Set up your traffic funnel for maximum efficiency. Step 3

Two previous articles from the Aff1.com team were a detailed study of advertising funnels. We taught you how to build and analyze the buyer's path from your banner to conversion. Today, we’ll talk about how to set up your traffic funnel and target it for maximum profit.

The traffic funnels that we studied were schematic. At each stage, we discussed buyer emotions and behavior, but did not touch on specific tools. It's time to get specific with your actions.

As you know, there are many traffic sources, each with their own approaches. If we put everything together, we get the following list. Here are possible tools that are suitable for different stages of the funnel.

The resources listed may or may not be suitable for your advertising campaign. Therefore, the main thing is to understand the principle of their operation.

How to choose the right tools?

Define your audience: the demographics, behaviors, and preferences of your target audience to tailor your marketing efforts accordingly.

By the way, some of this information is indicated for each offer in the Aff1.com affiliate program. You can read more in the article about offers.

Our managers are also always ready to suggest the features of the target audience of each offer.

Select sources. Of course, you work with the usual sources. But perhaps it wouldn’t hurt to expand the range for a particular campaign? Target the communication channels your audience prefers to reach potential customers where they are most active.

Consider the parameters of your target audience when doing creatives. What triggers them and what repels them? What do they like? What are they passionate about and what can’t they pass by?

Conversion Strategies: Implement tactics and incentives that encourage prospects to take the desired action. Discounts for instant purchase, bonus for subscription, sample for contacts, etc.

Measure and Optimize: Constantly monitor the effectiveness of your advertising funnel, aka link. Test different creative options.

Post-purchase interaction can be beneficial. For example, you can give a discount on your second purchase. Or send the buyer a message with a tempting offer.

Maximum accuracy

Let's go through all the stages of the traffic funnel again.

Stage 1: Recognize the problem/need (ToFu)

Your customer may not realize they have a problem and therefore not look for a solution.

For example, let's say you sell hair products. Your target audience doesn't know there's anything wrong with their hair. And then you launch a banner: “If your hair grows slower than 5 cm per month, then this is an alarm bell!”

After looking at your ad, women will want to check their hair growth rate. If they are convinced that it is lower than stated, they will want to correct the situation.

Keywords for ToFu relate to common pain points, symptoms or problems that your product or service can solve. For example:

• Hidden signs of hair loss
• How to reduce back pain
• Managing stress at work
• Symptoms of Dry Skin You Don't See
• Ways to Improve Home Security
• The impact of poor posture on health

Stage 2: Information Search (MoFu)

Now that your customers are interested in finding a solution to their problem, give them this information.

Key words for this stage:

• How to [solve a problem or solve a need]
• Tips for [common problem or pain]
• Guide to [related topic]
• Best practices for [solving problem]
• The easiest and fastest way to solve [specific problem]
• Benefits of [ solution or approach]

Stage 3: Evaluation of Alternatives (MoFu)

At this stage of the advertising funnel, your customers know there is a solution to their problem. The next stage (if they continue to move down the funnel; most will just bounce at this stage until the pain becomes so bad that they take action) is to evaluate different solutions.

Key words for this stage:

• Reviews about [product/services].
• [Product/Service] vs. [Competitor]
• Best [product/service] for [specific use case]
• Highest Rated [Product/Service]
• Discounts on [product/services]
• [Product/service] has revolutionized the solution to [problem]

Create compelling landing pages, use competitors' keywords.

Stage 4: Buying Decision (BoFu)

This is the most important stage: when you convert prospects into customers. Now they intend to buy.

Key words for this stage:

• Buy [product/service]
• Sold at a discount [Product/service].
• Prices for goods [services].
• Discounted price of [product/service]
• Coupon Code [Product/Service].
• Free trial of [product/service]

This is where good landing pages come in handy, containing infographics, price comparisons, features and benefits of your product, customer reviews and success stories.

Provide step-by-step purchasing instructions, including instructions for navigating the site, applying discounts, and completing the order process.

By the way, it is at this stage that the powerful FOMO effect in advertising manifests itself to its maximum.

If you still have questions about how traffic funnels work, Aff1.com managers are ready to answer and explain everything.

Previous articles about traffic funnels here:

1. How to build a high-converting traffic funnel. Step 1
2. Building a High-Converting Traffic Funnel. Step 2

By the way, there are a lot of other useful materials in the Aff1.com blog.