ESPN Launches Standalone Streaming Service

ESPN Launches New Standalone Streaming Service to Compete with Major Platforms

May 14, 2025

Bristol, CT – In a major shift for sports broadcasting, ESPN has officially announced the launch of ESPN Premium, a new standalone streaming service that will offer live games, original programming, and exclusive content without requiring a traditional cable subscription.

The move comes as Disney, ESPN’s parent company, looks to adapt to the rapidly changing media landscape, where cord-cutting has become the norm. ESPN Premium will include:

Live broadcasts of major NFL, NBA, MLB, and college sports events

Exclusive PPV access to UFC fights, boxing matches, and special events

30-for-30 documentaries and original series available on-demand

Multi-game viewing for fantasy sports enthusiasts

Personalized highlights powered by AI-driven recommendations

'Fans have been asking for a one-stop destination for all things ESPN, and we're delivering just that,' said ESPN President Jimmy Pitaro. 'With ESPN Premium, viewers will get unparalleled access to the sports they love, without the need for a cable bundle.'

The service is set to debut in September 2025, just in time for the NFL and college football seasons. Pricing will start at
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24.99/month∗∗,withanannualoptionat∗∗239.99 (a 20% discount). Current ESPN subscribers will have the option to upgrade for an additional fee.

Industry analysts suggest this could be a game-changer in the streaming wars, as ESPN looks to compete with platforms like Peacock, Prime Video Sports, and DAZN. However, some wonder if the price point will deter casual fans, especially with other services offering sports content at lower costs.

Will you be subscribing to ESPN Premium? Let us know in the comments!

— Reporting by Alex Reynolds, Sports Media Insider

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