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How can brands survive for over a century and remain strong? To answer that question, we need to look no further than Coca-Cola. Sold around the world, Coca-Cola is served 1. So how does a humble soft drink hold its own against such powerhouse brands? Almost universal distribution, strong marketing, and a long heritage mean that Coca-Cola is one of the most salient brands in its category, but salience alone will not keep a brand strong. Consistent investment in innovation and marketing continually refreshes what Coca-Cola stands for in the minds of consumers, building on a positive and well-known experience to keep the brand not only salient but also meaningfully different. The lesson is that refreshment is the key to long-term brand success. Explore for free on Kantar Marketplace today. Read: Imbuing brands with a sense of difference. Read: Monzo and how it became the brand you can bank on. More on Agile market research. How Coca-Cola stays refreshed. Graham Staplehurst. Coca-Cola makes a concerted effort to remain meaningful, different, and salient. Strong brands do not wait to seize opportunities to enter new, profitable sub-categories, particularly if they can team up with another global icon. Mindful of its global reach, the brand is renowned for simple slogans that translate well around the world. Coca-Cola knows that being first to mind when someone wants a soft drink drives a huge part of its success. The brand leverages its distinctive brand assets effectively across all consumer touchpoints. To aid brand recognition, in the brand unified its packaging, including the logo, script, and ribbon on all variants, and integrating more of its iconic red into packaging. Want more like this? Explore BrandZ data for free.

Keep Your Drinks Carbonated for Days (DIY Kitchen Accessory)

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In this instructable I'll show you how to make a really simple kitchen accessory to keep your carbonated drinks fizzy for days and more! There's almost nothing more disappointing than a soda drink with no bubbles. So I thought, there should be a simple solution for this! But I couldn't find one online, so I made one! Some people told me this could be made for profit, but honestly, I don't want to do that :. I tried a bunch of different technique before posting this instructables - I made like 10 different versions of a 3-D printed air valves, but none were good enough. Eventually I decided to use a Schrader valve the standard valve used in bicycles and cars. This turned out to be the simplest and cheapest! Here's a link to the valves I used not an affiliate link. I tried a few other cheap ones, but these worked the best. Feel free to use any other valve though :. You'll also need a suitable air pump I didn't attach a link to this one, because mine broke just after a few weeks. Have you ever wondered why carbonated drinks run out of bubbles after a while, but it only happens after we opened the bottle? The answer has to do with air pressure inside the bottle! It turns out that by keeping the bottle pressurized, bottles cannot form and escape the liquid. This happens because dissolved CO2 takes less volume than CO2 in gas form, and by keeping a the bottle pressurized we're not letting those bubbles expand and form. So, the equilibrium state of the soda bottle is a state where the bubbles are dissolved in the liquid. When we buy soda bottles they come pressurized you can feel that the bottle is rock hard , but once we open them the pressure is released and the equilibrium state changes! Now, bubbles want to form and escape the liquid. It's not all bad news! We want this to happen, because otherwise we wouldn't get any fizziness when we drink it! The C02 would remain dissolved for ever. But what happens when we want to keep the soda drink carbonated for a later time? Well, if we keep the cap tight, bubbles can still escape the liquid! They keep escaping until the air pressure inside the bottle is high enough to stop them, but if your bottle has enough room in it, plenty of gas can escape the liquid before the formation of bubbles seize. To stop the bubbles from escaping, we can actively pressurize the bottle pump air to make the pressure higher once we're done drinking! This works like magic - one moment you see bubbles escaping the liquid practically going to waste! Drill a hole in the diameter of the air valve. It's better to have a hole that's a little too small than a little to larger. You can always widen the hole with a larger bit or just screw the valve in with some force like I did. I used a wood drill bit, but other drill bits would work as well. Screw the air valve in. Make sure the inlet is facing outwards so you can attach a pump to it later! Screw it as tight as possible to make sure no gases can escape. Once the cap is screwed in, attach an air pump and pressurize. I have a hand-held pump that was built for bicycles and it worked great. Keep pumping until you see the gas bubbles stop forming! And that's it! You're done! You're all done! The valve I used is supposed to be food-safe, but personally I don't trust cheap products that much. So, I just keep the bottle standing and the valve never touches my drinks :. Hope you make your own cap! Let me know if you do, and if you have any questions feel free to ask! If you liked my instructable you're welcome to check out my instructables page for more :. If you want to support me in making more projects, you can buy me a coffee! More by the author:. About: Thanks for stopping by! I'm Nir, a physics PhD student studying E. Some people told me this could be made for profit, but honestly, I don't want to do that : Hope you enjoy my project and make your own! Feel free to use any other valve though : You'll also need a suitable air pump I didn't attach a link to this one, because mine broke just after a few weeks. Keeping your beverages cold will also help keeping them carbonated for longer. So, I just keep the bottle standing and the valve never touches my drinks : Hope you make your own cap! If you liked my instructable you're welcome to check out my instructables page for more : See you soon! Thanks to all the people who have already supported me!!

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