That's because it's part of the league's "My Cause, My Cleats" campaign, players will don cleats with artistic graphic designs that highlight causes they support. The players will be raising awareness about issues like domestic violence, rare diseases, animal cruelty, child abuse, autism and racism. They'll also be supporting foundations that help people with mental health issues, single mothers and low-income students. The cleats can only be worn during Week 13 of the season. Their vibrant patterns are a huge departure from the usual guidelines for game time cleats. Typically, all of the players on a team must wear shoes with the same dominant colors. Things like brand names and logos generally aren't allowed and when players break the rules, they get fined -- $6,076 for the first infraction and $12,154 for subsequent ones. The league and players worked on the campaign for 18 months and several of the players' stories were featured on The Players' Tribune website. Over 500 of the league's nearly 1,700 players are taking part.
They can also raise money for their causes by auctioning off their shoes at NFL Auction and 100% of the proceeds will benefit their charities. This week, players will be sporting custom cleats in support of their causes. #/p1vPTOSN89— NFL Network (@nflnetwork) December 1, 2016 The Broncos' Von Miller will wear cleats with an eye chart on them in support of his foundation, Von's Vision. Through his foundation, Miller provides low-income kids with eye exams and glasses. The Players tribune "Von's Vision" #mycausemycleats 🤓 @adidasfballus A photo posted by Von Miller (@vonmiller) on Nov 29, 2016 at 2:26pm PST Stefon Diggs of the Vikings has cleats with hand-painted anatomical hearts on them to support the American Heart Association. #machemade- Tomorrow night My man @stefondiggs will be repping @american_heart with his #mycausemycleats. Decided to go with hand-painted anatomical hearts on the toes along with the charity's logo and personal details towards the backs. #canudiggit #skol #vikings #uniswag #customCleats @uafootball A photo posted by Mache Custom Kicks (@mache275) on Nov 30, 2016 at 5:09pm PST Logan Ryan of the Patriots is wearing cleats to support shelter dogs. R
ockin these courtesy of the great @deanrussoart!! Support shelter dogs in need by following link in bio.. & stay tuned after the game to find out how these cleats can be yours!! #MyCauseMyCleats A photo posted by Logan Ryan (@realloganryan) on Nov 29, 2016 at 5:31pm PST Corey Moore of the Houston Texans has cleats with this message: "Stop the bullying and the world would be a better place." Stop the bullying and the 🌎 would be a better place. Positivity is the way! #mycausemycleats A photo posted by Corey Moore (@cdm_39) on Nov 30, 2016 at 3:29pm PST The Steelers' William Gay will wear purple cleats to raise awareness about domestic violence and support the Women's Center & Shelter of Greater Pittsburgh. .@Southcity22's #MyCauseMyCleats bring awareness to domestic violence and support the Women's Center & Shelter of Greater Pittsburgh. pi/WaajsTPIid— Pittsburgh Steelers (@steelers) November 30, 2016 Charles James II of the Houston Texans has cleats with puzzle pieces on them to support Autism Speaks. I
will be wearing these cleats this Sunday in my support of Autism #MyCauseMyCleats #AutismSpeaks A photo posted by Charles JamesII (@cjdeuce) on Nov 30, 2016 at 3:46pm PST Jaylen Watkins of the Philadelphia Eagles will sport cleats that raise awareness about prostate cancer. #M/Wkfte46uO1— Jaylen Watkins (@jwat14) December 1, 2016 "Honey badger" Tyrann Mathieu of the Cardinals has cleats with the words "sideline racism" on them. His cause is Rise to Win, an organization that tries to improve race relations through sports. .@Mathieu_Era's #MyCauseMyCleats this week.The Honey Badger's cause is @RISEtoWIN. pi/71AD4MeLaa— Arizona Cardinals (@AZCardinals) November 29, 2016 The Vikings' Anthony Barr will wear shoes that raise awareness about his foundation, Raise the Barr, which supports single mothers as they further their education. @anthonybarr's #MyCauseMyCleats in honor of the Raise the Barr Foundation, which supports single mothers in their pursuit of higher education. A photo posted by Minnesota Vikings (@vikings) on Nov 29, 2016 at 4:02pm PST Barr's teammate Jeff Locke had his shoes designed by fourth through eighth grade students he tutors through the Athletes Committed to Educating Students program. Ex
cited to wear this cleat customized by the 4th thru 8th grade kids I tutor thru @aces4kids! Tune in tmrw night for the @vikings vs. Cowboys game to see my teammates and I wearing customized cleats supporting our favorite charities. @nfl #skol #education A video posted by Jeff Locke (@jefflocke18) on Nov 30, 2016 at 12:38pm PST And Allen Robinson of the Jaguars will don cleats in support of his Within Reach Foundation. The foundation provides resources to help low-income and inner-city students succeed. .@Thee_AR15 will support his Within Reach Foundation with his #MyCauseMyCleats on Sunday!Le/AYXC1if7Qx— Jacksonville Jaguars (@Jaguars) December 1, 2016️ Sports ️Sports WhatSports LovesSports PicsSports FitnessSports StuffBoston Hockey BaseballRed Sox BaseballBaseball BabeForwardIt was not a fun season, but looking forward to next year!Out of the Box: The Rise of Sneaker Culture Event at Oakland Museum of California -OMCA Dec 22 '16 - Apr 2 '17 Tagged in: Cool & Unique, Sports, Weekend
A fashion staple and cultural icon, sneakers are worn by millions of people and seem to transcend generations and socioeconomic status. Explore the significance, complex design history, and evolution of these shoes in Out of the Box: The Rise of Sneaker Culture, the first exhibition of its kind in the United States, opening at the Oakland Museum of California in December 2016. View more than 140 iconic sneakers from the 19th century to the present, including rare collectibles from the archives of brand-name manufacturers such as Adidas, Nike, Puma, and Reebok, and selections from renowned sneaker collectors—affectionately known as “sneakerheads”—including hip-hop group Run–DMC, sneaker guru Bobbito Garcia, and Dee Wells of Obsessive Sneaker Disorder. Reflect on how sneakers represent identity and sports fashion, and share your thoughts on what it means to be “Town-fitted” Oakland-style. Experience film footage, photographs, design drawings, and interactive media showcasing the history, technical advancements, and fashion trends that have played a role in the sneaker’s evolution.