4 Tips for Successful Valentine's Day Sales

The coming Valentine's Day will bring active sales. But not for everyone, but for those who managed to plan and properly set up their advertising campaigns. While there is time, we are ready to share tips based on the experience of the Aff1.com team.

First, some statistics. On average, for Valentine's Day:

• 55% of customers want to receive discounts on products;

• 34% want to use expedited delivery;

• 30% hope for the possibility of returning the goods;

• 26% want to receive free product samples in addition to their purchase.

How to please them?

You can literally offer customers what they want. But what if the advertiser is not going to provide such conditions in honor of the holiday?

Work with your own mind and your own tools. For example, like this:

1. Make sure your audience is correctly segmented by gender, activity, interests and age. Segmentation can be different depending on how you prefer to work with the received data.

2. Depending on the segmentation, launch thematic creatives. It was advisable to prepare them in advance so as not to undercut the idea and quality of execution.

3. Check and “reassemble” bundles with new creatives. Ideally, all parts of the funnel will fit together and thoughtfully attract customers.

By the way, here you will find our step-by-step instructions for creating a traffic funnel.

4. Take the time to find an idea and create truly noticeable creatives. On a holiday you won’t surprise anyone with just discounts, promotions and gifts. Try to find a highlight for your advertisement that will definitely make you stand out from the crowd and make the banner memorable.

What to sell them?

Of course, there are obvious and quick solutions: offers for potency/prostatitis, aphrodisiacs, cosmetics, etc. But if you are advertising products for cellulite, for excess weight, for hair, they can be perfectly “decorated” with a Valentine’s theme. Add a little provocation to your creatives. For example:

“If you're single today, make sure you have a happy Valentine's Day next year!”

Here are some more examples to inspire you:

• Give her a whole night of love on Valentine's Day!
• Prove to her that you are a better lover than Valentine!
• Your heart will endure the night of passionate love
• Skin is beautiful and youthful when you are in love.

As always, don’t be lazy to test and feel free to contact Aff1.com managers for advice, tips and insights.

By the way, the Aff1.com blog has a lot of useful materials.