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Pornhub Insights is research and analysis directly from the Pornhub team. We've compiled data from billions of hits, all to explore the intricacies of online porn viewership. Pornhub.com is the world's biggest porn site. Follow Insights for stats, events, and Pornhub related announcements.
Welcome to Pornhub’s 8th Year in Review, where we bring you 2021’s hottest trends, terms, searches and a recap of everything that happened during the year. Here you will find plenty of colorful infographics filled with data compiled by Pornhub’s intrepid statisticians. As always, we provide a little commentary to touch on the main trends and breakdown the details to see how the year that was 2021 affected the porn viewership of people around the world.
Every year, the Insights team and Pornhub’s statisticians sift through data from billions of visits to see what content defined the year. Those that follow this blog know that Pornhub’s top searches are often influenced by pop culture and other worldwide events. Many of these terms define 2021 not just on Pornhub but in mainstream media as well.
In 2018 our list included ‘Fortnite’ and ‘Bowsette’, while 2019 was led by ‘amateur’ porn and ‘aliens’ and 2020 was ‘quarantine’. For 2021, our top defining term is ‘hentai’.
In Japanese culture, hentai can refer to any sort of sexual fetish. But around the world it most often describes the pornographic form of anime, a style of Japanese film and television animation. Hundreds of thousands of hentai videos can be found on Pornhub, including professional productions, homemade animations made by fans and 3D generated scenes.
Hentai became the most popular search term in the world after it moved to the top spot in the United States, Pornhub’s biggest audience. Hentai was a top ten search in almost every country in 2021.
Dr. Laurie Betito , clinical psychologist, sex therapist and director of the Pornhub Sexual Wellness Center , notes that “Cartoons are more fantastical than regular porn. They may offer more visual stimulation in terms of movements, angles, colors, and facial expressions. Because it’s not real, it can go further, with less constraints that reality offers. Hentai porn also tends to have more of a storyline and people seem to be more and more drawn to context.”
The second search that we feel defines 2021 is ‘Romance’. The popularity of searches containing ‘romance’ and ‘romantic’ more than doubled, alongside a 139% increase in ‘passionate’ searches. Among Pornhub’s gay male visitors, searches for ‘bromance’ grew 288% in the last year.
Dr. Laurie tells us that “Human connection has become far more important this past pandemic year. Many people have experienced loneliness and isolation and may be craving love, intimacy and romance. So the next best thing to a partner it seems, are the fantasies of romance.”
Sex educator and writer Dainis Graveris commented that “More and more people are looking for genuine interactions between performers and more realistic depictions of sex. ‘Romantic’ or ‘passionate’ porn somehow feels and looks more authentic. And many people see this porn genre as an inspiration for their sexual actions and preferences because the narratives speak to them. Viewers can use these romantic scenes to not only attain sexual satisfaction but also explore their sexual identity. The content aims to break the fictional standards of porn.”
It seems like after a bleak 2020 of lock-down, people were ready to throw social distancing to the wind and get in on some three way (or four or five) action! ‘Threesome’ grew by 40% worldwide and became the 6th most popular search in the United States and 4th among women. Searches for ‘group’, ‘ffm’, ‘mmf’ and ‘orgy’ all grew by more than 70%.
For some of you out there, third parties make for a real party in the bedroom…but especially after a year of being locked in the house, people are craving novelty. Niki Davis-Fainbloom suggests, “there may be more searches for threesomes this year because so many couples have been isolated with just their partner. When couples spend so much time together, it makes sense that they may begin to think about how to increase excitement in the relationship.”
Clinical Sexologist Dr. Stacy Friedman looks to a longer term effect. “Women and couples are finding more of an interest in group sex, such as threesomes, as ways to spice up their relationships. Getting an idea of how things look or work with multiple people can be helpful to bring about conversations in their relationships as to what they like or don’t like if they ever have an opportunity to have group sex.”
She also feels that “It allows those that don’t want to open up their relationships, a chance to fantasize with each other and enjoy or explore the idea of group sex. Women are becoming more confident in asking for what they want so the idea of exploring this type of activity can be exciting!”
In 2021 we saw a 56% rise in ‘fitness’ related searches. As the world was under lockdown, many celebrities and social media influencers began sharing their favorite at-home fitness routines and this may have driven an increase in fitness searches on Pornhub. Porn involving activities like ‘yoga’, ‘running’, ‘exercise’ and ‘gym’ all saw search gains throughout the year.
Our 5th term defining 2021 is ‘swapping’. Once again viewers tossed social distancing to the side and searched for ‘swap’ and ‘swapping’ 170% more than the previous year. ‘Swinger’ and ‘Swinging’ both trended in the spring and summer, resulting in a +127% increase in popularity. Somewhat related terms like ‘Cuckold’ increased +168% in 2021, as well as 93% growth in ‘cheating’ searches.
