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As part of an effort to contribute to the community that has actually contributed to its success, Fire Mountain Drink Co. recently sponsored this year's L.A. Watts Summertimes Games, the largest high school athletic competition in the country.

" Our objective here is to support elite high school athletes by returning to the exact same markets that support our sales," said Anthony Miller, ceo of Fire Mountain Drink. "This occasion helps to accomplish among our goals by promoting healthy living through education."

Since the passage of the Student Nutrition, Health and Accomplishment Act of 2001, California schools have prohibited the sale of sugared, carbonated drinks and are approaching juices, particular sports drinks, diet sodas and mineral water. And just recently, significant drink distributors have done the same, agreeing to stop offering sugary drinks to the nation's public schools.

Fire Mountain's 5 O2 oxygenated mineral water is enhanced with vitamins A and C, niacin, potassium and calcium, making it a more nutritious alternative to drinks containing sugar, caffeine, sodium and carbohydrates. Five O2 also comes in fruit tastes that are appealing to consumers of any age. By sponsoring the games, the company intends to reveal teen athletes that they have much healthier options with which to quench their thirst.

The L.A. Watts Summer Games began in https://www.bs2t.net 1968, three years after racially charged riots tore the Watts area apart. The objective was to cultivate understanding and sociability amongst the location's high school students. The video games now include competitions for both kids and girls in soccer, track and field, volley ball, tennis, cheerleading, music, art and poetry and more. Almost 200,000 youths have taken part in the games to date.

To promote the accomplishments of high school students in locations other than athletics, scholastics were contributed to the objective of the video games. In 1992, a scholarship program was developed for youth dedicated to serving the neighborhood through volunteerism.


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