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Ultimate Sticker Collection: The LEGO Movie features the mini figure heroes, vehicles, and locations of the movie, with more than 1000 stickers that can be reused again and again.The Ultimate Sticker Collection: The LEGO Movie Book Features:By David FentimanPaperback Product Dimensions (in inches):11.0 x 8.5 x 0.4 Shipping Info:This item can be shipped to all 50 United States including Alaska & Hawaii This item is NOT eligible for shipping to APO/FPO addresses, U.S. Territories, Puerto Rico or P.O. Boxes Due to shipping restrictions, Ship Charges will be separate from other items in your order This item may ship by itself Shipping Methods:This item ships via Standard Shipping only This item is sold in our stores Orders placed for Store Pickup will receive online pricing and promotions In-stock status is approximate and may not reflect recent sales Not all items are carried at all stores. Please click the "Select a store" link to check product availability
Important Note for Gift Givers! One or more of the items you are adding to your cart may ship in the manufacturer's original packaging which may reveal what's inside. To avoid spoiling the surprise, consider shipping this item to another location or selecting "In Store Pick Up" during the checkout process. I understand this item(s) may ship in the manufacturer's original packaging or I'm picking up in store and would like to add it to my cart. Cancel Do not add item(s) to cart. Don't remind me again about keeping gift shipments a surprise. clear all recently viewed Ultimate Sticker Collection: The LEGO Movie BookWhen LEGO was losing $1 million a day it appointed Jørgen Vig Knudstorp, a 36-year-old former kindergarten teacher with no experience as a CEO, to lead the company. The turnaround has been spectacular The gangly young man who stood in front of the LEGO board members made many of its executives uneasy. It was 2004, and the location was Billund, Denmark, HQ of the world’s best-known toy company.
Here was this hotshot consultant from McKinsey, telling them what was wrong with LEGO, why it was a failing business, and how they were going to survive – under his leadership. Some of the board had been with LEGO for more than four decades, knowing unchanging growth year after year in a family-owned company that, since its inception in 1932, had achieved global fame. Here, with his boyish enthusiasm for all things LEGO, his Harry Potter glasses, and only three years with the company under his belt, was their new CEO: aged just 36 and a former kindergarten teacher who’d left his pre-school job to study business. But cometh the hour, cometh the man, and Jørgen Vig Knudstorp, young as he was, proved to be just what was needed. Knudstorp had joined LEGO from McKinsey three years earlier and sported impressive credentials – MIT, Harvard and a doctorate in economics. He had been hand-picked by Kjeld Kirk Kristiansen, grandson of the company’s founder Ole, and was tasked with finding a strategy for LEGO in the new digital world.
By then, children were in thrall to PlayStation, Xbox and the rest, and had seemingly rejected traditional toys. ‘It’s better to act people into a new way of thinking, rather than talk them into a new way of acting’ Knudstorp delivered some painful home truths to his colleagues. LEGO had lost the plot. It had mislaid its mojo, gone off piste, and was now haemorrhaging almost $1 million every day. “We are on a burning platform,” he declared, in case anyone had not got the message. LEGO was on track to record a 30% drop in sales and bleed out a negative cash flow of more than $160 million. By the year’s end the company could default on its outstanding debt of nearly $800 million. Takeover vultures were circling. In the 1990s LEGO had diversified, trying to become a lifestyle product, establishing theme parks and shops, putting its logo on T-shirts and watches, introducing a plethora of new products. Crucially, it had introduced toys that did not fit the brickbuilding system.
It confused customers and dismayed the industry. A link with Star Wars had done well, but there was little focus on future development. The Kristiansen family was shocked to hear that, compared to having simply invested their family fortune, by holding it in LEGO they had depleted it at the rate of nearly half a million dollars per day, every day for 10 years. Kjeld had been impressed with the McKinsey man’s strategic skills, his intense concentration on finding the root of LEGO’s problems, and more important in the short term, his focus on making money again. In 2004 he stepped back and allowed Knudstorp to take the reins. Only the fourth CEO in 60 years, the new leader had loved LEGO as a child and instinctively understood the company’s guiding spirit of creativity through play. Its very name was a combination of the first letters of the Danish words leg godt – ‘play well’. ‘Innovation flourishes when the space available for it is limited. He took a cold, outsider’s look at LEGO.
It was a happy ship – that was wrong for a start. Knudstorp decided there was dangerous complacency and misplaced confidence about, and made outward changes to alter inner perceptions. The posh head office was sold off, managers were moved to smaller premises and he drove to and from his office in a humble Citroën C5. Knudstorp’s first goal was productivity, not growth. More productivity equated to more profitability, and survival. He cut 1,200 jobs, almost a quarter of the workforce at the time, and made a meticulous study of the market. It became obvious that one of the main problems was that LEGO had moved away from its core strength, so “back to the brick” became the mantra. “Get back to the simple things that make us unique” was another. He discarded toys that had veered off the original track and the constructing, creative elements came back to the fore. They must not be too easy to assemble, either – a new line of cars he launched was only successful when they presented more of a challenge to build.
Production costs were slashed by standardising bricks, 30% of the lines were cut, the theme parks were hived off and easy-going managers and designers, so used to creating with scant financial consideration, now had to prove that every projected new toy could make a 13.5% profit. Guidelines were strict, but he knew innovation was still the key to staying afloat. Knudstorp’s culture encouraged ‘thinking inside the box’ – creating fresh toys that did not require expensive new elements. In his words: “Innovation flourishes when the space available for it is limited. LEGO managers began to work with the huge adult LEGO fanbase, held in disdain in the old days, and reaped the benefits of tapping into the global LEGO community. The company now crowdsources new toys – suggestions need 10,000 votes online – and if LEGO eventually produces the toy its inventor will receive 1% of the profits. Through this method LEGO teamed up with the phenomenally successful Minecraft videogame franchise.
A perfect match: Minecraft’s virtual bricks married to LEGO’s real ones. Knudstorp takes pains to “manage at eye level” as the Danes say, and moves around the offices constantly, talking to the teams. He notes suggestions from employees, fearing that he might be missing a vital piece of knowledge. He makes managers stand up in front of their peers every week and go through the figures, profit and loss. ‘We don’t stop playing when we grow old, we grow old when we stop playing’ As for his core customers, Knudstorp is reassured that LEGO is not seen as old-fashioned, if it ever was: “Kids don’t make the distinction between the digital and the non-digital like those of us who weren’t brought up in the digital age. For them it’s all just one experience,” he told the Wall Street Journal. LEGO is in rude health these days. Knudstorp’s refocusing has worked brilliantly; LEGO has just become the world’s biggest toy company, with revenues up 11% in the first half of 2014.