In number six we have ‘challenge’. It seems like every week there’s a new challenge going around social media. Whether you think they’re fun or stupid, there’s no denying that millions of people are up to a challenge. Porn is no different, with dozens of challenges being popular in 2021 including ‘no nut November’, ‘try not to cum’, ‘jerk off challenge’ and ‘buss it’. ‘Challenge’ searches grew 255% in 2021, and more than 500 different terms are routinely searched alongside ‘challenge’.
Number seven on our list is ‘transgender’. As society has become more inclusive of diverse gender identities, searches for ‘trans’ and ‘transgender’ content have increased on Pornhub. In 2021 ‘trans’ searches grew another 141% and views of the transgender category grew by 23%, making it the 10th most watch category by male visitors. Today, some of Pornhub’s most popular Verified Models are transgender.
According to Dr. Laurie, trans is trending for many different reasons: “Increasingly, marginalized sexuality (outside the vanilla world) is coming out of the shadows. We are talking about sex more, we are more free to explore our sexual fantasies with less judgment attached. Our sexual curiosity is coming out of the closet. Bicuriousity is far more acceptable these days, and even “trendy” among the younger generations. When it comes to Trans individuals, we are now seeing more and more people who are portrayed in mainstream media, thus making trans porn more intriguing, more available and more accepted.”
The 8th term that defined 2021 is ‘goth’ which grew by +283% over the last year. That follows a similar trend in pop culture with goth style and culture making a comeback with the Y and Z generations.
At number nine on our list is ‘roommate’. Perhaps due to long periods of quarantine, people have been fantasizing about the people they were closest to, which may have caused the 136% increase in roommate related searches, including ‘lesbian roomate’, ‘gay roomate’, ‘straight roomate’ and ‘horny roomate’.
And finally, one more search stood out to our team as a trend in 2021. Our statisticians found that the popularity of searches containing ‘how to’ increased by 244% and there are now more than 200,000 videos on Pornhub that are tagged or titled as ‘how to’ videos. Some of the most popular searches include ‘how to squirt’, ‘..eat pussy’, ‘..suck dick’, ‘..put on a condom’, ‘..last longer’, ‘..finger myself’, ‘..shave balls’, ‘..make a dildo’ and of course ‘..find a g spot’ and ‘how to make her cum’.
Sex coach and doctor of human sexuality, Dr. Stacy Friedman tells us “The increase in searches of ‘how to’, shows that people are finally feeling more comfortable looking at how to improve their sex lives. Since the discussion of sex has been taboo for so long, relationships have suffered because there aren’t that many places to learn about sex. Since we have had the pandemic, I believe that couples are realizing they need more help in the bedroom so there is more research out there that they can find information from. People want to know how to enjoy their sexuality more.”
Trendy terms aside, Pornhub’s #1 worldwide search in 2021 was ‘hentai’, which moved up +1 spot to replace 2020’s favorite ‘Japanese’. ‘Lesbian’ and ‘MILF’ retained their 3rd and 4th positions, while ‘pinay’ (a Filipino woman) moved up +13 spots to complete our top five. Other gainers included ‘creampie’ (+5), ‘cosplay’ (+9), ‘pov’ (+8) and ‘squirt’ (+9).
‘Teacher’ grew by +14 and made our Top 20 because a math teacher in Taiwan uploaded his calculus tutorials on Pornhub and his story quickly went viral. He now has 7700 subscribers on Pornhub, and his calculus videos have been watched more than 2 million times. In 2021, searches for ‘ebony’ moved down -2 positions, while ‘black’ searches increased by +19 to make our top searches list worldwide.
For the 3rd straight year, Lana Rhoades was Pornhub’s most searched pornstar, followed by Abella Danger who retained her #2 position. Eva Elfie moved up +2 spots ahead of Riley Reid and Mia Malkova. Jordi El Nino Polla was the most searched male pornstar with a rank increase of +3, while Alex Adams (+19), Violet Myers (+102), Lexi Luna (+26) all had significant growth in 2021.
Below you can find the most viewed Verified Amateur Models of 2021. Videos uploaded by the Pornhub Community’s top 5 models ‘yinyleon’, ‘Porn Force’, ‘LuxuryGirl’, ‘TheStartofUs’ and ‘Crystal Lust’ had more than 1 billion combined views.
2021 saw ‘hentai’ overtake ‘lesbian’ as the most searched for term in the United States. ‘Milf’, ‘ebony’, ‘asian’ and ‘latina’ retained their 3rd, 4th and 5th positions, while threesome increase by +2 to become the 7th most searched term among American visitors. Other big gainers include ‘black’ (+5), ‘gangbang’ (+17), ‘pov’ (+7), ‘gloryhole’ (+27), ‘Fortnite’ (+12), ‘squirt’ (+17) and ‘trans’ (+134).
