To mark Singapore's Golden Jubilee 50th anniversary year, in a market saturated by SG50 buzz, LEGO wanted to celebrate with Singaporeans in a meaningful way. With this goal in mind, iris created a campaign with home at its heart. LEGO SG50: Rebuild Your Memories was voted by the marketing press as the best of SG50, led to LEGO's most successful year in Singapore, and has already won a multitude of awards including Gold and Best of Category at the Creative Circle Awards: Gongs 2015. PR & Influencer MarketingBEE LIAN: Students and teachers are given SG50 Lego sets for free as a form of goodwill to celebrate Singapore’s 50th birthday, so I’m naturally very disgusted to see that such gifts are being sold on Ebay for as high as S$150 for one set. Some sellers, I’m not sure how, even get as many as six sets and sell them as a bundle! From what I see on Ebay, there are more than 25 sets on sale, and my friends tell me that there are more sets being sold on other websites such as Carousell.
It’s such a shame that people don’t cherish the meaning of Singpore’s 50th birthday, and the significance of small tokens like this which are meant to provide their children some joy during this momentous occasion. Instead, they prefer to profiteer from this, which is totally un-Singaporean at all. I would like to appeal to the decency of those people who are looking to make a quick buck from such commemorative gifts, and National Day tickets, that you should show some respect for Singapore and the values of honesty and integrity that we stand for. Thank you Bee Lian for this letter. Find us on Facebook! Home / Blog / LEGO SG50 Limited Edition Singapore Icons Mini Builds Monday, 22nd June 2015 LEGO SG50 Limited Edition Singapore Icons Mini Builds Lester Chan 09:26 22 Jun 15 Toy *UPDATE 30th July 2015* Check out the actual pictures of the LEGO SG50 Singapore Icons Mini Builds! Singapore is turning 50 this year and hence you will see a lot of businesses supporting the tagline SG50, including one of my favourite company, LEGO.
LEGO Singapore started their #LEGORebuildSG campaign to encourage fans to rebuild and relive memories to celebrate the Singaporean spirit. The campaign aims at encouraging seamless creative play while inspiring the builders of tomorrow. Part of the #LEGORebuildSG campaign is the Rebuild Your Memories Competition. The competition will allow fans to construct their fondest memories of Singapore with LEGO. Participants can submit their entries via Facebook (deadline on 26th June 2015), 10 winning entries will be chosen and displayed at Raffles City Shopping Centre from 10th to 30th July 2015 to mark the start of #LEGORebuildSG. Another part of the #LEGORebuildSG campaign is the launch of 4 LEGO SG50 Limited Edition Singapore Icons Mini Builds. The 4 Mini Builds include quintessential Singaporean icons of the past such as The Cable Car, Ice Cream Bike, HDB Flats and the Dragon Playground. The Mini Builds are redeemable from July 2015 onwards at selected stores with a minimum purchase of S$50 of LEGO products in a single receipt.
Note that for the Dragon Playground Mini Build, it will only be available at the LEGO SG50 Rebuild Your Memories Event from 21st to 30th July 2015. At the event, LEGO fans can witness the live construction of a LEGO version of the Dragon Playground as well as redeem the Mini Build to take home. LEGO, LEGORebuildSG, limited edition, SG50, Singapore You Might Also Be Interested In LEGO Rebuild Your Memories Competition – Top 10 Winners LEGO SG50 Singapore Icons Mini BuildsLEGOLook forward to the latest world sensation. March 11.Posted by LEGOYour favourite iconic characters reimagined. March 11.Posted by See allLEGOHello Bat-fans. I’m sure you love my awesome movie. So I am giving all of you special promotions, activities, and prizes at Jem Atrium from now until 19 March, 11am - 9pm. Check bit.ly/LEGOBatmanMovieEvents for more details.LYLEGOThe deadline is approaching! TWO days left to submit your child's entry and give your budding LEGO designer the opportunity of a lifetime: designing a real LEGO Friends playset.
Entries are accepted until 28 February 2017. Learn more about the competition here: https://www.LEGO.build/FriendsDesigner In partnership with Toys "R" Us SingaporePosted by LEGOYour kids have really wowed us with their incredible designs for Heartlake City’s newest hangout! If you haven’t entered, there are still a few days to join the ranks of these great creations. Get together with your child, design a space for LEGO Friends now and submit it at: https://LEGO.build/FriendsDesigner In partnership with Toys "R" Us SingaporeLEGOTake control of the LEGO City Police Station and foil the crooks' attempt to break out with this 60141 Police Station Set!Posted by LEGO shared their post.Set sail for new adventures this year! Recreate iconic scenes from the movie, or create your own new stories by the sea. Join Moana, Maui, Heihei the rooster, and Pua the pig today!LEGOWhether your child is a lightning-fast builder or a slow-brewing perfectionist, we can’t wait to see what they’ve dreamed up for Heartlake City’s new hangout.