Our next Sleep Better Chat is TONIGHT 3/7 at 8 pm CST! Join us to chat Spring Break & Sleep with Mom It Forward! One chat participant will receive a Queen p5 bed with SleepIQ tech. Open to US Residents who are not minors. See official rules for details and entry. #Sleep Number: Enter to win a Sleep Number p5 bed!Select Comfort (NASDAQ: SCSS) makes and sells premium mattresses and pillows. Their "Sleep Number" mattresses differentiate themselves from the competition by allowing customers to customize the firmness of their beds. This features allows the company to charge nearly double the price on average ($1,700) compared to a traditional innerspring mattress ($900). Select Comfort is the fifth largest mattress manufacturer in the world with 4.9% market share of industry revenue and 1.5% of industry units. Select Comfort is vertically integrated, meaning that it has a hand in manufacturing and selling its mattresses. In fact, 90% of its sales are made directly to consumers,[2] most of which come through 400 stores in the U.S. and Canada.
The company will likely benefit from the aging of baby boomers, many of whom are willing to pay premiums to ease the pains of growing older and sleep more comfortably. Already, consumers such as these have made the specialty sleep market the fastest growing segment of the $6 billion U.S. bedding market. However, a slowdown in the U.S. housing market could decrease the number of upgrades to larger homes (with more bedrooms) and second home purchases, both which directly drive mattress sales. Select Comfort operates a mostly vertically integrated business, meaning that it does everything from manufacturing to distributing and selling its mattresses (the company does rely on a few raw materials suppliers). Select comfort owns 403 stores and has partnerships with 11 home furnishing retailing and specialty bedding retailers, which gives them access to more than 700 retail locations. The bedding company distributes its Sleep Number beds and accessories through four channels: FY 2009 (ended January 2, 2010)[3]
The mattress industry consists a few large national players, Serta, Sealy (ZZ), Select Comfort (SCSS), Simmons, Tempur-pedic International (TPX), and Spring Air. These six leaders account for more than 60% of the industry's sales and lead approximately 500 U.S. bedding manufacturers. According to International Sleep Products Association, industry wholesale shipments of mattresses and foundations were estimated to be $5.7 billion in 2009, a 9.0% decline compared to $6.2 billion in 2008. Bedding products fall in either traditional and/or specialty sleep products and most companies have developed products in recent years to address the faster growing specialty segment. Sealy (ZZ), the largest bedding manufacturer in the world, and Simmons Bedding offer air mattresses that directly compete with Select Comfort's Sleep Number Beds.I’m so excited for the Purple mattress review. The company sent me a free king size Purple mattress to test out. This mattress may make the color purple more popular than Prince himself.
The reason for my excitement is that this mattress has a top layer construction that is unlike anything I have reviewed so far. I first found out about the Purple mattress through the Kickstarter campaign where 320 backers pledged $171,560 to bring the project to life. I have seen other mattress Kickstarter campaigns and they don’t even come close to the popularity of Purple. Below is their official Kickstarter video.Below is their famous raw egg test video on the Purple Mattress featuring Mallory Everton from Studio C, a well known YouTube channel:You can order Purple direct from their website. According to my UPS tracking, the mattress with packaging weighs in at 143 lbs. By far the heaviest mattress I have reviewed. Right now you can get a king size for $1,299. As a general rule of thumb, I find the heavier the mattress, the more quality you get. That’s because there’s just more material in there to work with.The mattress comes in a plastic bag as shown below. There’s no external box, just this which is really cool.
the top unzips and then you can slide it out of the bag. Getting it out of the bag may take two people since it’s in there tight. Instead I just cut the bag open which is a shame because it would be great to reuse to store things in.The bag also comes with handles so it makes it easier to move. This came in super handy while bringing it up a flight of stairs. At over 140 lbs. I’ll take all the help I can get.Here’s me unboxing the Purple Mattress. When unzipping the cover I found that they give you a cutter, instructions and two mini samples of the purple top layer.You can unzip the ticking. I really like the embossed “Purple” logo on the sides:What really makes this mattress stand out from the competition is the Smart-Comfort Grid. Here’s a sample that comes with the mattress when you open the purple plastic casing. The only similar mattress I have come across is the IntelliBed which uses “Intelli-gel” which look similar to the Purple technology. The difference is that the IntelliBED uses innersprings and latex instead of foam layers.
