McDonald's Brings Back Snack Wrap

McDonald's Brings Back Fan-Favorite Snack Wrap Amid Customer Demand

April 16, 2025

After years of customer petitions and social media campaigns, McDonald’s has officially announced the return of its beloved Snack Wrap to menus across the United States and Canada. The fast-food giant confirmed the comeback in a press release today, citing overwhelming demand from fans who have missed the portable, crispy chicken wrap since its discontinuation in most markets nearly a decade ago.

A Long-Awaited Comeback

The McDonald’s Snack Wrap, first introduced in the mid-2000s, gained a cult following for its convenient size and satisfying crunch. The wrap featured a crispy or grilled chicken strip, shredded lettuce, cheese, and a choice of sauces—all wrapped in a soft flour tortilla. Despite its popularity, the item was gradually phased out in many locations, leaving fans disappointed.

In recent years, social media movements like #BringBackTheSnackWrap and viral TikTok nostalgia posts kept the demand alive. McDonald’s had occasionally tested limited re-releases in select markets, but today’s announcement confirms a full-scale return.

What’s New?

While the classic Crispy Chicken Snack Wrap will return in its original form, McDonald’s hinted at possible new variations, including a Spicy Buffalo version and a Plant-Based option to cater to evolving consumer tastes.

Customer Reactions

Fans have taken to Twitter and Instagram to celebrate the news. 'Finally! The Snack Wrap was my go-to after school snack. Can’t wait to have it again,' tweeted one user. Others have already begun speculating about potential secret menu hacks, such as adding bacon or swapping sauces.

Availability

The Snack Wrap will begin rolling out in participating McDonald’s locations starting May 1, 2025, with a nationwide release expected by mid-summer. Pricing is anticipated to be competitive with other McDonald’s value menu items, likely ranging between
2.50
𝑎
𝑛
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2.50and3.50 depending on location.

Why Now?

Industry analysts suggest McDonald’s is capitalizing on the growing demand for portable, snackable options that cater to on-the-go consumers. The return of the Snack Wrap also aligns with the chain’s recent efforts to revive nostalgic favorites, such as the McRib and Hi-C Orange Lavaburst.

Will the Snack Wrap live up to the hype? Fast-food enthusiasts won’t have to wait much longer to find out.

Stay tuned for updates as the official release date approaches.

— The Daily Bite

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