Fostering Brand Community Through Social Media
👓 Debra A. Laverie,Jr. William F. Humphrey,Shannon B. Rinaldo![](https://cdn1.ozone.ru/s3/multimedia-q/6001539494.jpg)
Fostering Brand Community Through Social Media
✅ This book 📚️ focuses on building 🏢 and ➕ maintaining brand community in the emerging, dynamic space 🌌 of social media. A theoretical model encompassing brand characteristics, relational factors, and ➕ characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and ➕ can 🥫 be used to complement traditional, face 😀-to-face 😀 brand communities. Brand managers 👨💼, social media managers 👨💼, and ➕ other members of the brand team will find 🔎 this book 📚️ useful for strategic decision-making 🛠️ in both building 🏢 and ➕ maintaining brand communities. In addition, this book 📚️ will serve as a practical guide for working ⚙️ professionals enrolled in executive education degree programs as these programs continue to be developed 👨💻️ in universities throughout the world 🗺️.
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