What is passive voice in SEO?

What is passive voice in SEO?


If you wish to reach your target audience and rank on your search engine results, you have to create excellent content. How do you create content that is engaging and easy to read?

Read also: What are the most essential SEO elements for 2021?

Meet your new writing friend Yoast SEO. It examines your writing and gives you useful feedback. One of the aspects Yoast SEO checks is how often you employ an active voice when writing your text. We suggest not using the passive voice excessively!


Read also: What is technical SEO?

The passive voice check aids you in writing better content


Our voice-checking passive is part of the analysis of readability. You will find the feedback on the Yoast SEO meta box that is below the post. What we do is. The first step is to track any sentences that have a passive voice. After that, we calculate. We then give you feedback. If you have more than 10 percent of your sentences have an active voice, then we suggest that you take action to fix it. Most of the time it is easy to transform your passive sentences into active ones.


Read also: Why is readability important in SEO?


Passive sentences require more cognitive effort. That is the people need more time to process and read passive sentences. We'll be honest, this is not something you'd like to happen. Your message should be simple and easy to understand. Your goal is to have people remain on your site to read the content or purchase your items and make an appointment or whatever you're trying to achieve.


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