Kris Jenner Launches New Lifestyle Brand

Kris Jenner Announces New Business Venture Amid Family Drama

Los Angeles, CA – March 26, 2025

Reality TV star and matriarch of the Kardashian-Jenner empire, Kris Jenner, is making headlines once again—this time for a major new business venture. The 68-year-old 'momager' revealed plans to launch a lifestyle brand that will encompass home goods, beauty products, and a potential new media platform, further expanding her multimillion-dollar empire.

Sources close to Jenner confirm that the brand, tentatively named Kris Living, will focus on luxury home decor and self-care products, capitalizing on her family’s enduring influence in pop culture. The announcement comes amid ongoing rumors of tension within the Kardashian-Jenner clan, particularly between her daughters Kim and Kourtney Kardashian.

'Kris is always thinking ten steps ahead,' an insider shared. 'She sees this as the next chapter in her legacy—something that goes beyond just managing her kids’ careers.'

Jenner, who has masterminded the rise of her family’s global brand, from Keeping Up with the Kardashians to individual business successes like SKIMS and Kylie Cosmetics, shows no signs of slowing down. Industry experts predict the new venture could be worth hundreds of millions, given the family’s loyal fanbase.

However, not all is smooth sailing. Recent reports suggest that some family members feel overworked and are pushing back against Jenner’s relentless business drive. 'There’s a lot of pressure to keep the machine running,' a source revealed. 'But Kris doesn’t take no for an answer.'

Fans are eagerly awaiting more details, expected to drop in the coming weeks. Will Kris Living be the next big thing, or is the family empire stretching too thin? One thing’s for sure—Kris Jenner remains the ultimate queen of reinvention.

Stay tuned for updates.

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