The IntelliBED costs a bit more though. Here’s the full Intellibed Review. Their Relief Perfect Low Motion model costs $3,599 for a a queen. While you can get a queen size Purple mattress through the link below for $999.Here’s what the layers look like. The bottom two layers are really just for support. What makes Purple unique is the top layer. So, what is the Purple mattress made of? The Purple mattress is made of a hyper elastic polymer grid that collapses when exerting a certain amount of pressure. The grid will provide support and pressure relief where need while maintaining a cool sleep environment.The first night of sleeping on this mattress was wonderful. This is truly a unique sleep experience in large part because of the Smart-Comfort Grid. You get a sort of floating sensation and the grid conforms to all your pressure points while providing support where you need it. Here’s what the grid looks like:This is also the most breathable mattress I have ever tested. If your major concern is sleeping hot, then get this mattress.
It beats all the competitors hands down. The Purple ranks extremely high in point elasticity. That means it will collapse where needed without affecting the other parts of a mattress. A traditional inner spring has low point elasticity, think about how you feel your partner moving around. The best example of the Purple point elasticity is their egg test where it rapidly adjusts to the pressure exerted by the egg.The only other mattress with this high level of point elasticity that I have tested i the Luxi mattress. Luxi calls this their SBT layer (Support Balancing Layer). Here’s a comparison of the Luxi vs. PurpleHere’s a video illustrating how each layer works: With this mattress you sleep on it more than in it. Whether or not that’s a good thing comes down to preference. Some people like more of a pillow top feel some don’t. Notice that there isn’t a large amount of sinkage with this mattress however it does a wonderful job with pressure relief.Here’s how it handles motion transfer:I don’t notice my partner shifting around on this mattress.
Motion is very well contained and it also bounces back into shape well which is very hard to achieve in a mattress.If you’re looking for sheets for the Purple mattress, I strongly recommend going with a set the Purple Sheets. They are stretchy and breathable so you will get the full performance of the mattress. The same goes with a mattress protector. You can get other brands of performance sheets such as Sheex or Bedgear but I haven’t come across a mattress protector like the Purple Mattress protector. It is very stretchy but still waterproof, breathable and light.The Purple mattress provides amazing pressure relief and temperature regulation. It doesn’t sleep “cool” or “hot” instead it just passes heat through the comfort grid. I love how it contours so well to your body. In my opinion it truly is a Goldilocks mattress in the sense that you get great support and contouring. However it isn’t a mattress that feels “cozy” or will hug you. I weigh over 210 lbs. and the grid handled my body just fine.
According to their side, 300 lbs. is the threshold for weight. That means 300 per person so 600 total.I sleep primarily on my stomach and side and this mattress felt great in both positions. Sometimes I get numbness in my arm from sleeping on my stomach on certain mattresses. The Purple was able to sink enough in the right areas so this didn’t happen.Expect to hear a lot about Purple in the near future. It’s a game changer in the mattress industry and is exploding in popularity.If you are looking for a mattress with high point elasticity like Purple but also want more “hug” check out my super in depth overview of the Luxi and Purple technology.Purple has recently launched some new accessories including the Purple Mattress Protector and the Purple Pillow. Below is a video overview of the Purple PillowPurple doesn’t do coupon codes. Click here to Shop Purple and get the best discount.Live in the Twin Cities? Check out some of the online brands in person at the Sleep Sherpa Showroom This type of mattress store is the only one available in the USA!