Rijeka buying powder

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Rijeka buying powder

Chocolate and Rijeka? Knowing that entrepreneurs from Rijeka had widespread trade connections throughout the world for a long time which they used to buy cacao, among other things, chocolate must have come to Rijeka quite early. Rijeka Cacao and Chocolate Factory was the first plant for the industrial production of the kind in Croatia. The plant was situated in a great, three-storey building raised along the former Via Serpentina i. This factory was delivering chocolate tables, chocolate bonbons, cacao powder, tartlets, chocolate slices and similar sweets to the merchant shelves. To make their products more recognizable to their clients, factory marketing experts designed two manufacturing brands — Slon Elephant and Jadran. So chocolates arrived to stores under the name Rijeka Chocolate — Slon. An illustration with an elephant or sometimes an elephant with three baby-elephants was printed on the packaging, suggesting to the customers that they have before them a product of special and exotic origin. Cacao used in the production was coming to Rijeka from far away parts of the world in which the cocoa plant grew and in Rijeka it was mixed with sugar and milk. Due to significant marketing skills, it is not surprising that the factory management invested a lot in advertising. Colour posters were ordered, often painted with suggestive scenes: women and children enjoying chocolate bites. It is not hard to figure out why women and children — it is because of the stereotype of the time that sweets were not a suitable snack for real men. Promotional postcards with imaginative and somehow again exotic motives were ordered. By changing owners, the factory eventually also changed its name. From to the end of its operation in it bore the name of Gerbeaud Chocolate Factory. You can change these settings at any time. However, this may result in some functions no longer being available. Consult the help function of your browser for information on deleting cookies. Tourist Board. Korzo 14, Rijeka HR. Sign up for our newsletter and get the latest news. Thank You! The message has been sent. There was an error trying to send your message. Please try again later. Useful information. We respect your privacy We use cookies to enable our website to funcion properly and in order to continously improve our services. In case you wish to disable the use of cookies, some parts of this website may become inaccesible. More details in the Terms of use. Accept cookies. Cookie Box Settings. Personal settings Decide which cookies you want to accept You can change these settings at any time. Open toolbar Accessibility Tools.

The sweetest Rijeka’s factory

Rijeka buying powder

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Rijeka buying powder