NYT Launches Sign Language News Initiative

Breaking Barriers: 'Using Sign Language, Say NYT' Campaign Promotes Inclusivity

New York, May 28, 2025 – In a groundbreaking move to foster inclusivity, The New York Times (NYT) has launched a new initiative titled 'Using Sign Language, Say NYT,' encouraging readers and staff to learn basic American Sign Language (ASL) to better engage with the Deaf and hard-of-hearing community.

The campaign, unveiled earlier this week, includes interactive ASL tutorials on NYT’s digital platforms, featuring common phrases such as 'Hello,' 'Thank you,' and 'Read the news.' The initiative also highlights stories from Deaf journalists and advocates, shedding light on the importance of accessibility in media.

'We believe communication should have no barriers,' said NYT’s Editor-in-Chief. 'By integrating sign language into our outreach, we hope to make news more accessible and empower our audience to connect in meaningful ways.'

Deaf advocacy groups have praised the effort, calling it a significant step toward inclusivity. 'Seeing a major publication like The New York Times promote ASL is monumental,' said Sarah Chen, a spokesperson for the National Association of the Deaf. 'It validates the Deaf community’s language and culture.'

The campaign has already gone viral, with the hashtag #SayNYTInASL trending on social media as celebrities, politicians, and everyday users share videos of themselves signing 'NYT.'

As part of the initiative, NYT will also provide ASL-interpreted videos for key news segments and expand closed captioning across its multimedia content.

For many, this marks a turning point in media representation—one silent gesture at a time.

— Reported by [Your Name], The New York Times

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