How Storytelling Helps in SEO
SEO and storytelling have been thought to be something that never gets along and that does not complement each other. With much startle, they are interrelated and any marketer can get the greatest deal out of them.
SEO is considered something that helps the search engines identify you, and get pleased by the technical parameters that define your work. Story Telling attracts readers emotionally and mentally on a greater depth.
It might be easy for you to bring in visitors on your page, but ain't it hard to make them stay there, or bring them back the next time?
The marketers are running out of innovative ideas for the same. Storytelling is the biggest tool of the time that can help you in this regard. A true and emotionally connecting story can hold the audience back from spending more time on your page.
Here are a few factors that will add to the benefits of storytelling.
Brand publicity and awareness
Whenever a visitor lands on your page, they must feel the difference from other pages. They must feel the urge to continue reading and to connect emotionally.
They must get to know the hardships and the efficiency you've had to build your empire as it is today. This will build the trust factor in the audience.
Click-Through rates: It is the ratio of the users who click on the page link to the users who view the link. It is an important parameter that decides the SEO capability.
Next time they see the link, they will click on it for sure, ensuring you more audience the next time too. This will increase the click-through rates too. It will also make sure of the branding that you need.
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Building trust can also encourage other pages to backlink your pages when they feel you are genuine. Backlinking is one important factor that search engines use to identify the best pages as they are the first-hand referrals on the online space.
With more visits on your page frequently and more users trusting your brand, the search engines will definitely find your brand useful and increase your ranking.
Increasing the engagement on your page
Bounce rate: It is the percentage of the visitors who navigate away from the site after viewing only one page.
A high bounce rate means that the content inside the page has not been worthy enough to attract the visitors to stay long enough to read them.
Storytelling is one solution to this. An interesting and engaging story can draw the attention of your visitors to stay long enough and urge them to know more about the company.
This will increase the time on page factor also. It is the time for which the visitor stays on your page.
These factors add up to the engagement factors on your page. Making good results out of these can please the search engines to give good rankings for your page too, which is the ultimate goal of SEO.
Making it shareworthy
After detailed discussions with social media users, it was a common opinion that users share links which they find attached to emotionally. The content they find worthy enough to be shared.
Also, they share the content they find others can make use of. The links which will make them look smarter, and genuine when shared.
Stories usually get through all these conditions. An anecdote, a user experience, a review whatever be it, people share it when they feel connected to it.
Making your users share your story on different media can help you in your publicity management. Testimonials shared by users will be more effective than the ones shared by the company itself.