Tiktok Tipps
Want your brand to become a TikTok sensation?
When it comes to the very best TikTok guidelines, we?ve got you covered. Here are our top 5 methods to ensure that your next video is a viral hit!
In this article:
1. Jump on current trends
2. Boost your account authority
3. Follow up on your content, and fast!
4. Keep video length short and snappy
5. Use cross promotion for extra engagement
1. Jump on current trends
The number one most common TikTok advice we can give is to ensure you?re leveraging whatever is trending at the time. Make the most of viral sounds, memes, challenges and hashtags. Find out more on the hashtags your business ought to be using here. Utilising Tiktok Tipps on TikTok because the basis of creative content production can certainly help set your brand apart.
A great exemplory case of this done well is Tiger King, a popular Netflix docu-series on the bizarre cat breeding industry in the us. The series also explores the feud between Joe Exotic, a zoo owner, and Carol Baskin, an animal rights activist. This story takes a dark submit more ways than one with Joe finding yourself in prison and Carol suspected of feeding her husband to a tiger by the whole of social media.
Using our industry leading TikTok analytics tool, Bytesights, we could actually find out how popular this trend is really on TikTok below. We discovered that the series managed to garner BILLIONS of views and hundreds of thousands of user-generated content.
The success of the trend is predominantly because of the leveraging of a popular song on the platform. The dance involves the user dressing as Joe Exotic, the arch enemy of Carole Baskin, and dancing to a remix of Megan Thee Stallion?s song Savage ? a song that was already going viral and that millions of users created videos for.
2. Boost your account authority
With regards to actionable TikTok tips and tricks, this might sound vague, nonetheless it?s actually fairly simple: a video is a lot more prone to go viral if it originates from a trusted, quality account. This implies consistent, regular uploading over time, demonstrating your brand account?s trustworthiness on the platform.
Make sure to limit the amount of times you remove videos, as this tells the algorithm you've got a tendency towards releasing low quality content.
Another way to do this is by sticking to among our most significant rules for brands on the platform: DO NOT REPURPOSE CONTENT.
TikTok?s algorithm tends to flag low-quality content, which repurposed content tends to be. Besides this, content that works using one platform doesn?t mean it?s going to work on another. TikTok users want to consume content that is native and organic to the platform.
A brand that does this well is Washington Post. They create authentic, real, and engaging content that makes use of TikTok?s native tools and features instead of being lazy and utilising content from other platforms.
3. Follow up on your content, and fast!
For those who have a video that starts to gain some traction, it?s essential that you follow up ? and fast! Repost, respond and create additional videos promptly.
Engagement speed and variety is important on TikTok, so waves of responses will help push a video further. Follow up quickly with new video content to increase your reach and keep building that authority.
The best way to boost engaging bits of content is by using influencers. Influencers have their very own fan communities on the app therefore by enlisting the assistance of influencers to jump on your challenge or video idea using a hashtag can mean accessing thousands of engaged users on the app.
We have activated 100+ TikTok influencer campaigns for top level brands in the pasy year using our industry-leading TikTok influencer discovery tool, Bytesights. We've usage of over 3million accounts with AI enabled analytics and from 200+ data points to ensure we are selecting the best influencers in any niche for your campaigns.
4. Keep video length short and snappy
Your videos should ideally be 10-15 seconds altogether, so as to maximise watch time and completion rates. These metrics really matter on TikTok and can show the algorithm your video is worth sharing to a larger amount of users.
5. Use cross promotion for extra engagement
If your business already comes with an existing fanbase on another platform, use this to your advantage! Share your brand-new videos to those other platforms and direct traffic back again to your TikTok account. If you don?t have a preexisting, sizeable following, this can still be achieved through the help of influencers ? something we know is quite powerful in pushing your content to viral heights.
A few powerful reshares received soon after you publish will enhance the speed at which you obtain engagement, and also boosting all of the engagement your content attracts. They are two critical factors in boosting performance on the TikTok algorithm ? it?s about speed and diversity of engagement! A reply video (such as a duet), is really valuable ? greater than a like or a comment. So, ensure that your content encourages a response. Community spirit is everything.
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There you have it ? with these TikTok tips and tricks, your next video is sure to be considered a hit. But remember: all the TikTok tips and tricks on the globe cannot replace unique and creative content! Lead together with your personality, think outside the box, and then leverage these tips to ensure your content has the best chance to hit huge numbers.