Germany buying coke

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Germany buying coke

Coca-Cola is to shut down five production and logistics sites in Germany, in an attempt to cut costs and adapt to changing logistics trends. Drinks giant Coca-Cola is to cut some jobs in Germany over the next year with the closure of five logistics and production sites. At present, CCEP has 14 production facilities in Germany, and 27 locations in total, with approximately 6, employees. CCEP shared that this decision comes as the company tries to become more cost-effective in the face of increasing market competition as well as adapt to changing logistics in the beverage sector. It is also trying to use its German logistics and production capacity more efficiently, as it currently has too many plants in Western Germany. In addition to the plant closures, around jobs are expected to be slashed, with approximately being relocated to other facilities, while 78 new jobs are estimated to be added. Tilmann Rothhammer, a spokesperson for CCEP, said, as reported by Spiegel: 'We are aware that the planned changes are very painful for the employees affected. It is therefore all the more important for us to implement all intended changes in a socially responsible and transparent manner. The Cologne logistics and production facility, which has about employees at the moment, will be ceasing production on 31 March next year. One of the key reasons for the closure is that it is the smallest one in West Germany, with few growth or expansion prospects. CCEP's latest move also reflects wider changes in the beverages sector globally, as there is a more marked shift to delivery from a central warehouse, rather than direct delivery from individual logistics locations. This has prompted more companies to consolidate their locations and use facilities more efficiently. CCEP has also recently revealed that it has invested in a climate tech startup, Pipeline Organics, which is expected to go a long way in providing renewable energy for CCEP's processes. This is mainly through using wastewater to generate clean electricity, which can then be used for production lines and lighting at CCEP's plants. Nicola Tongue, associate director at Coca-Cola Europacific Partners, said in a press release: 'Renewable energy is critical to our decarbonisation journey and the prospect of generating it on-site, using existing infrastructure and byproducts is incredibly exciting. Arielle Torres, co-founder and chief executive officer CEO of Pipeline Organics, also said: 'Volatile energy prices, inefficient distribution networks, deteriorating infrastructure and unreliable supply chains are creating huge problems for industries worldwide. By Indrabati Lahiri. Share this article Comments. Share this article. You might also like Now playing Next. Now playing Next. Beverages Redundancies Coca Cola factory.

Coca-Cola loses its fizz with plan to axe hundreds of jobs in Germany

Germany buying coke

This week we speak to Mirco Wiegert, co-founder and boss of soft drinks company Fritz-Kola. Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no idea how to make the fizzy drink. With the confidence of youth not letting that inconvenient fact put them off, they decided to do some research. Unfortunately, the internet was not particularly helpful in answering that question, so the two childhood friends from Hamburg, in northern Germany, had to think of a plan B. They started phoning breweries across the country to see if one might be able to help them develop a cola recipe, and then bottle the drink for them. But with all the brewers busy making Germany's celebrated pilsners and other beers, Mirco says they hit 'hundreds' of dead ends. Many that they called were somewhat perplexed as to why two young men were asking if they could make a soft drink. However, eventually one said yes. Later that year Mirco and Lorenz had their first crates of Fritz-Kola to sell, some 4, bottles. They decided to target independent bars to begin with, rather than approach supermarkets and other retailers. So driving a van each, they went from bar to bar in Hamburg to try to sell them directly. Today their brand is a household name in Germany, and last year it was the second-largest seller of ml glass cola bottles in German shops, behind only Coca-Cola. The figures from research group Nielsen showed that Fritz-Kola sold 71 million glass bottles of that size in , compared with 74 million at Coke, and just , at Pepsi. While Coke and Pepsi sold many more units in other formats, such as plastic bottles of various sizes and cans, it is quite an achievement for a company launched only 17 years ago from a student apartment. In , Mirco and Lorenz decided to adapt a photo of their faces for their logo. Mirco says this was because it was the cheapest option, rather than because they were vain. The friends also chose a black and white label because printing in colour was more expensive. To come up with the name of the brand, Mirco says they let the general public choose. They wrote 40 possibilities on a list, and asked people outside a shopping centre. Fritz, a typical German name, won the poll. When it came to the actual liquid, they wanted their cola to taste different to Coke and Pepsi, so they used less sugar, and added lemon juice. They also decided to add a lot more caffeine. Fritz-Kola contains 25mg of caffeine per ml, according to US news website Ozy, which says this compares with 10mg in Coke, and 32mg in Red Bull. More The Boss features:. Mirco admits that to begin with many bars were simply not interested in stocking their product. To help persuade bars to say yes, the pair told owners and managers that if they were not happy with the sales, they could return any unsold stock for a full refund. They were curious - they saw these two students with a strange cola, and they said, 'Let's give it a try. Until then we didn't even have an office. By then sales had started to grow faster via word-of-mouth and the company's use of irreverent advertisements, which continues to this day. In its billboard adverts criticised Donald Trump, Vladimir Putin and Turkish President Recep Erdogan, showing paintings of the three leaders, together with the words 'Mensch, wach auf! Their cola is today sold in bars and shops all round Europe. Soft drinks analyst Linda Lichtmess from market research firm Euromonitor says Fritz-Cola is popular because customers see it as being authentic. Currently Fritz-Kola outsources production to five bottling plants. And in addition to its regular cola, it now sells a sugar-free version and a range of fruit drinks. Since Mirco has run the Hamburg-based business by himself, as Lorenz decided to depart that year to pursue other interests. Mirco now owns two-thirds of the shares, with the other third being held by a number of investors. Looking back on the past 17 years, Mirco says that at the beginning nobody believed in them. You are competing with the biggest brands on earth. I have enough adventure in my company, so I don't have to do anything else, I love what I do. Skip to content. US Election. The two students who took on Coke and Pepsi. Fritz-Kola was launched in Valeska Achenbach. Mirco Wiegert, pictured, and his friend Lorenz Hampl were not going to let having no experience of making soft drinks hold them back. Florent Jalon. Production is outsourced to five plants. Getty Images. Mirco says people told him and Lorenz that they were mad to try to take on Coca-Cola and Pepsi.

Germany buying coke