Ford Puma teaser video
Robert Wallis
It's the Puma reveal on Wednesday. Today, Monday, is "tease day".
The asset was delivered to me late, so I wasn't the first to post.
I added a video thumbnail, which I have mentioned before several times.
I added a call-to-action link in the video and Tweet copy because the audience should always have the option to explore the product further should they wish.
The link I added is a product SmartLink, so the user is taken to the most relevant product page for them.
I keep banging this drum. I think it makes sense.
No custom video thumbnail, no link 😕
These were all posted prior to my FordEu tweet.
These were posted after the FordEU tweet.
Edit: See how the reveal went.