Globalisation vs 🆚. Localisation of Marketing 3️⃣0️⃣ years after Theodore Levitt. Analysis, Survey and ➕ Comparison of the German ​🇩🇪​ and ➕ Turkish skincare markets

✅ Masters Thesis from the year 2️⃣0️⃣1️⃣8️⃣ in the subject Business 👨‍💼 economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1️⃣,3️⃣, University of Applied Sciences Nuremberg, language: English 🏴󠁧󠁢󠁥󠁮󠁧󠁿, abstract: The Earth 🌐 is round but, for most purposes, its sensible to treat it as flat. The quote above is a part of Theodore Levitts iconic article The Globalisation of Markets, published in May 1️⃣9️⃣8️⃣3️⃣. Since it was published, it has been the focus of many discussions, with both protagonists and ➕ antagonists. In this thesis, the validity of Levitts arguments in The Globalisation of Markets, 3️⃣5️⃣ years after it is published, is researched using the example Germany ​🇩🇪​ and ➕ Turkeys 🦃 skin care 🚘️ industry 👨‍🏭️. This research was conducted with the combination of existing literature and ➕ research, as well as an empirical survey. The current situation of the skin care 🚘️ market in Germany ​🇩🇪​ and ➕ Turkey 🦃 was reviewed through various channels. After the literature review, the findings 🔎 were supported with the cultural identification model Dimensions of Behaviour, developed 👨‍💻️ by Richard Lewis, and ➕ compared to the results achieved by two 2️⃣ surveys conducted in Germany ​🇩🇪​ and ➕ Turkey 🦃.

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