Sleep Bedder is an old-fashioned meets futuristic mattress shop, with a twist. Camp Kitchen is a functional art installation and the epicenter for our local culinary workshops. Voted Best Mattress Store! See Sleep Bedder’s Showroom Come See Us Soon! Camp Kitchen Events & Classes Macramé with Dasha March 10 Macrame Class w/ Dasha Friday March 10th at 8PM. – all supplies will be provided – create a wall hanging or plant hanger – learn the history of this art of knot tying & take home the skill and a finished product – includes a... 3rd Friday Open House Party – Feb 17 Sleep Bedder’s monthly gathering during The BLVD Market. MUSIC 6pm Santino Romeri 7pm Kyle & Mohan 8pm Agente Azul 9pm Ibrahima Ba 10pm RiZing ReZistance 11pm Chauncey Maynor LIVE ART • Porschia Talbot • William Salas – Ink & Paint • Elura Morris... Community Acupuncture – February 8th 2 x per month COMMUNITY ACUPUNCTURE – drop in between 7 & 9pm for a treatment ($20-$40 sliding scale) – Sacha Landreneau – Hillcrest Community Acupuncture (2nd Wednesdays) – Mili J Shah LAc – Seva (4th Wednesdays) SOUND HEALING VIA CRYSTAL...
Sleep Bedder On Instagram Sleep Bedder NP Monthly Events Calendar March 2017 Community Events Join us at Sleep Bedder North Park Art Collective for our spirit and community building events! Presenting our March Community Events 2017 Calendar. Just a note to let you know how much we are enjoying our new Eco-memory bed. Thanks to you both for suggesting it. The ‘triple-teaming’ us really worked. We are so happy we decided we ‘had to talk to Seymor’ before making our final bed decision. Not only was our financial savings substantial, we feel like we made the best choice of all of the beds we considered – with your help, of course. Thanks again – and all the best to you and your family!! We wanted to report back to you on our mattress purchase. You may recall we bought a memory foam mattress from you last weekend. We installed it in our motor home and have only slept in it 5 nights, but we are hooked. My wife is waking up with no pain in her hips, where our normal mattress evidently put pressure and caused morning pain.
Hello Sonia, thank you for the coupon and so far the new Eco Memory Foam mattress is nothing short of fantastic! I love the feeling I get when your body weight starts to sink down into the foam and then you are fully supported all around. My wife, who has had tremendous issues with sleeping well through the night, is now sleeping all the way through and feeling much better during the day. I wish we had looked at this option long ago, but I am glad we finally switched! Hope you have a happy thanksgiving holiday and merry Christmas this year.Jamie Distefano seeing these guys on Facebook and thought "Why Not" so I called and spoke with Neal who happen Darian DejvongsaWalked in & told Neal what we wanted and he knew exactly what we wanted. Took us straight to one bed and loved it. Took it home that day no hassle at all. In an Doug Kingt. Neal, the manager, was friendly without being too pushy. He gave us a great deal that would be hard to time for me earlier than I expected! I ended up with the perfect mattress at the best pr We got a great deal from Neal today!
He's a nice, friendly guy but doesn't pressure you to buy and let's you take your time in deciding what matress suits you b t today and he met us there within the hour. If your looking for a great bed at half the price check them out! We fo Best place ever no lie!!! Got our mattress for a GREAT price and got it home the same day! The owner was just as sweet as he could be !!! Love this place if you t and meet with neal. Brought in my two younger sisterMy wife and I were looking for a new bed for over a year! She wanted a pillow top mattress. I came across BoxDrop of El Cajon on Facebook and looked through pic Freaking Amazing is how I sum it up.... we called and they were about to close, so we rushed over there.... we made it in, looked at quality top line mattressesJerry Navarra’s mind is whirring. His mother, 92, is ailing; his second grandchild is due any day; and he’s engaged in a $1 billion East Village redevelopment project.But for 8.5 seconds, the furniture mogul has to act like his only desire is to save you $1,000 on a mattress.
“Advil, $9.99,” he said, waving a box of pills in front of a camera crew. Same’s true with memory foam mattresses.”More than 40 years ago, Jerry’s father re-christened his San Diego furniture store. Strep’s Warehouse, named for a former partner, became Jerome’s, after the Navarra family’s only son. A few years later, dad maneuvered a reluctant Jerry (only strangers call him “Jerome”) into making his first ad. Now 63, Jerry is the veteran of 4,000 TV and radio spots, plus countless print ads — many of which have appeared in U-T San Diego — assuring buyers they’ll receive the rock-bottom “Jerry’s price.” Since Jerry became his family enterprise’s pitchman, the single downtown shop has grown into a retailing juggernaut of seven stores — soon to be eight — peddling shiploads of bargain and midpriced furniture. In the process, a modest man has become a local celebrity, as recognizable as Chargers quarterback Philip Rivers.“In restaurants, people come up to dad all the time,” said Jim Navarra, 33, Jerry’s oldest son.
