Save on New Arrivals. Shop robotics starting at $19.99. Shop vehicles starting at $9.99. Be the first to know about new sales, products and gift recommendations when you sign up for Lego Shop email updates. Earn points towards future purchases when you join the Lego VIP program. Shop key chains starting at $4.99. Shop exclusives starting at $4.99. Shop items for girls starting at $4.99. Up to 40% off items for preschoolers on sale. Up to 50% off items on sale. Up to 30% off home and office items on sale. Free Lego Store catalog. See the current Lego catalog online. 20% off Temple of Airjitzu. 20% off Crooks Island. Save 20% on Jay Walker One. Save 20% on Fire Utility Truck. 20% off Arendelle Castle Celebration. $12 off Airjitzu Battle Grounds. 4% off Lego Shop gift cards.Lego opens the doors of its new flagship UK store today and we've been inside a day early. Now it's time for you to check it out using the photo galleries below.
Among the unique features are numerous London-centric bespoke models as well as a ‘Mosaic Maker’ machine which means you can buy your very own, one of a kind, personalised Lego mosaic portrait. The project to open the store started in late 2014 and the store itself took almost five months to build. There are over five tonnes of Lego big build models displayed within the store, utilising a total of over 1.7 million bricks.Oh, and don't forget to check out our guide to the best Lego sets as well. First Floor - this is where you'll find most of the sets to buy. You can sit inside the tube train and have your picture taken (we did it!)Ground floor - there's plenty of space for tourists to come in and buy the most popular sets. Lester - he's the mascot of the store. Just don't mention Brexit. Master Builder area - Lego says its master builders will often visit the store to give demonstrations. Pick and build - naturally you can pic and mix bricks as well as minifigure parts.'Endless aisle' - browse through sets on this big screen and summon assistance if you need it.
A robot version of R2-D2 roams the store upstairs. The tube is the largest Lego build in the store, made up of 637,903 bricks and took 3,399 hours to build. No idea if you can really post anything in this box, but it looks cool. This mosaic surrounds the stairwell and features 265,557 bricks. Lester took over 90 hours to build and features 24,500 bricks. The tube carriage features William Shakespeare, Robin Hood......as well as The Queen (she's on the other side, we couldn't see her as the window was covered) and this handsome chapThere's even a Lego tube map on the wall and Leicester Square station arch in the entrance.Here's the covered-up entrance There are penty of UK-centric touchesThe Moasic Maker machine is located on the first floor of the store. It costs £99 to have one done. It's like a photo booth and takes an image of your face and, eventually, spits out a box like this. This is the final result!The box contains a base plate (the same large one we've had for decades) as well as boxes of 1x1 squares in black, white, yellow and two shades of grey.
Very large sets feature heavily in the stock, among them the Mercedes-Benz Technics truck which is one of our favourites. There's also this bespoke Architecture set, exclusive to the London Store. UK-centric sets feature heavily on the ground floor. Finally we've seen the Firehouse in the wild! There's plenty of Lego Ideas stock - though we couldn't see the DeLorean. The Lego City area is a young builder's dream. All the themes are here, as you'd expect.Is that The Simpsons house we spy? Why yes it is...We picked up the Death Star set. You'll won't be left wanting for DuploDon't forget to check out our guide to the best Lego sets as well.World's largest LEGO store opens in Leicester Square The world's biggest Lego store opens in London on Thursday marked by the unveiling of a six-metre high 200,000-brick Big Ben. The structure dominates the two-storey 914 square metre store in Leicester Square after taking 2,280 hours to build, and features a working clock face which will be illuminated at night.
The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January. The phenomenally successful Danish company reports having sold more than 72 billion Lego "elements" or pieces last year. Loren Shuster, executive vice president and chief commercial officer at Lego said: "We want to inspire and develop children across the globe through creative Lego play experiences, and our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand." Lego made headlines last week when it announced it had no further plans for free giveaways in the Daily Mail following a campaign calling on advertisers to boycott newspapers promoting "demonisation and division" during the Brexit debate. The company - which ended its relationship with Shell in 2014 after a Greenpeace video highlighted the oil group's plans to drill in the Arctic - declined to say if it was responding to the campaign or if it had changed its marketing plans.
At last, a reason to go to Leicester Square: LEGO. A whole building dedicated to it. It’s the biggest LEGO store in the world, but so much more than ‘just a shop’. Here are eight fun things to do when you're there: 1. Hold one of the big boxes (try a 'Star Wars' one) up to a digital display, then watch in awe as a 3D CGI of the model comes to life on screen, complete with mini-figures running amok. Kids, we hear, usually go ‘woaaah'. 2. Take your piccie in the 'Make a Mosaic' booth, then wait for it to spit out an oversized baseplate of your face, plus a box of all the bricks that go with it. 3. Take a selfie in front of one of the London attractions (all made out of LEGO, obvs). I loved the skyline map, the Tube map (YES!), the Royal Mail postbox and life-sized red phone box (surely asking for a game of ‘how many people can you get in this LEGO phonebox'). 4. Visit when there’s a masterclass with a 'Master Builder' on. The chap I met identified an old hand-me-down set I used to play with as one from 1978 and even described the outfits on the mini-figures.
5. Head to the ‘Pick & Build’ wall (which they really should have called ‘Brick ‘n’ Mix’) and fill a pot with any combination of blocks you want – £6.99 for a small one, £11.99 for a large. Keep the pot and you’ll save some pennies next time. 6. Pick up a LEGO passport (it’s free AND comes with stickers). Then head to one of the 'staffed' models, like the replica of a central line tube carriage, which you can get pose for pics in. Get your passport 'stamped', hand your phone over and a strike your best commuter pose: arms up, face of disgust. 7. Make your own custom mini-figure. You put it together using body, legs, head, hat/hair and accessories (£4.99 gets you three). I went for a lederhosen-and-Napoleonic-jacket-sporting gal. 8. Play at one of the Master Builder Playtables, where you can assemble themed stuff for free. There’s even a DUPLO Playtable: hello, toddlers! If you’re just after pressies and don’t know where to start, my top tip is this: the best-value starter kits are the ‘creator’ boxes (which give you three models from one set of bricks).