B2B Vs. B2C SEO Model

B2B Vs. B2C SEO Model



Business to business (B2B) and Business to Customer (B2C) are entirely different business models. In B2B, business transactions occur between two establishments, whereas in B2C, the business is conducted between a company and an individual.

With cutthroat competition in the digital world, SEO plays a massive role in attracting more audiences to help new businesses prosper. It is one of the leading techniques to get more traffic from search engines such as Google, Yahoo, and Bing. So what exactly is the difference between B2B and B2C Business? Let's find out.


Decision making time

Time is one of the major factors which makes a difference. The time involved in making decisions of B2B is comparatively more than that of B2C. In B2B, the process is to call for Quotations and review. The decision is taken when both the firms agree, whereas in B2C, it is more personal, so the time taken to decide is comparatively less.

Duration of Purchase

In B2B models, there is a chain of processes involved in transactions such as the availability of funds and stakeholders' consent, which play a major role and can take extra time to finalize a purchase. In B2C, the individual customer is the only decision-maker who places an order, and hence the hassle and the duration of purchase are less.

Target Audience

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In B2B, the buyers are more specific and limited. They can only focus on the services they deal with. However, in B2C, there is a chance to target a variety of customers.

Now that we have seen the difference between both the business categories, let's find out what's the difference between B2B and B2C SEO:

SEO Ranking Time

Establishing a good quality SEO is a time taking process for both business models. In B2B, it may take little time as the audience is specific, i.e., selective establishments and not all of the firms. In the B2C aspect, SEO is already an integral part of digital marketing, and the competition is extensive, so everything depends on the keywords chosen. For small businesses, SEO is complicated, but it's better late than never.


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