we are proudly introduce you TREASURE

Treasure (Korean: 트레저; Japanese: トレジャー; stylized in all caps) is a South Korean–Japanese boy band formed in 2019 by YG Entertainment through the reality-survival program YG Treasure Box (2018). The band consists of 12 members: Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Mashiho, Yoon Jae-hyuk, Asahi, Bang Ye-dam, Doyoung, Haruto, Park Jeong-woo and So Jung-hwan. After debuting in 2020 with their single album The First Step: Chapter One, the first in a tetralogy of albums that collectively sold over one million copies in just five months.

In January 2020, Treasure was re-introduced to the public as a group targeting the global market with weekly pictorials and performance videos, which included the single "Going Crazy" (미쳐가네; michyeogane) from YG Treasure Box, to which labelmate Mino of Winner contributed the production, alongside multiple variety programs on YouTube such as Treasure Map and T.M.I. Ahead of their debut, Treasure became the fastest Korean act to chart on the Billboard Social 50, peaking at number 12 on August 4. On June 5, Ye-dam became the group's first member to release solo content with the digital single, "Wayo" (왜요; waeyo). Broadcasting promotions for the single were not carried out due to his focus on preparations for debut with Treasure. Notably, labelmates Kang Seung-yoon of Winner and Lee Chan-hyuk of AKMU participated in the song's production. "Wayo" peaked at number 10 on the Billboard World Digital Song Sales chart and entered the Billboard Korea K-pop Hot 100 chart at number 98. Regarding the band's future releases, YG Entertainment expressed their intent to use Big Bang as a blueprint: "Treasure is planning to release new songs 3~4 times until the end of the year, it's a similar promotion method of how Big Bang released single albums every month when they first made debut back in 2006".

Treasure debuted on August 7, 2020 with the single album The First Step: Chapter One, the first installment of The First Step series. It amassed over 170,000 pre-orders several days ahead of the physical release on August 13. Its lead single, "Boy", found commercial success in Japan, topping music streaming platforms such as Line Music, Rakuten and the AWA rising chart. The music video for "Boy" surpassed 10 million views in 26 hours and 20 million views in six days on YouTube, eventually becoming Treasure's first to reach 100 million views on the platform. Treasure began promotions on August 9 with their first broadcast appearance on SBS' Inkigayo. The single album itself was certified platinum by the Korea Music Content Association (KMCA), the group's first ever certification. The second installment to The First Step series was released on September 18. Its lead single "I Love You" (사랑해; saranghae) topped the monthly chart of Rakuten Music for the month of September with less than two weeks of tracking. The group also acquired the title "Half a Million Seller" as a result of the total album sales figures and earned their second platinum certification from the KMCA. The third installment, which was released on November 6, included the B-side single "Orange" (오렌지; olenji), which was the group's first self-produced song by member Asahi. Treasure surpassed 710,000 sales in three months since their debut. On November 28, the group won their first Rookie of the Year at the Asia Artist Awards. Concluding The First Step series, Treasure released their first studio album on January 11, 2021. It marked their third number one on the Gaon Weekly Album Chart and peaked atop the Gaon Monthly Album Chart for the month of January. The series ended with over one million copies sold, making Treasure a "Million Seller".