Visit a retailer that carries our products and try out our mattresses and pillows to see which one works for you. Each of the Authorized Retailers shown here carries authentic BedInABox® products, backed by our product warranties.When Casper, Leesa, Tuft & Needle, and other online mattress retailers started selling beds in a box in the U.S., their share of sales was so small that traditional manufacturers brushed them off. But now those same major players have taken notice and are working hard to debut their own online-only foam mattresses. In doing so, they're adopting the most alluring policies of the newer companies while aiming to beat them at their own game. Cocoon by Sealy (shown above) is one of 20 mattresses we’ve just bought for testing, but it’s unlike any Sealy you’ve seen before. For one, it comes folded up tightly in a box—as does the typical bed in a box sold online. This Sealy foam mattress comes in two choices, soft or firm, and is sold online only for $850 (queen size), the same price as Casper’s The Casper.
Another mattress, the Dream Bed, comes from the retailer Mattress Firm, which recently bought Sleepy’s. This bed in a box also comes in two choices. For $829, you can get the Original Dream Bed; for those who sleep hot, the $999 Cool Dream Bed has a gel-infused layer on top. We're testing this bed in a box, too. Read our special report on why Americans can't sleep. As with Casper, Leesa, and Tuft & Needle, shipping is free for both the Sealy and Mattress Firm foam mattresses. You get 100 days to decide whether you like the Cocoon, the same as for the $850 Casper, the $890 Leesa Medium Firm, and $600 Tuft & Needle T&N in our mattress Ratings. For the Dream Bed, it’s 180 days. And both companies have matched the return policy of their smaller competitors: If you’re unsatisfied within the trial period, you’ll get your money back. For the Cocoon bed in a box, Sealy will arrange to donate the mattress to charity—as do Casper and Tuft & Needle. You don’t have to put it back in the box.
But the Dream Bed goes one better with a promise to donate one bed in a box to charity for every one sold. By moving into the bed-in-a-box space, Sealy and Mattress Firm are betting they can absorb more losses over the long run than the smaller companies can. Buying a mattress without trying it out, something we typically advise against, can be risky (though Casper and Tuft & Needle have showrooms), and we recommend that you make such a purchase only if returns are hassle-free. It remains to be seen whether these major brands can win the loyalty of millennials, many of whom want to order a mattress the way they order everything—online. They also might view their parents' brands with disdain. The Casper, Leesa, and Tuft & Needle foam mattresses we’ve tested are among our top mattress picks. We’ll let you know whether the bed-in-a-box offerings from Sealy and Mattress Firm make the grade as well. Need a New Mattress? Our current mattress Ratings include almost 60 innerspring, foam, and adjustable-air beds, and this summer we expect to update our survey-based Ratings of mattress brands and retailers.
Be sure to check our mattress buying guide if you haven't shopped for a mattress in a few years. Would you buy a mattress sight unseen? Tell is about it below. Check Out 4,000+ Reviews! 0% APR for 3 Months Financing Available! "The first night we slept on the mattress... we were really, really impressed" Delivered To Your Door Mattress foundationsDo you prefer a bed that stands higher from the floor – to make it easier to get in and out of, for example? Then a mattress base with legs (sold separately) may be your ideal option. Our mattress bases match our mattresses in color and come in a flat pack.Let friends in your social network know what you are reading aboutTwitterGoogle+LinkedInPinterestPosted!A link has been posted to your Facebook feed. HOLLYWOOD—Philip Krim greets a visitor in the new Casper showroom here, designed for locals to come up and check out the Casper mattress, which is only sold online.What's it look like? How does it feel? Is it as comfy as online fans have said?
That's all well and good -- but come on, what we really want to do is open up that big box and see what happens.Does a big king b ed really pop up right out of the box, like a jack in the box?Krim slices open the top and grabs the folded mattress, which truly does expand once we pull it out of the box.But how did they get the bed, a combination of memory and latex foam, in there in the first place?"We have these giant machines that compress the bed, and fold it up into a sleeve that puts it into a box," says Krim, a Casper co-founder and CEO.Casper's unique bed-in-a-box proposition has taken off in a big way, selling $20 million worth in 10 months, with no marketing beyond $50-off social coupons and young fans singing its praises online./nW2kQNpMiv— Parker Hills (@parkerhills) January 29, 2015Besides traditional retailers like Ortho Mattress, Sit N' Sleep and department stores, Krim competes with other online mattress sellers, including Tuft & Needle and Signature Sleep, and touts longer guarantee periods.
Casper this week opened the new L.A. showroom, stocked with with millennial favorites like Xbox games and a Sonos sound system, along with a Casper king bed, simply as a way to "interact with customers and get them to know us," says Krim.The new showroom follows the original in New York City, where Casper is headquartered.Krim and four friends started Casper in 2013 as a way to remake the $13 billion mattress industry, and bring it into the tech age. Instead of walking into a showroom, and having to choose between memory foam, pocketed coil, firm or plush, Casper has fewer decisions. There's one kind of mattress — a combination of memory and latex foam, available in twin through California king size, starting at $500. A king sells for $950.Krim says his beds are a fraction of what they would cost at retail. (For instance, a Memory Foam King from mattress reseller Sitnsleep is advertised at $2,600.)"It was simple," says Lee Hoffman, a recent Casper purchaser from New York City. "I went to Bloomingdale's and Macy's first, and there were so many options.
Mattresses are complex and there are too many decisions. With Casper, you order the mattress and don't have to think about it."Check out YouTube, and you'll find dozens of unboxing videos, of young customers filming their experiences on smartphones and spreading the word on their social feeds.First night sleeping on a @Casper mattress. The unboxing experience was fun (yes, it comes suction packed in a box)! https://t.co/3sZPqDVdzr— Kate Kendall (@KateKendall) February 12, 2015It is the customer response to the bed-in-a-box that Krim says produced $20 million in sales, way higher than the $1.8 million in sales he and his partners had originally projected."It speaks to the demand that was out there for a new option," says Krim. "It really connected with people."Krim won't make any projections for 2015. "I've learned that predicting the future is not something I do very well," he says.Some $15 million was raised from a variety of venture firms, led by New Enterprise Associates, which has backed Evernote and Box.NEA general partner Tony Florence says he was inspired to invest because of the size of the bedding market.
Everyone sleeps, and at some point in their life, they buy a new mattress."Nobody I know who buys a bed has a good experience," he says. "It's an obvious category for a new way of doing business."Sales so far are tiny in the overall scheme of things, "but we see tons of innings for growth," says Florence.Just ask Trenni Kusnierek, who got her new Casper mattress last Friday.The Boston resident lives in a four-floor walkup, where getting a mattress up the stairs is quite challenging. "Getting a box up four flights is a lot easier," she says.Like many, she took photos of the bed once it erupted from the box, and is thrilled. "I'm sleeping really well."Casper beds come with a 100 day guarantee, and if you're looking to buy one, check your Twitter feed. Many folks offer links to $50 off coupons.And what if you don't like the bed and want to return it?Krim says the numbers of returns are very, very low. But if you do fall into the under-1%, know this: You won't have to stuff the bed back in the box, because it can't be done.