“It’s totally surreal, people wanting your dad’s autograph when he’s just a spokesman for a furniture chain.”While polite to fans, Jerry admits he’s uncomfortable with the attention. His life wasn’t supposed to turn out this way. He’s had to make some adjustments.He’s had to pay Jerry’s price. Today’s ad shoot occurs on the second floor of Jerome’s West Morena Boulevard store, but it’s business as usual elsewhere in the arena-sized warehouse. A dozen sales associates roam 93,000 square feet of sofas, recliners, beds, dressers, tables, entertainment units, barbecue ranges and patio sets, greeting customers as they hike from room to room to room.“You definitely get your workout here,” noted Ashley Hood, the store manager.Upstairs, the film crew tinkers with lights and director Tom Signaigo checks camera angles. Between takes Jerry thinks about his mother and, given her health, life in general.“I think the hardest thing is when people feel they are no longer useful,” he said.
“She no longer cooks.”Some of Jerry’s earliest memories involve the aromas in his parents’ Mission Hills home. The daughter of a Sicilian fisherman, Esther Navarra had a way with Italian delicacies, Mexican dishes and seafood.If his mother ruled the kitchen and his father, Jim, a furniture shop, the boy dreamed of conquering other realms. Sam Patella, who met Jerry when both entered St. Augustine High in 1962, remembers a boy who more serious than your average freshman.“He could be a goofball at times,” Patella said, “but he was always well-focused and well-grounded.”As a teen, Jerry absorbed the macho atmosphere of the furniture store’s warehouse. “The guys who worked in the warehouse had these badges of strength,” he recalls. “If you could lift a sofa over your head, that was one. Or put your fist through a refrigerator box — an empty one!”Visions of medical school faded. Jerry began his undergraduate at San Diego State and finished it at USC, graduating from the latter school with a business degree in 1970.
Visiting San Diego that summer, he worried that his father was working too hard.“I’ll move home and help you out for six months,” Jerry said.The son found that he liked buying and selling, enjoyed the straightforward attitude of his new colleagues, marveled that most deals were concluded with a handshake instead of a mound of legal documents. And he had some ideas.“We should be open Sundays,” he told his dad. “That’s a great shopping day.”“Fine,” the older Navarra replied. “But I’m not working Sundays.”Gradually, Jerome’s became Jerry’s responsibility.“Six months,” he says, “turned into 40 years.”While Jerry insists he has no regrets, long stretches of his life’s road were charted by others. His father wanted Jerry to appear in Jerome’s ads, but the son wanted to leave that job to professional actors. One day in 1972 or ’73, father and son drove to XETV’s Tijuana studio to oversee yet another commercial shoot. This time, the on-air talent didn’t show.
After railing against unreliable actors, dad made a suggestion: “Why don’t you appear in this one?”To this day, Jerry has his suspicions about that “missing” actor: “My dad outfoxed me.”Since then, Jerry has been the business’ living, breathing symbol. For decades, this clean-shaven, bespectacled, earnest spokesman has been a sort of Dorian Gray with a passion for mattresses and dinette sets. Except for the graying hair, Jerry appears ageless.“We recently found a spot from 1990 or ’91,” said Sandy Jack, a producer for Satellite Video, the company that makes Jerome’s ads. “Gosh, if he just wore the same clothes, he’d look exactly the same.”Being himself on-camera, though, takes work. Around the 10th take, Jerry is still trying to nail down the script’s first 8.5 seconds.“I think the cadence needs to be a bit slower,” advises Jim, Jerry’s son and Jerome’s marketing director.The next take, 9.25 seconds, has a more relaxed feel.““This time, why don’t we try …”If Jerry’s father made him the company’s face, his children help maintain that image.
Adrienne, 36, manages the properties and supervises the safety and wellness programs. Mark, 30, directs the supply chain and buys the mattresses — and is married to Annie, daughter of U-T owner Douglas Manchester. All of Jerry’s kids, then, followed him into the family trade.“I never expected that,” Jerry says.Furniture made Jerry successful — Jerome’s sells one out of every four mattresses in San Diego County — but, outside of the viewing and listening public, it doesn’t define the man. He still lives in Mission Hills but this passionate gardener also maintains a home in Mulegé, Mexico, where he tends olive trees. He fishes, plays handball, raises Australian grass finches, keeps bees and attends long, dull downtown redevelopment meetings.“He has a vision,” says Sherman Harmer, a local developer, “that goes way beyond furniture.”For years, Jerome’s warehouse operations were scattered across six East Village blocks. That enterprise is now located in Rancho Bernardo, but the Navrras still own portions of five of those blocks.