Outdoor Voices
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Outdoor Voices
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From Wikipedia, the free encyclopedia
Outdoor Voices (sometimes just O.V. ) is an American clothing company, focused on the design and sale of athletic apparel. The company was founded in 2013 by Tyler Haney in New York City , and is now headquartered in Austin . [1] The company's products are sold online and at its stores. [2] On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO. [3]
The company's founder, Tyler Haney, was motivated to found Outdoor Voices due to a love of sports and athletics. [4] She founded Outdoor Voices in 2013. [5] In early 2014, J. Crew selected the Outdoor Voices line for its stores’ "Brands We Love" sections after the line was featured in a London boutique, Garbstore. [1] The company's first store opened in Austin in October 2014. Its first pop-up shop opened in Manhattan in 2015. [6] The company was known initially for their "kits," which included a collection of tops and bottoms that could be mixed and matched for a bundled price.
Over time, Outdoor Voices raised over $9.5 million from investors like General Catalyst Partners . [7]
In 2015, Outdoor Voices received $7.5 million in investments to start their active apparel line. [4]
In 2016, Haney decided to move the company to Austin, Texas to focus on building a new and a bigger headquarters for the company and hired more employees including some of Haney's friends from high school. [4]
Mickey Drexler , the former CEO of Gap Inc. and J. Crew Group, Inc., became the company's chairman of the board in the summer of 2017. [8]
As of March 2018, the company had raised roughly $57 million in funding. [9] Lead investors include GV , General Catalyst Partners, and Forerunner Ventures. [9]
On April 24, 2018, Outdoor Voices launched a running collection with Hoka One One . They also released a corresponding app called O.V. Trail Shop. The app features the nearest Trail Shops where the new running collection can be found. [10]
In 2018, Outdoor Voices launched their first swimwear collection called “H2Ov”. [11]
In February 2020, in an effort to restructure the company, Haney stepped down as CEO. Outdoor Voices indicated that there will be an additional 15 layoffs across the company. [12]
Outdoor Voices has collaborated with other clothing and exercise-related companies to produce limited run products. Collaborators include the fashion blog Man Repeller , ClassPass , and French fashion label A.P.C. [13] [14] [15] [16]
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