Greenpeace released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.The haunting and beautifully shot video, made by BAFTA-winning creative agency Don't Panic, begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it's revealed Shell has moved in to drill – and something has gone wrong. An evocative cover version of the theme song from The LEGO Movie,'Everything is Awesome', accompanies the destruction./awesomevideoMel Evans, Arctic Campaigner at Greenpeace, said: "Every company has a responsibility to choose its partners and suppliers ethically. LEGO says it wants to leave a better world for children, yet it's partnered with Shell, one of the biggest climate polluters on the planet, now threatening the pristine Arctic.
That's a terrible decision and its bad news for kids.We're calling on LEGO to stand up for the Arctic, and for children, by ditching Shell for good."Don't Panic's Creative Director, Richard Beer, said: "We love LEGO. Most of us spent hours as children letting our imaginations run wild with just a few bricks and a couple of odd-shaped things that looked like spaceship engines. That's why it's so sad to see LEGO being used by Shell to advertise to children like this. We hope our video strikes a chord. We hope it captures the sadness we all feel that one of our fondest childhood icons is now being used to pollute children's imaginations."The campaign targeting LEGO's deal with Shell launched on Tuesday 1 July, and already has more than 240,000 petition signatures. Thousands of fans have flooded LEGO's Facebook and twitter pages urging them to stop lending support to oil major Shell.LEGO responded to the campaign by posting a statement online from Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group.He justified LEGO's partnership with Shell as a way of putting "LEGO bricks into the hands of more children" and that LEGO "expect(s) that Shell lives upto their responsibilities wherever they operate".
He said LEGO "intend(s) to live up to the long term contract with Shell".Greenpeace responded with a statement on its website shortly after. It asked, "does the world's most profitable toy company have to put aside its stated values in order to increase its sales? Would LEGO partner with a cigarette company to help bring its bricks to the masses?"Greenpeace explained LEGO's deal with Shell generates kudos and tacit support from millions of people for Shell's operations. The statement goes onto outline a cacophony of Shell's environmental wrongs, in the Arctic, and across the whole planet. +Read more:LEGO is keeping bad company: no more playdates with ShellMedia briefing on Shell's threat to the ArcticAbout Don't Panic:Greenpeace is only the latest charity to use Don't Panic for digital campaign work. The agency were recently awarded a Gold Cyber Lion at Cannes for their 'Most Shocking Second A Day' video for Save The Children which has, to date, been viewed almost 32 million times on YouTube.
Peckhamplex 95a Rye Lane, London, SE15 4ST Your friendly independent, licensed, multiplex cinema in South London and home to the £4.99 cinema ticket. The LEGO Batman Movie Release Date: Fri 3rd Feb 17 Running Time: 1 hour 44 minutes Rate: UContains mild comic violence, rude humor, very mild bad language Free List Suspended Wheelchair/Disabled Access For more cinema access information click here. The LEGO Batman Movie Synopsis In the irreverent spirit of fun that made The LEGO® Movie a worldwide phenomenon, the self-described leading man of that ensemble—LEGO Batman—stars in his own big-screen adventure. But there are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others and maybe, just maybe, learn to lighten up. Will Arnett reprises his starring role from The LEGO Movie as the voice of LEGO Batman, aka Bruce Wayne. Zach Galifianakis (Muppets Most Wanted, the Hangover films) stars as The Joker;
Michael Cera (TV’s Arrested Development) as the orphan Dick Grayson; Rosario Dawson (TV’s Daredevil) as Barbara Gordon; and Ralph Fiennes (the “Harry Potter” films) as Alfred. The LEGO® Batman Movie will be directed by Chris McKay, and produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee, who worked together on The LEGO Movie. It is written by Seth Grahame-Smith and Chris McKenna & Erik Sommers, with additional screenplay material by Jared Stern & John Whittington, based on LEGO Construction Toys. Jill Wilfert, Keith Malone and Will Allegra serve as executive producers. From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures / Lord Miller / Vertigo Entertainment production, The LEGO Batman Movie will open in theaters worldwide beginning February 10, 2017. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Tuesday 28th February 2017 Wednesday 1st March 2017 Thursday 2nd March 2017
Friday 3rd March 2017 Saturday 4th March 2017 Sunday 5th March 2017 Monday 6th March 2017 Tuesday 7th March 2017 Wednesday 8th March 2017 Thursday 9th March 2017 Watch with Baby Only Screenings Adults without babies are not permitted. Please accept the Terms & Conditions and the Privacy Policy. Please select a film title from the options below. Please select a date from the options below. When Warner Bros. asked us to help promote the release of The LEGO Movie, their brief was simple: “make everything awesome”. So that’s exactly what we did, creating a large-scale POS campaign, featuring standard modular units, theatrical photo-op standees and event merchandise to excite both staff and customers. And if that wasn’t awesome enough, we also organised and implemented face painting days across the UK, which allowed people of all ages to join in the fun.Don't have an account? If you have an account then signup so you can take advantage of our membership features!