Chipotle Closes Rumor Sparks Social Media Chaos

Is Chipotle Closing? The Surprising Truth Behind the Rumor

In early 2024, a wave of panic spread across social media when an unverified tweet claimed, 'Chipotle is closing all locations by the end of the year!' The post went viral, sparking outrage, memes, and even protests from die-hard burrito fans. But was there any truth to it?

The Origin of the Rumor

The rumor started when a parody account named @ChipotlePRank tweeted a fake press release announcing Chipotle’s 'immediate shutdown due to a nationwide guacamole shortage.' Though the account had only 200 followers, the tweet was shared thousands of times before anyone noticed it was a joke.

The Aftermath

As the rumor spread, confused customers flooded Chipotle locations, asking employees if it was their 'last day.' Some stores even saw record sales as people rushed to get 'one final burrito.' Meanwhile, Chipotle’s stock price briefly dipped before the company issued an official statement:

'We’re not going anywhere! Chipotle is thriving, and we’ll keep serving responsibly sourced ingredients for years to come. (And yes, we still have guac.)'

The Real Culprit?

Internet sleuths traced the fake tweet back to a college student named Derek, who ran the parody account as a prank. When confronted, he admitted, 'I thought maybe 10 people would see it. I didn’t expect burrito chaos!'

The Lesson

The incident became a case study in how quickly misinformation spreads—and how much people love Chipotle. The chain even leaned into the joke, tweeting:

'Plot twist: We’re not closing… but we are giving away free chips and guac today to prove it.'

And just like that, the crisis turned into a marketing win.

Moral of the story? Always check your sources… and never joke about guacamole shortages. 🌯🔥

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