Top 11 Questions to Ask Before Hiring a PR Agency

Hiring an ideal PR agency that will satisfy your business needs can be very challenging. There is no guarantee that the PR agency that you are working with will provide a granted result. There are a lot of companies that have spent thousands on a PR campaign but did not get the desired outcome.

How to choose

Well, when it comes to choosing, you should always consider three things. The first is known as the budget, the second is known as the expectation, and the third is known as their record of keeping happy customers.

Thus, basically means that before hiring, you should run a background check on the PR agency. How to choose a PR agency is the most question on the internet today. The answer has been always been the good research of the various PR agencies that are present in the market.

Measure success before hiring

Now a basic PR firm would use social media marketing to drive in more sales to your organization. now, this is the basic rule that every PR agency follows, so there is nothing new in it. Look for PR companies that go out of their comfort zone and does something innovative.

 Meaning looks for companies that provide, more stress on individual campaigns =rather than social media alone. Watching these factors before your eyes will definitely make you measure success.

How to know the target audience

Your PR agencies should know what is your business and how they can spread to maximum customers. Now if you deal in technology and your PR agencies contacts newspaper that deals with clothing and fashion.

Then this will be a no brainer. your agency should do media coverage related to your business. Then that will attract the right amount of traffic to your website.

Your PR company should have company experience

Now when you hire a PR agency, don’t rush it. Allot a time where the PR agency and your organization can meet you face to face.   Ask them how much company experience they have. 

Ask them how they are planning to increase followers, using social media. These are some of the backset of questions that you should your PR agency. The most important ones should be discussed in the coming section

Questions that need to be asked

This section would address various questions that you need to ask your PR agency before hiring them. These questions have been formulated based on research over the market. So, take a lot at these questions, to begin your quest in hiring a PR agency. Some of them are

1. Who will be working for my organization?

When a PR agency is able to pitch their business to you, then they send their best people. When they have finalized the contract, they send low-level employees to work for your organization. so, look into who will be working for your organization.

2. Is the contract long term?

Most of the PR agencies in Pune, look for an upfront payment of services. Agreeing in such an arrangement is no harm, but you should monitor the PR agency for the first three months when such a thing happens.

If you see that there was no progress in your business whatsoever within 90 days. Then be very sure, it’s not going to work

3. What is your price for special services?

When a PRagencypitches you a business contract., then they will offer a lot of services within your budget. Ask for the menu which will have the cost of such services like social media campaign, whitepaper, press releases and videos

4. Do you have an interest in media coaching?

Medi interviews are very important for the business.  This question is regarded as most asked questions to ask a PR firm.If your PR agency does have people that teach media interviews, then ask for a media coach

5. What experience do you have in social media marketing?

Reddit regards this as one of the most important questions to ask a PR firm. Use of social media channels to increase the sales and visibly of your company should be the tip most property for your company

6. How do you plan to establish interaction with the company?

Ask they have the internal copywriting to communicate with the employees of the organization. you must always be up to date with the moves that are performed by the PR agency on your behalf. So, this question is very important

7. What things do you need from me, to make the company shine?

Most of the PRgenies will ask for banter communication and time frame. If you see that a PR agency is asking an increase in budget, without showing results. Then you know where it is going. Whenever they are twining or blogging for your company. you need to be present with them

8. Do you have a crisis management plan?

They may be a time when you run out of business. Then your PR agency should have a crisis management plan to get your business flowing. Failure to have a crisis management plan will ultimately lead to the closure in business

9. Do you have a straightforward approach?

Most of the PR agencies don’t tell you. Since you have provided advance payment, they tend to sugarcoat things and tell you. Even when it's not working. So, make sure you confront with the PR agency who has the stamina to ask your opinion when the PR strategies are not working

10. Can you show experience of your past work?

There are a lot of PR agencies that have paid reviews on their website. By looking at them you might feel, that these companies might be legit, but in reality, they are not. So, look for a face to face confrontation and see their work with your own eyes

11. What kind of technology do you use

If your PR agency does not have a centralized system to manage your business relations. Then try to consider another firm. In your quest to on how to choose a PR agency, you need to treat technology with care.