Turn the game around with an ecommerce company in Kolkata

The ecommerce industry is undergoing a lot of changes and new exciting trends are coming up daily to provide your business with the required boost. Here is a roundup of the effective strategies that are followed by a professional ecommerce company in Kolkata.

Voice Search

It’s already a trend in the ecommerce industry and this technology is impressively accurate. Voice recognition and voice search has a 95% accuracy rate and top-notch tech firms are investing their time and money in voice-powered technology. Integrating this technology into the ecommerce zone and web design can truly set your venture apart from the rest.

It might be time to have a word with any of the best ecommerce company in India. Voice search is here to stay!

Chat bots and private messages

Businesses need to follow people and private messaging is quite common. Now, you will also find top brands using private messaging like Chat bots. Answering questions, resolving consumer queries, offering discounts, recommending products are just some of the messages that are communicated through chat bots.

Real people won’t be communicating with you in Chat bots. Its artificial intelligence that’s steering real conversations and the responses are automated. These computerized live chats are extremely productive and cost-effective at the same time.

So, if you are running a venture and you still don’t know about this, then hire a reputed ecommerce company and start with chat bots as soon as possible.

Social selling

Social media marketing is going great guns. The big players of social media like Facebook, Twitter, Instagram, Snapchat are not only keeping the brands alive, but also enabling the customers to shop right away. How you may ask? Well, Instagram has added the ‘shop now’ button and Facebook have also enabled the ‘buy’ button for users to purchase directly from the brands.

If you have an ecommerce venture, then it’s worth the effort to promote your business on social media. Plenty of people spend their time on social media platforms and you can actually get buyers if you connect the sales with your official social media account.

It’s no longer enough to run shopping ads. When you already have gathered the audience via social media, then it’s important to turn the tables around and fetch sales for your ecommerce trade.

Conversion optimization

If you are looking for sales, then lay emphasis on the internal pages, rather than being obsessed with the home page. This is because the internal pages will welcome new visitors and the home page will have more number of repeat visitors, who already know about your brand.

New visitors won’t be paying much attention to the home page. They would be looking at the product pages and then come to a decision. It’s essential to optimize the most visited landing pages to boost your business.

New tools, techniques, strategies and technologies are not too difficult if you work with professionals who can help you capitalize on these new opportunities.