What do you mean by CRM software solution?
The key to success for any business enterprise is a strong relationship with the customer. Establishing a good relationship with customers is in itself a very difficult task for a business. However, it is the maintenance of an already established relationship which demands every business enterprise to walk a few extra miles. The businesses must check on their customers on a regular basis and take the efforts to fulfil their expectations from the business. The good thing is that a number of tools and software have emerged in the market which are quite effective in helping out businesses maintain a strong relationship with customers. These tools are commonly known as customer relationship management software or CRM tools.
The main purpose of these tools is to provide the business enterprises an infrastructure to store, sort, analyze and scale relevant customer data. A few advanced versions of modern CRM tools can also predict the decisions which a business should take to strengthen its relationship with the customers. Needless to say, CRM tools make the enormous activity of maintaining customer data records extremely easy. This is the reason why no business enterprise today would hesitate to invest in a good CRM software solution.
If you have been planning to get a good CRM software solution for your business, the first thing you should do is to check out the leading CRM tools in the market and determine which one of them would be perfect for your enterprise. Here the top three CRM tools which have managed to gain ample amount of trust in the market.
- Oracle NetSuite
Oracle is a well-known company in the world business technology. So, the CRM tool developed by Oracle has naturally gained a lot of partners in recent years. The solution provided by Oracle NetSuite is entirely cloud-based and real time. The suite contains almost every functionality you would expect from a good CRM tool.
- Zoho CRM
In the last few years, Zoho CRM has emerged as the custom CRM development solution with fastest growing popularity. Like Oracle NetSuite, Zoho is also a cloud-based and real time solution. The reason behind its acceptability in the market is its user friendly interface. The process of using Zoho CRM is so intuitive and self-explanatory that even a short trained user can conduct complex activities on the tool.
- Salesforce CRM
Salesforce CRM is the CRM software solution with the largest market share. It is similar to Oracle NetSuite and Zoho CRM in the offered functionalities. However, it has the competitive advantage of the being the most scalable CRM software. This solution can work for businesses ranging from small scale store to a multinational giant corporate entity.