How does SEO affect readability and how can we improve it?

One factor people overlook when blogging is the readability and clarity of their content. While content marketers and bloggers will work to improve their keyword density, meta tags, image alt tag tags, keyword decorations, meta keywords, and hundreds more on-page SEO, they often forget about the readability of their content.

Related: What is passive voice in SEO?

This could be due to the fact content readability is not included in Google's search algorithm. Content readability is just one of many ranking factors that can have a significant impact on your SEO.

How do you measure content readability?

These factors are used to calculate the scientific method of determining the most readability scores.

Perception speed

Perceptibility from a distance

Perceptibility in peripheral sight

Visibility

Reflex blink technique

Rate of work (e.g. reading speed)

Eye movements

Reading fatigue

Good readability is basically a text that is easy to understand and read. Content readability is usually measured by estimating the ability of students to understand the text. According to a study, the average person can read the text in grade 9 but prefers texts that are two grades lower for leisure reading.

Related: What is technical SEO?

Many algorithms can be used to determine content readability. This is how search engines and robots measure them. The Flesch-Kincaid reading ability score is one of the most widely used algorithms to calculate content readability.

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