Why Hiring PCD Pharma Company is a Win-Win for All

An interesting trend in the pharma sector today is the specialization within the industry. As a result, we have specialist franchises and PCD pharma India company. These are firms that specialize in the propaganda and distribution of pharmaceutical products.

PCD companies work in association with manufacturing companies, each fulfilling their own role in the equation. Such business relationships have a win-win partnership for all, including the buyer. In fact, these partnerships could be seen as the reason for most of this sector’s success.

For the PCD marketing pharma company:

Access to the product: While the PCD company may have the expertise in selling, it does not actually have the product that it can sell! Theirs is a highly specialized job that comes after the production. Some companies deal with newbies, specializing in the penetration of the market, while some may prefer working with an established product. In either equation the PCD company is freed from the hassle of manufacturing and associated regulations. It also does not have to invest in the extensive R&D that is critical in this industry.

Excellent ROI: India’s young population is now on an aging path. This will result in an increase in demand for healthcare solutions. Rising incomes and health awareness adds to this demand. In fact, with rising incomes, India has seen increasing demand in the branded medicine sector. This means an increase in both value and volume of sales. In fact, this is not a sudden spurt. The pharma sector has been on a steady upward curve in the last decade and the future forecast looks even more promising. All in all, this is the perfect time to enter the field. Experts predict that even small firms will recover their investment in a few years.

Monopoly rights: A PCD marketing pharma company has the monopoly rights over its parent company’s product. This gives them exclusive access to the product and the independence to chart its marketing strategy. Not only can one benefit from an established product, one can also shape its future.

For the manufacturing company

Access to a distribution network: Many of the pharma companies today belong to the SME sector. While these company may have an excellent product, they often don’t have the tools or the infrastructure to compete with larger corporations. A major part of this is the distribution network. It takes too much manpower and time to develop this very crucial function.

Consequently, the smaller firms are often stuck in a loop – lack of distribution keeps them from growing, while the lack of growth means that they cannot afford to invest in developing distribution channels. PCD marketing pharma companies offer the perfect solution with access to ready distribution channels and a wider market.

Access to marketing team: A PCD company is also entrusted with propaganda or a low-scale form of marketing. With the reach of social media and the Internet, many of these PCD companies have been successful in launching a serious publicity campaign. For the manufacturing company this can only means good news. After all, propaganda can only benefit sales figures.

Better allocation of resources: For many small companies a PCD pharma India company is necessity to ensure a judicious use of their own resources. With its partner firm handling the time consuming and specialized task of distribution and marketing, the manufacturing firm can focus on its core function of producing medicines and investing in R&D.

For the buyer:

Access to medicines: With more and more such partnerships cropping up, distributors are now opening shops in all parts of the country. A PCD and manufacturing firm partnership eventually means a larger distraction network and better access to cheaper and better medicines.

Increased competition: The entry of multiple firms and marketing specialists has meant an increased competition in the market. This has forced larger corporations to keep their prices at the minimum, while enforcing stricter compliance with standards from smaller companies.

Increased awareness: Often we never get to know about the more cost-friendly or innovative medicines by smaller firms. PCD companies have helped spread awareness about these alternative drugs with their aggressive strategies.

Conclusion

The partnership between a PCD marketing pharma company and a manufacturing firm is a win-win situation for all. While it benefits both the firms in their resource allocation and skill partnership, it also eventually benefits the user.