every direction, reminiscent of so many other towns — wherever the Spanish have conquered. If you have had coffee or chocolate from Mexico, odds are it came from Chiapas. They grow it too well actually. In the 60s and 70s, wealthy international and Mexican companies were allowed to purchase entire farming areas that had been farmed by indigenous communities for centuries up until then. Upwards of 50, people were forced out of their homes and into the jungle where they began organizing various resistance and community support groups. Out of these came the infamous Zapatistas. The leader of the movement stood in camo and a black ski mask as Zapatistas ransacked the government buildings and gave a lot of speeches. There were a few battles with the Mexican army before the local bishop of the Catholic Church stepped in to mediate a truce. These EZLN-controlled areas have their own health care centers. Stats from showed that indigenous communities under Zapatista control were provided substantially better medical care than those living in Mexican government-controlled regions. So yes, Mexico has a big problem with racism, just like their neighbor to the north. Many of the EZLN leaders are women and the whole movement is very feminist. I agree. Many of the people around town still dress in their traditional Mayan dress, and many of the western dressed people are still rooted in the culture as well. With staples like corn, squash, fruits, amaranth, chia, beans, coffee, and cacao, the Mayans traditionally ate a diet that was high in plant protein and low in sugar. The Spanish introduced sugar cane into the Americas and through this action they would unknowingly kill more people than through any of their brutal war tactics. Today people in Chiapas consume more Coca-Cola than any other people on the planet; a whopping average of two liters per day per person. Since people were initially resistant to the sugary beverages, Coke created ad campaigns in the Mayan languages, showing traditionally-dressed people consuming the drink. Soon after a story was told of a father who cured his ill child with Coca-Cola. Somehow the Mayan priests, who practiced a kind of Catholicism blended with their own beliefs, started using the beverage in religious ceremonies. With a bottle of water more expensive and harder to get than a bottle of Coke, many people drink no water, only Coke. From my observation, the poorer the people, the more Coke they drink. Many times the locals have protested the Coca-Cola plant. Children already addicted to Coca-Cola watch as their parents waste away from diabetes, now the second-leading cause of death in the state of Chiapas. Besides diabetes, the Coke problem causes people to have terrible dental problems, and many Zapatistas have gold fillings from decades of sugary abuse. Nice people, bad teeth. I believe history will view Coca-Cola no differently than the cigarette companies, it certainly is causing a similar suffering in the world. If I could make a single impression upon anyone here it is this: no coke, never. Put it back on the self and leave it there to rot. Zapatistas on Wikipedia. NYT article on the Coca-Cola problem. San Cristobal de las Casas — Zapatistas, water, and Coca-cola.

San Cristobal buying coke