Why is Digital Marketing important in the future world?Divya
Today we are going to discuss digital marketing.
- What is digital marketing?
- Why is digital marketing important?
- Advantages of digital marketing
- Disadvantages of digital marketing
- Types of digital marketing
This digital marketing term is very broad but here I am writing for beginners so I am going to explain it to you in very simple terms.
What is Digital Marketing?
Digital refers to electronic devices and marketing means the promotion of goods and services. So basically, it means the promotion of goods and services with the help of electronic devices or using an online platform.
The main platform where we do digital marketing is social media, search engines, email and other websites that people use to connect to their customers.
In this trending world, the number of people active on online platforms or using digital devices is still increasing day by day. So, when everyone is available there, why not reach your customers using the same platform they are active on. You can reach them easily thereby just using the internet.
Advantages of Digital Marketing
With the help of digital marketing, you can grow any size of your business. So, the size, place of your store does not matter. There is always something challenging where success has lied.
So, we also have to be aware of the disadvantages of digital marketing. But first, let’s discuss the advantages of digital marketing and how it will help you in growing your business by reaching your customers.
Global reach: Digital marketing allows your business to reach internationally. You can be anywhere in the world and you can promote your services wherever you want with just the help of digital marketing.
Let’s take an example here, Facebook is the most active social media platform. A very large amount of people stays active there. So, by using it, no matter wherever you are, you can talk to anyone using Facebook and you can also share your products and services there.
Now Facebook also allows you for the business page. So, it is easy now to promote your services by just sharing it on your Facebook page.
Low cost: A properly planned and well-targeted digital marketing campaign can target audiences with the minimum cost. So, if you have a good knowledge of it, you can promote your products and services with the minimum cost by just using digital marketing.
Measured Results in hand: When you use digital marketing for the promotion of your products and services, it will reach the audience you targeted.
It shows proper results to you how many, at what age, how many actions have been taken by the customers. So, it is good to know how many people are interested in your services.
The results are quite handy and helpful there. When you compare this to traditional marketing, you don’t know where and how many people are aware of your business and also the cost is quite more than the cost used here.
Disadvantages of Digital Marketing
As we said before, everything which evolves in this world, when has Its pros, also has its cons. So how could digital marketing be without it? Let’s discuss some of them.
Skills and training: The right way to do digital marketing is done with the help of tools and software. So skills and training is a need here. As we all know, we must need to have knowledge of something to do something.
High competition: As you know with the trending digital world, a lot of people are coming to this industry and try to make a place of their own. The future is digital so competition is on.
Security and privacy issues: When the world is becoming more digital, it also becomes more challenging. There are so many fraud cases in the digital world we hear day by day. Data leaks, cyber crimes and many more. So, take care to comply with the rules regarding privacy and data protection.
Time-consuming: Everything in this world takes its own time to grow. So, it is not when you just have global reach by using digital marketing, you can become an international brand within a day or two. So, when it is simple and effective, it is also a time-consuming process.
Types of Digital Marketing
There are nine types of digital marketing. We will discuss in detail about them another time. Here I will explain to you what they are and how they work.
Search engine marketing
When you run paid campaigns to rank your blog in Google’s first is called search engine marketing.
Search engine optimization
When you Optimize your website by following Google’s terms and conditions to rank on the search engine result page is called search engine optimization. It is also called SEO.
Social media marketing
Promoting your products and services by using paid campaigns on social media sites such as Facebook, Twitter, Instagram, and YouTube is called social media marketing.
Content marketing refers to the practice of delivering quality content to your users and customers for the promotion of goods and services or to generate sales and leads.
When you get to pay for the conversions, that process called affiliate marketing. In simple terms, when you generate sales of another person’s products. They will offer you an amount for selling it. The person who sells it is an affiliate and the process is called affiliate marketing.
When you use a popular face to sell your products and services called influencer marketing. Nowadays, people who use known faces to increase their product reach are lying under influencer marketing.
For example, M.S Dhoni is the face of GoDaddy. So, M.S Dhoni is the influencer here and it lies under influencer marketing.
Email marketing is where you generate awareness of your brand and promote your services by emailing them
By Viral marketing, it refers to a post of some sort that is trendy, funny, or strange enough to garner a massive number of shares online.
Viral marketing can also causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
Each of the types of digital advertising can happen on a mobile device. SMS advertising is an example of mobile advertising.
So yes guys this is the basic introduction of digital marketing. with the trending world, there are so many types of marketing that are on the coming list in the digital world. So stay connected with our page for more.
Original Source:- Why is Digital Marketing important?