The big increase in ‘gloryhole’ searches may be a result of some government authorities (like Canada’s CDC) recommending that a hole in a wall or other barrier could help avoid Covid transmission during sexual encounters.
If you’ve followed our Insights blog, you already know that porn preferences differ from one country to the next. But did you know that people’s tastes can differ just as much from region to region within a country? By looking at the top relative searches, we can see what terms are proportionally more likely to be searched in those regions when compared to all other parts of a country.
The United States is a great example of these regional differences, as illustrated in the following map. Our statisticians found that visitors from Alaska were more likely to search for ‘morning sex’, while those in Virgina like a bit of ‘dirty talk’. Visitors from North Dakota are more likely to search for a ‘quickie’, which may be why their state has one of the shortest visit durations. Arkansas has one of the highest divorce rates in the United States, and ‘divorce’ is their most common relative search.
Colorado is more into ‘huge boobs’ while their neighbors in Oklahoma prefer ‘natural tits’. America’s wang (aka Florida) likes ‘bbc’ (big black cock), while up the coast in North Carolina they are more likely to search for ‘penis pump’. Kansas likes to search for ‘pantyhose’, South Dakota likes ‘sex doll’ and visitors from Utah are more likely to search for ‘Mormon’ porn.
Once again, the United States continues to be the country with the highest daily traffic to Pornhub, followed by the United Kingdom (+1), which moved ahead of Japan. France (+1), Italy (+2) and Mexico (+4) all had traffic increases which pushed them ahead of Canada (-3), Germany (-2) and the Philippines (-1). Chile (+5) and Colombia (+8) were new to our Top 20 Countries list in 2021.
Collectively the Top 20 countries represent 79% of Pornhub’s daily traffic, so we will be looking more closely at them through this Year in Review.
To learn even more about the porn preferences of each country, you can skip to the Top 20 Countries in Depth section at the end of the Year in Review.
2021 saw Pornhub’s average visit duration decrease by nearly half a minute to 9 minutes 55 seconds. That doesn’t necessarily mean that everyone got 29 seconds more efficient at masturbating in 2021, as time on site can reflect many factors including the speed internet in some regions. Our usage trends show it’s more likely that visitors are finding what they want much faster thanks to our handy search algorithm and well-curated category tags.
This year, the Philippines tops the list of the longest lasting countries at 11 minutes 31 seconds. Japan is the only Top 20 country with an increase in viewing time (+12 sec) making it the second longest lasting country at 10 minutes 3 seconds.
Female visitors came and went 14 seconds faster than men and visitors 18-24 were -61 seconds faster than older age groups, while those over 65 took on average an additional +96 seconds.
This leads Dr. Bentito to affirm: “Porn, erotica, sex is clearly not just for the young! Increasingly, Baby Boomers are showing an interest in remaining sexual. As we age, however, we sometimes need more stimulation to get us there, which is why we may be seeing a trend for longer visits. Sex within the aging population is being talked about more, written about more and shown more (see my book “The Sex Bible for People Over 50″). Visiting porn sites is just another example of the increasing openness to sexuality.”
The average visit duration of the United States decreased by -23 seconds in 2021 to 9 minutes 44 seconds. California saw the biggest drop drop of -36 seconds, becoming the second fastest state after Colorado, which dropped -29 seconds to only a quick 8 minute 51 second average visit time. Wyoming was the longest lasting state at 11 minutes 3 seconds.
Worldwide, and indeed in most countries we have studied, Sunday is the most popular day to visit Pornhub, while Friday tends to have the lowest traffic. A lot of that has to do with the hours people prefer to watch porn. Peak viewing times are typically from 10pm to 1am, but on weekends (as people tend to stay up later and sleep in longer), the view time shifts into the morning hours.
When reviewing our data, Sex Sociologist and Columbia professor Jessie Ford had the following to say:
“People often think about sex and porn as a biologically driven realm of life, but I argue that it’s much more like other aspects of social life than people might think. People are spending the most time on Pornhub after work, at the end of the day, late at night and sometimes in the siesta hour right after lunch. People are watching less on Friday, Saturday, Sunday because they are probably out doing other things. So I like to think of porn as being very much connected to other aspects and other rhythms in our social life.”
While search terms can be more easily influenced by current trends and differing international terminologies, Pornhub’s 100+ video categories are the same throughout the world. So, when compared internationally or on a local level, categories can give a solid indication of the types or genres of porn that people are most interested in viewing.
For the second year, ‘Japanese’ remained Pornhub’s most viewed category, followed by ‘Lesbian’, ‘Ebony’, ‘Hentai’, ‘MILF’ and ‘Anal’ all held onto their top 6 spots. ‘Threesome’ gained +3 to become the 10th most searched term worldwide, while ‘Female Orgasm’ (+14), ‘Outdoor’ (+7), ‘Bisexual
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