What Is Black Hat SEO And White Hat SEO?
As you may have already understood that the purpose of White hat Seo is to target users, not search engines. The right information and articles have to be passed on to the people. White hat SEO not only follows all the guideline of SEO but also ensures that the contents which are indexed by search engines can also read all articles by users. Their purpose is to convey the right information to the people with the help of cross linking, and link building. Here below I have discussed about some of their features and techniques, which you can get to know about them by reading them. Whenever we hear about SEO , we definitely hear about a phrase " Content is the King ". No matter how good you do SEO, if your article does not have power, you can never rank well. Because it can be made searchable only with the help of SEO, not readable. For example, if you want to buy a good LED TV, then you will definitely search for information in the internet. For which you can type " best LED TV ", mind that you found two such major websites in which something has been written like this. Website 1: There is only one page available in it and it has text of 3 paragraphs. And only few companies are mentioned in it. And finally there are authority backlinks . Website 2: There are almost 30 pages where all the best LED TVs available in the market have been written along with their technical information. In some pages, they have also been compared to each other. Now it arises that you would like to see a website. This is obviously the second one. In the same way, the appreciation of good content is everywhere. That is why Content is the king. Structural Content has always been the first choice of search engines. Search Engines also make it easy to index the article by using the right headlines and users are also easy to read. Search Engines give more preference to such articles which are well formatted and in which the content is well structured. It is very important to use proper titles and meta data in your pages . Like I said earlier about using wrong Meta data in Black hat SEO. But it is important to note here that we should use them properly in our articles. And whenever you use Titles and meta data, then note that this should be the correct representation of the content of your main article . Before writing any article, keyword research should be given more attention because by doing this we can rank our articles more. Keyword research does not mean to use only single keywords, but also combinations of multi words that users are searching for and in which competition is less and search more. By doing this, we can attract more traffic to ourselves. With this, using keywords in some way so that people can easily see your articles in search results. And you can write these keywords in the following place. Quality Backlinks means that links from such websites that tell that the facts given in your content are authentic. In this proof, they will display your links in their website. This will increase the importance of your content. That's why good backlinks are very important. And if possible, get a link from such websites which is related to your domain. For example, if you write about technology, you will have to bring backlink technology related website. With this you also need quality inbound links, which will create a good ranking in the Search Engine of your blog.
